Creating a Personalized Experience to Increase Conversions

The customer experience that you provide on your website can have a major impact on your conversion rates. There’s more to an effective website than making sure it loads quickly and is easy to navigate. You also need to pay attention to the overall experience.

Find out how to create a personalized web experience to increase conversion rates.

Examples of Personalized Web Experience

Improving the user experience on your website will keep your customers coming back. It’ll also help increase your conversion rates. But, you need to decide how to improve the user experience. Here are a few examples of how you can achieve this:

• Analyze your current website traffic
• Create a localized experience
• Create a sign-in option
• Include personalized ad placement
• Use personalized email marketing
• Personalize your direct messages

Analyzing Your Current Website Traffic

You should first analyze your current website traffic to get a sense of what your visitors are looking for. Pay attention to the pages that get the most traffic.

Depending on the analytics software that you use, you may even receive beneficial information about the demographics of your visitors. This may include age, gender, and location.

Use the information that you find to tailor your site towards the preferences of your key demographic. For example, if you’re targeting an older generation, you may not want flashy graphics or animations. When targeting the younger crowd, you’ll want to take advantage of video and social media.

Creating a Localized Experience

After analyzing your traffic, you can get started on some of the personalization steps. First, you should consider creating a localized user experience. This means including information and content intended for people in a specific region.

Create a Sign-in Option

You can add further personalization by allowing visitors to create a membership and sign into the site. Include a basic member’s dashboard, with options for changing the layout of the site, the feature, and possibly the color scheme or theme.

You could also combine this sign-in option with other programs, such as loyalty reward programs and membership plans. Allow your customers to view their orders, track their progress, or view other stats related to their purchases or the use of your products or services.

Include Personalized Ad Placement

Amazon and other affiliate advertising opportunities allow you to place advertisements on your site that display ads based on the browsing habits of the website visitor.

For example, after browsing for products on Amazon, if an internet user visits your website, they’ll see recommendations based on their recent browsing activity.

Personalize Your Direct Messages

When you send customers or members a direct message on Twitter, Facebook, or any other social media platform, you should include their name in your message. Don’t create a generic auto-responder that sends out messages. Instead, take the time to type out a quick message.

If the message is going to contain details, you could copy and paste the crucial information, while hand-typing the intro and ending message.

These small steps can go a long way towards improving the overall user experience of visiting your website and buying your products or services. You should also pay attention to other aspects of your site, including cross-browser compatibility and page load speed.

The goal of creating a personalized user experience is to make the process of visiting your site more comfortable. You want your customers to feel at home when they visit your site. By creating a personalized experience for your visitors, you can build trust and gain repeat traffic.

How to Fix a Website Suffering from Weak Social Engagement

Is social engagement on your website non-existent? Are the social elements of your website fumbling and fighting for breath? No one is actively participating or commenting on your articles, and no one is sharing your content. You are unsure what you can do to change that and breathe life in the social aspects of your website.

How to Revive a Dead Social Website

Do not worry. With a little planning, perseverance and the appropriate frame of mind, you can revive a dead social website. Below are 7 clear steps to revive a dead social website and make it a success again.

1. Do a Methodical Overhaul

Do every one of your internal links work? Is everything pointing where you would like it to point? Are your advertising and marketing tactics working to drive traffic to your site and social functions and elements? This procedure should be accomplished attentively and carefully with attention to detail.

Even one or two broken links can mean the difference in hundreds of site visitors. If you wish to revive a dead social website this is the first thing you need to check thoroughlyIf you don’t have the time or the inclination to check each page of your web site and verify your links are working and if you don’t wish to inspect all of your advertising and marketing efforts to make sure your links are working, then outsource it to a virtual administrator who pays careful attention to detail and proceed to # 2.

2. Participate in Appropriate Forums

Get active in forums which are connected with your particular niche market. Begin networking with others in your niche. Drive traffic to your site and interact with people on your site also. Be personable when you are making contacts on forums. Develop a profile, attempt to take part in conversations and be sure to put a link in your signature to bring traffic.

3. Get Active on Social Networking Sites

Much like you would take part in applicable industry forums, do the exact same thing with social networking sites. Be sure to place a link to your website every now and then in your posts. The more active you are and the more valuable others see your contributions, the more likely they are to visit your site and engage with you on your website.

Send out invitations virtually and by word of mouth. If you wish to obtain more action and life on your social website, then compel folks to drop in. You can lure them with special offers, contests or sweepstakes, just be sure you follow up once they’re at your web site.

5. Get Blog Happy

Blog all about it. Start causing positive controversy on your site. Blog about serious subjects. Incite a heated discussion. Post beneficial content that folks will link back to. Be sure to guest blog also, and include a link back to your social site.

6. Give

Increase the offerings. Usually all it takes is a little incentive to get folks encouraged again. If your social website is gulping for air, put some vitality in it by supplying a few fantastic freebies or a fresh and new feature that will provide more life to the website.

7. Be Consistent In Everything You Undertake

Be consistent about getting involved and keeping the dialog going. Social websites die a slow death when individuals stop talking to one another. Many people may still drop by the site; yet, if they’re solely reading and not engaging with others then the silence is quite deadening and little by little the traffic to your site will trickle away.

Give them a little something to be enthused about. Give them something to talk about by getting involved and keeping the interaction ball rolling. Little by little the discussions will pick up and you ‘ll have a social website that no longer requires CPR or life support.

Source: https://www.powerhomebiz.com/internet-marketing/web-marketing/fix-website-suffering-weak-social-engagement.htm

Don't Believe Those Reports You're Hearing About the Death of Social-Media Marketing

It's getting harder to get anybody's attention. That's why you can't afford to stop trying

Is social media marketing really dead? That’s one question business owners, marketers and leaders are currently struggling to answer. According to recent reports, social media platforms are losing their momentum, with the likes of Snapchat losing subscribers and Twitter losing the conversation appeal. This, in turn, is affecting the impact social media marketing has on business.

In a study of B2B buyers, only 19 percent of those surveyed said that social media played an important role in their discovery process. This report, among others from industry influencers, has sparked a new concern about the future of social media in business. But don’t be alarmed.

In reality, social media isn’t dead. In fact, it’s not dying anytime soon. It is very much alive and remains an effective tool for marketing your products and services. This is why 78 percent of companies have dedicated entire teams to social media and others have reported more than a 700 percent increase in social media sales from their efforts on social media.

If you are thinking of boycotting social media in your marketing efforts, think again.

1. When used right, social media helps reach a wider audience.

It’s undeniable the way we use social media today isn’t the way we used it a few years ago. Due to the fast advancement of technology, more people are now online, and the amount of information available is enormous. Users, bombarded with a never-ending flow of information on different social platforms, can only read a fraction of it.

As a business owner, you have a challenge to reach your audience in the midst of all this information. To succeed, you need to:

• Know where your readers like to hang out
• Understand the type of content they like
• Strategically plan your content based on that information

It’s the only way you can guarantee readership and an increase in customer base. That’s why a company like TED, known for its TED Talks, is winning on social media. The company has managed to leverage its content by turning those long videos into short, easily shareable viral videos. They found their winning formula because they understood what their users were looking for.

2. It is only a promotional channel, not the end game.

To understand why you shouldn’t give up on social media, you need to understand how it works today. Some time ago, a business could easily go on social media to sell its products and services directly to consumers. Today, the landscape has changed.

People no longer appreciate direct sales on social media. They want to be enticed with interesting information or videos before they decide whether or not to buy what you’re selling. That’s why an informational blog post will be shared more times than an advertisement. By posting easily shareable content like videos, images or posts, you will:

• Achieve better online visibility
• Improve your credibility as an expert 
• Increase your customer base

3. Social media provides insights and helps convert leads into customers.

Through the data you are able to gather on different social media platforms, you can better understand the demographics of your followers, their preferences and their thoughts on your brand. This information can help you generate targeted content that will lead to improved readership, an expanded follower base and increased service inquiries -- all of which are good for business.

In addition to providing valuable insights, social media is a great tool for converting leads to customers. When you respond to their concerns or make them feel special in some way, they regard your company as more desirable. They also become more loyal to the brand and are more likely to recommend your products or services to friends.

Through personalized customer service and regular interaction on social media, your business can gain new customers and retain existing ones very easily.

4. Social media helps increase website traffic.

In today’s digital era, the importance of website traffic cannot be overstated. More traffic to your website means more subscribers and more potential customers. You can later convert these subscribers into buyers, increasing sales.

While website traffic can come from different sources, including organic search and links from other websites, social media is a great component of it. When you post clickable content, people share it among their circles, and the cycle can be endless.

At a time when more people are online at one particular time, you can expect increased website traffic from increased social media presence.

Conclusion.

The reality is social media isn’t dead. I’s just changing and requires businesses to adjust accordingly. You have a shorter time than before to reach your audience, communicate your intention and draw them to whatever service you provide.

According to research, only 16 percent of your Facebook followers are able to see your company posts organically. And on Twitter, only 10 percent of your followers can see your tweet when it’s posted. To reach the right users, you need to make sure your content can be found. You can achieve that by sharing the right content at the right time and on the right platform.

The other reality is you cannot beat your competition without social media. Nearly 75 percent of companies using social selling report an increase in sales in 12 months. You do need social media in your business, and so do your users.

Source: https://www.entrepreneur.com/article/294864

Why You Need To Get Into The Mind Of Your Audience

If you’re looking to drive sales through increased traffic to your website and grow your business, the key determinants of this are your site visitors, your audience. The only way to truly see your marketing efforts pay off is to identify the clients most likely to engage your business, and produce a conversion for your product or service. To get hold of this information, there are a lot of software and programs available to help you collect this valuable data.

Many entrepreneurs spend generously on marketing campaigns to yield good conversion rates for their businesses. Garnering information based on the habits of your potential clients is a solid way to determine if many of your strategies are viable. Using software that can both gather and analyze your data will save you much time, instead of having to do it manually, and will provide you with well needed direction for the implementation of future strategies.

Once you have the data in hand, it’s time to get to work. These programs will provide you with basic information such as gender, age, and location. While these are good metrics to have, they really don’t tell you much, so a more sophisticated program which gives more substantial information relating to their educational background, their social media and general internet habits, and even where they live, gives a more complete picture of your ideal client-the one who will convert for you.

Since audience reach is a big deal, it’s likely that your marketing budget may be quite sizeable. The results of your audience information search will help you to see if you need to pump money into other areas of marketing or if the methods you’re currently using will suffice, or can be utilized in more effective ways.

The money you’ve spent on marketing and advertising is an investment in your business, for which you’d like to see returns. This targeted information will help you to figure out when and where your most likely clients shop and browse, then, you can use directed advertising to appeal to them on those platforms. When you’re clear about your brand and what you want it to say to potential clients, leveraging this along with the information you were previously armed with, will help you reach them in a most effective way and will yield the conversion you seek for your business.

It’s more than likely that you conduct business online as well and have seen pop up ads and other forms of advertising which make you wonder how these sites are able to determine your interests. This is because many of these sites use the same strategies with you, that you’d like to use with your clients, to increase your own profitability. It must be very clear now how this approach makes a lot of sense.

There’s no miraculous way to generate greater website traffic which converts to sales. Using structured and proven approaches which generate meaningful information, like this one, really is a logical way of gauging how to position yourself from a marketing perspective, thus putting you in a prime position to engage with your target audience.

Naturally, you’d love greater insight as to where you can get a hold of a host of internet marketing tips and strategies to increase your conversion rate and grow your business. There’s a tried and proven way for you to do so. Why not check out this done-for-you system, to find out how you can use various methods and find different resources to help you achieve your growth goals for your business?

How to Market Your eBook to Boost Web Traffic

So, you’ve written an eBook and are excited about the prospects of boosting your website traffic and sales. But, what do you do when no one seems to be interested in purchasing your eBook? You need to ensure you’re doing everything you can to properly market your new eBook.

You don’t want your hard work to go to waste. The longer your eBook goes without any purchases, the less effective it will be. Before you upload your eBook to Amazon or begin self-distributing it, make sure you know how to market your eBook.

Create Landing Pages for Your eBook

Create targeted landing pages to entice visitors to want to purchase your eBook. These landing pages should target a specific demographic, which is why you should create more than one. Focus on a demographic and write as if you’re writing directly to your target audience.

Towards the bottom of your landing pages, you should include a call to action that links to an opt-in form. Start building an email list. As the release date for your eBook approaches, you can send your subscribers email updates.

Start Blogging About Your eBook

Along with landing pages, you should use blog posts to help promote your eBook. This is similar to using a landing page to help with marketing. Except, instead of creating website copy, you’re creating an article discussing a topic related to your eBook.

Readers that enjoy your reading and the information that you provide may be interested in learning more about your eBook.

Before you’ve released your eBook, include an opt-in form at the end of your blog posts. After the release of your eBook, link to the location where they can purchase or download your eBook.

Offer Your eBook for Free for a Limited Time

After releasing your eBook, consider giving it away for several days, as part of a promotion. This should provide you with a handful of downloads. These early readers are more likely to leave positive reviews, as they received the eBook for free.

With a handful of good reviews, you’re on the path towards an increasing interest in your eBook. If you decide to release your book through Amazon, you’ll be able to set up a period where your eBook is available for free.

Create a PPC Campaign for Your eBook

Once you’ve released your eBook, use a PPC campaign to help attract more readers. PPC campaigns provide a cost effective solution for marketing your eBook.

Google owns about 67% of the PPC market. But, they’re not your only option for paid advertising. You could also advertise on Facebook or promote your tweets on Twitter.

Add Positive Reviews to Your Landing Pages

Once you start getting positive reviews coming in, include several excerpts on your landing pages. This is similar to adding testimonials to a landing page. It shows visitors that you have something of value.

You should also look for any other beneficial details to include on your landing page. For example, if you happen to make it onto one of the bestseller lists, make sure that you mention this on your landing page. If you have sold thousands of copies, then mention the popularity of your eBooks.

Marketing an eBook is similar to marketing any other product or service. You need to develop your strategy before you release your product or service.

Creating an eBook is an effective way to reach more customers. Use these tips to market your eBook. Get the most out of your eBook and start establishing yourself as a voice of authority in your market. For additional online marketing tips and a lead generation system, be sure to check out my done-for-you system.

5 Tips to Instantly Boost Conversion Rates

A low conversion rate will waste your efforts to drive traffic to your website. If you can get a thousand people to visit a landing page, you’ll only get 10 new leads if your conversion rates are at 1%.

Typically, if you’ve got low conversion rates, there are just a few areas that need to be tweaked. By making a few small adjustments, you can instantly begin improving the percent of people that complete the desired action on your landing page.

Here’s 5 tips for instantly boosting your conversion rates.

Get Rid of the Jargon

You first need to get rid of the jargon on your landing page. People don’t respond to phrases and words that they don’t understand.

When you’re writing sales copy, you want people to understand your message. Keep it simple.

You need to get rid of the fluff. Here’s a few examples of jargon that needs to be eliminated:

• State-of-the-art
• High-quality
• Powerful
• Ultimate

These fluff words don’t need to be added, if you have a real value to offer your visitors. Instead of stating that you’ve got a “high-quality product”, you might state that you’ve got a “product that will change how you handle…”

Decide How Your Product is Different

You also need to know how your product or offer is different from your competition. You should never state the obvious in your copy. Instead, focus on what sets you apart. Otherwise, you’re focusing on what makes you the same as everyone else.

For example, if you sell tax preparation software, you wouldn’t list “helps you prepare taxes” as one of the benefits of your software. This is a given.

By focusing on the strengths, you can set yourself apart from the rest of your competition.

Address the Most Common Objections

Write a list of reasons why people may be hesitant to make a purchase on your website. Be honest and come up with the most common objections.

For example, people may be hesitant to purchase from an unqualified source. To address this, you need to explain why you’re qualified to offer your product or service.

Another common objection is that your product may not work for every customer. To address this objection, you should include a variety of customer testimonials.

Write the list of objections and then address them, one at a time. Use this list as a checklist that you go over before going live with your landing page.

Keep it Short

Keep it short. This applies to everything on your landing page. The words, sentences, and paragraphs should all be short. This makes your content easier to read.

Most people don’t read every single line in a sales ad or landing page. They skim through it. Break up your content and use shorter paragraphs.

Make it Easy to Complete the Next Step

Another solution for improving conversion rates is to make it easy for your visitors to complete the next step. Whether you’re having them subscribe to your email list or register for a webinar, the form they fill out needs to be short.

Typically, you should only include the required fields in your form. This includes name and email address. You really shouldn’t require more than 3 or 4 fields. Beyond this, conversion rates start to drop.

These are just a few tips for increasing your conversion rates. You should also try using A/B split testing to try different headlines and calls to action.

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How to Repurpose Your Content Without Getting Penalized

Creating content for your online marketing requires time and energy. It may even require money if you choose to outsource your content creation. So, it’s disappointing when you have dozens of old blog posts that no longer help add to your website traffic.

Luckily, you can reuse your old content. There are numerous ways to repurpose your content without getting penalised by search engines. This includes:

• Update your content with new facts
• Compile content into a new format
• Convert a numbered list into multiple posts
• Use a combination of these tips

Update Your Content with New Facts

The quickest solution is to update your old content with new facts or information. If you’ve got a post from last year that no longer receives any traffic, you could update it by making it relevant for today.

When you update old content, make a note of your updates at the bottom of the post. Let your readers know that this is an older post that’s been updated. Remember, you should always use honesty in all aspects of marketing.

So, what type of information can you add? This could include new facts, infographics, or you could simply make sure that the content is still applicable today. For example, if the advice that you provided is no longer relevant, you could make changes to make it relevant again.

Compile Content into a New Format

Another solution is to compile your content into a new format. Look for old posts the cover similar topics. They don’t need to cover the exact same topics, but they should at least have a similar theme.

Depending on how many posts you choose, you can convert them into an eBook or an expanded post. When compiling them into an eBook, use the individual posts as chapters. Then, simply add an introduction and a conclusion to the posts and publish as an eBook.

When publishing an eBook, you could either sell your eBooks through an online publishing site, such as Amazon, or use them as a free offer on your landing pages.

Instead of compiling multiple posts, you could convert an individual post into a new format. For example, take an old post and record a short video, using the post as your guideline for the content of the video.

The creation of videos isn’t your only option for this method. You could create podcasts or infographics. Think about the content of your post and which formats it would be best suited for.

Convert a Numbered List into Multiple Posts

The next option is to take a numbered list article and convert into multiple posts. For example, if you’ve got an article that contains numbered tips, create a full article out of each tip.

Expand on these points to create a detailed article. A numbered list article with 7 tips will become 7 separate articles.

Use a Combination of These Tips

You can even use a combination of these methods. For example, you could expand a numbered list and then convert it into an eBook. Or, you could update your content before compiling into a new format.

The bottom line is that you don’t need to let your old content get wasted. Just because it’s old doesn’t mean that you can’t use it again. Just think of how you can repurpose it to get more use out of it.

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