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How to Fix a Website Suffering from Weak Social Engagement

Is social engagement on your website non-existent? Are the social elements of your website fumbling and fighting for breath? No one is actively participating or commenting on your articles, and no one is sharing your content. You are unsure what you can do to change that and breathe life in the social aspects of your website.

How to Revive a Dead Social Website

Do not worry. With a little planning, perseverance and the appropriate frame of mind, you can revive a dead social website. Below are 7 clear steps to revive a dead social website and make it a success again.

1. Do a Methodical Overhaul

Do every one of your internal links work? Is everything pointing where you would like it to point? Are your advertising and marketing tactics working to drive traffic to your site and social functions and elements? This procedure should be accomplished attentively and carefully with attention to detail.

Even one or two broken links can mean the difference in hundreds of site visitors. If you wish to revive a dead social website this is the first thing you need to check thoroughlyIf you don’t have the time or the inclination to check each page of your web site and verify your links are working and if you don’t wish to inspect all of your advertising and marketing efforts to make sure your links are working, then outsource it to a virtual administrator who pays careful attention to detail and proceed to # 2.

2. Participate in Appropriate Forums

Get active in forums which are connected with your particular niche market. Begin networking with others in your niche. Drive traffic to your site and interact with people on your site also. Be personable when you are making contacts on forums. Develop a profile, attempt to take part in conversations and be sure to put a link in your signature to bring traffic.

3. Get Active on Social Networking Sites

Much like you would take part in applicable industry forums, do the exact same thing with social networking sites. Be sure to place a link to your website every now and then in your posts. The more active you are and the more valuable others see your contributions, the more likely they are to visit your site and engage with you on your website.

Send out invitations virtually and by word of mouth. If you wish to obtain more action and life on your social website, then compel folks to drop in. You can lure them with special offers, contests or sweepstakes, just be sure you follow up once they’re at your web site.

5. Get Blog Happy

Blog all about it. Start causing positive controversy on your site. Blog about serious subjects. Incite a heated discussion. Post beneficial content that folks will link back to. Be sure to guest blog also, and include a link back to your social site.

6. Give

Increase the offerings. Usually all it takes is a little incentive to get folks encouraged again. If your social website is gulping for air, put some vitality in it by supplying a few fantastic freebies or a fresh and new feature that will provide more life to the website.

7. Be Consistent In Everything You Undertake

Be consistent about getting involved and keeping the dialog going. Social websites die a slow death when individuals stop talking to one another. Many people may still drop by the site; yet, if they’re solely reading and not engaging with others then the silence is quite deadening and little by little the traffic to your site will trickle away.

Give them a little something to be enthused about. Give them something to talk about by getting involved and keeping the interaction ball rolling. Little by little the discussions will pick up and you ‘ll have a social website that no longer requires CPR or life support.

Source: https://www.powerhomebiz.com/internet-marketing/web-marketing/fix-website-suffering-weak-social-engagement.htm

Marketing Your Own Personality to Drive Branding for Your Online Business

When you run an affiliate marketing business, long-term relationships are far more profitable than short-term revenues. In only a very limited number of cases is there high value to jumping into a hot market, making a big splash, then getting out as fast as you can.

In most cases, building long-term relationships with your customers in the end is the most rewarding strategy, both financially and in terms of your company’s reputation and brand.

If you consider your customers to be your friends, rather than simply your customers, you can improve the effectiveness of any marketing program.

Any time you contact your customers – whether via email, social media, in forums or anywhere else – you should try to personalize the experience as much as possible. Share details about your personal history and family life.

Give your customers the opportunity to develop a genuine emotional bond with you and offer them a vested interest in your success. This will result in a long, prosperous business relationship with a larger group of customers and it will help build your reputation online. Remember, that and you can continually grow your business for many years to come.

Putting Your Personality on the Squeeze Page

For example, how much is an email opt-in worth to you? In other words, when you get somebody to act on your squeeze page — they give you their email address in exchange for whatever high value, niche related content you are giving away for free — what does that mean in terms of cash business? A ballpark estimate is that each opt-in is worth about 50 cents to one dollar per month. And I would say that’s pretty conservative.

So if you have 1,000 opt-ins on a particular squeeze page per month, you can expect that to bring you at least $500 to $1,000 per month.

Every email opt-in you get, you put that person into your sales funnel. That means you are going to be sending them offers and affiliate product promotions interspersed with other high value content and personal information.

The Value of Customers

According to the industry average, each person on your list is worth about 75 cents per month to you.

Obviously, you can increase this average by promoting products people really want and by doing a great job nurturing interpersonal relationships with the people on your list.

Once people opt-in to your subscriptions list, ideally, you want to push your subscribers up your value ladder. This means that regardless of your niche, the purpose of the sales funnel is to push your customers so that they buy offers with bigger and bigger price tags.

You can promote these products using the multiple marketing platforms you have created, including your email subscriber list, social media, squeeze pages, article and forum marketing, and even paid marketing like CPC ads and Google Adwords. How prospects find your sales funnel is less important than what they do once they arrive there.

Gateway Offers

The gateway offer is the first product that you are going to ask your prospects to pay for. Your gateway offer promotion comes after any giveaway product from your squeeze page or elsewhere. The important aspect of the gateway offer is that it should have enormous perceived value for your prospects. In other words, you should over-deliver for what they are paying.

With digital products, it’s hard to lose money in distribution because you can re-sell the same product repeatedly without any additional production costs. Still, it should seem to your customers as if what they are getting with their gateway product is worth far, far more than what they are paying. One way to do this is to provide the highest quality products possible.

Offering your customers value and using your own personality and personal history to build relationships is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.