How to Fix a Website Suffering from Weak Social Engagement

Is social engagement on your website non-existent? Are the social elements of your website fumbling and fighting for breath? No one is actively participating or commenting on your articles, and no one is sharing your content. You are unsure what you can do to change that and breathe life in the social aspects of your website.

How to Revive a Dead Social Website

Do not worry. With a little planning, perseverance and the appropriate frame of mind, you can revive a dead social website. Below are 7 clear steps to revive a dead social website and make it a success again.

1. Do a Methodical Overhaul

Do every one of your internal links work? Is everything pointing where you would like it to point? Are your advertising and marketing tactics working to drive traffic to your site and social functions and elements? This procedure should be accomplished attentively and carefully with attention to detail.

Even one or two broken links can mean the difference in hundreds of site visitors. If you wish to revive a dead social website this is the first thing you need to check thoroughlyIf you don’t have the time or the inclination to check each page of your web site and verify your links are working and if you don’t wish to inspect all of your advertising and marketing efforts to make sure your links are working, then outsource it to a virtual administrator who pays careful attention to detail and proceed to # 2.

2. Participate in Appropriate Forums

Get active in forums which are connected with your particular niche market. Begin networking with others in your niche. Drive traffic to your site and interact with people on your site also. Be personable when you are making contacts on forums. Develop a profile, attempt to take part in conversations and be sure to put a link in your signature to bring traffic.

3. Get Active on Social Networking Sites

Much like you would take part in applicable industry forums, do the exact same thing with social networking sites. Be sure to place a link to your website every now and then in your posts. The more active you are and the more valuable others see your contributions, the more likely they are to visit your site and engage with you on your website.

Send out invitations virtually and by word of mouth. If you wish to obtain more action and life on your social website, then compel folks to drop in. You can lure them with special offers, contests or sweepstakes, just be sure you follow up once they’re at your web site.

5. Get Blog Happy

Blog all about it. Start causing positive controversy on your site. Blog about serious subjects. Incite a heated discussion. Post beneficial content that folks will link back to. Be sure to guest blog also, and include a link back to your social site.

6. Give

Increase the offerings. Usually all it takes is a little incentive to get folks encouraged again. If your social website is gulping for air, put some vitality in it by supplying a few fantastic freebies or a fresh and new feature that will provide more life to the website.

7. Be Consistent In Everything You Undertake

Be consistent about getting involved and keeping the dialog going. Social websites die a slow death when individuals stop talking to one another. Many people may still drop by the site; yet, if they’re solely reading and not engaging with others then the silence is quite deadening and little by little the traffic to your site will trickle away.

Give them a little something to be enthused about. Give them something to talk about by getting involved and keeping the interaction ball rolling. Little by little the discussions will pick up and you ‘ll have a social website that no longer requires CPR or life support.

Source: https://www.powerhomebiz.com/internet-marketing/web-marketing/fix-website-suffering-weak-social-engagement.htm

Boost Your SEO with Proper Internal Linking on Your Website

Internal linking is an important step in good SEO practices. Yet, it’s often overlooked. With proper internal linking, you can easily boost your SEO, without spending any money. It’s a simple practice.

What is an internal link? Any link on your website that directs users to another page on your site is an internal link. Find out how to properly use internal links to improve navigation and increase your SEO.

Use Anchor Text for Internal Links

As much as possible, you should use anchor text for your internal links. This means wrapping relevant text in a link, as opposed to using an image for your link.

You don’t need to over-think your anchor text. Simply add a link wherever relevant. Highlight the relevant text and add your link.

Use Deep Links Throughout Your Content

The majority of your links should be deep. They should link to pages that aren’t available from the home page or main menu. In fact, you should avoid linking to your home page or contact page too often.

There’s a good chance that your main menu already includes a link to your homepage. There’s no reason to keep linking to your home page or other URLs that are available from your main menu.

Your Internal Links Should Be Natural

Internal links serve two purposes. They improve SEO and they help with navigation. Your internal links should add value for your visitors. They should serve a purpose and be natural.

Instead of worrying about whether or not your anchor text includes specific keywords, keep your internal links natural. Only highlight text that is relevant to the destination URL.

Keep Track of Your Internal Links

You should also keep track of your internal links. This is important for being able to remove broken links. You can use Google Analytics, or any other analytics software, keep track of your links.

Along with keeping track of your links, you can use analytics to monitor your metrics. Find out which links receive the most clicks. Pay attention the anchor text that is used.

By evaluating the performance of your internal links, you can decide what works best. You can use this information to improve the way you add internal links.

Don’t Get Carried Away

While you should have plenty of internal links throughout your site, don’t get carried away. There isn’t a specific number of links to include. The main rule is that you want to keep your content readable.

If you add too many internal links, your content will be hard to read. Readers will get distracted by the constantly highlighted words throughout your content.

If possible, limit your internal linking to one link for every two paragraphs. This allows you to add a sufficient amount of links, without sacrificing the quality of your content.

Place Important Links Higher in Your Content

When adding internal links, keep important links towards the top of your content. The further down the page, the less value the link has for SEO purposes. Search engines, including Google, place more value on links located along the top third of your page.

Use Text Menus for Your Main Navigation

As a final tip, you should try to employ text menus whenever possible. Instead of using images or fancy JavaScript to create stunning menus, simply use text. You can still style text menus to match the overall style of your site.

Text menus are searchable by search engines. But, images and menus that require Flash or JavaScript will remain unsearched by search engine spiders.

Start improving the SEO of your site by using the tips provided. If you’d like additional online marketing tips, including a simple lead generation system, then click here to learn about my done-for-you system.