How to Market Your eBook to Boost Web Traffic

So, you’ve written an eBook and are excited about the prospects of boosting your website traffic and sales. But, what do you do when no one seems to be interested in purchasing your eBook? You need to ensure you’re doing everything you can to properly market your new eBook.

You don’t want your hard work to go to waste. The longer your eBook goes without any purchases, the less effective it will be. Before you upload your eBook to Amazon or begin self-distributing it, make sure you know how to market your eBook.

Create Landing Pages for Your eBook

Create targeted landing pages to entice visitors to want to purchase your eBook. These landing pages should target a specific demographic, which is why you should create more than one. Focus on a demographic and write as if you’re writing directly to your target audience.

Towards the bottom of your landing pages, you should include a call to action that links to an opt-in form. Start building an email list. As the release date for your eBook approaches, you can send your subscribers email updates.

Start Blogging About Your eBook

Along with landing pages, you should use blog posts to help promote your eBook. This is similar to using a landing page to help with marketing. Except, instead of creating website copy, you’re creating an article discussing a topic related to your eBook.

Readers that enjoy your reading and the information that you provide may be interested in learning more about your eBook.

Before you’ve released your eBook, include an opt-in form at the end of your blog posts. After the release of your eBook, link to the location where they can purchase or download your eBook.

Offer Your eBook for Free for a Limited Time

After releasing your eBook, consider giving it away for several days, as part of a promotion. This should provide you with a handful of downloads. These early readers are more likely to leave positive reviews, as they received the eBook for free.

With a handful of good reviews, you’re on the path towards an increasing interest in your eBook. If you decide to release your book through Amazon, you’ll be able to set up a period where your eBook is available for free.

Create a PPC Campaign for Your eBook

Once you’ve released your eBook, use a PPC campaign to help attract more readers. PPC campaigns provide a cost effective solution for marketing your eBook.

Google owns about 67% of the PPC market. But, they’re not your only option for paid advertising. You could also advertise on Facebook or promote your tweets on Twitter.

Add Positive Reviews to Your Landing Pages

Once you start getting positive reviews coming in, include several excerpts on your landing pages. This is similar to adding testimonials to a landing page. It shows visitors that you have something of value.

You should also look for any other beneficial details to include on your landing page. For example, if you happen to make it onto one of the bestseller lists, make sure that you mention this on your landing page. If you have sold thousands of copies, then mention the popularity of your eBooks.

Marketing an eBook is similar to marketing any other product or service. You need to develop your strategy before you release your product or service.

Creating an eBook is an effective way to reach more customers. Use these tips to market your eBook. Get the most out of your eBook and start establishing yourself as a voice of authority in your market. For additional online marketing tips and a lead generation system, be sure to check out my done-for-you system.

Simple Solutions for Boosting Your Email Subscriber List

Email marketing is the most cost-effective way to promote your business. You can increase sales leads and boost customer retention. Though, this all rests on the size of your subscriber list. You’ll need to build your own subscriber list to maximise the benefits you receive from email marketing.

Generating your own subscriber list isn’t always easy when you’re first starting out. You may find it difficult to get subscribers and keep them. Here are some simple solutions for boosting your email subscriber list in the shortest amount of time.

Include Opt-In Forms On Every Page

Every page of your website should contain an opt-in form of your email list. Your visitors shouldn’t have any problem figuring out how to subscribe. If using a website layout with a sidebar, place the form on your sidebar. Otherwise, you could include it near your footer.

Include a Pop-Up Opt-In Form

In addition to placing an opt-in form on your web pages, you should consider using a pop-up display to ask visitors to subscribe. You find plugins or simple scripts for adding pop-ups. They are quick and easy to setup.

While some may find pop-ups annoying, they really do work. Internet users are familiar with pop-ups. They appear on almost every website. But, the truth is that pop-ups can dramatically increase your subscriber rate.

Keep Your Opt-In Form Simple

The registration form that you use needs to be simple. The more fields that you include on the form, the less likely a visitor is to fill it out. Only ask for their first name and email address. This keeps it simple and quick. If you’d like, you could just ask for their email address – making it even quicker to fill out the form.

Create Supplemental Content

Another solution for boosting your email list is to create supplemental content. Take your most popular blog posts and create more in-depth articles. Expand upon the ideas presented in each blog post. Create a PDF of your in-depth article. You can find many free tools for converting standard word processor files into PDF files.

Create a call to action at the bottom of the relevant blog post for readers to subscribe to your email list to receive additional information. Once they sign up to your email list, they’ll receive your free in-depth PDF.

Include Social Proof of Your Brand Presence

Consumers are more likely to make a purchase if a business has a lot of positive attention. Include social proof that your business is gaining popularity. You don’t need to wait until you have thousands of subscribers. If you’ve gathered Facebook and Twitter followers, total your entire follower base.

Total the number of users that have subscribed to your email list with your total social media followers. Display this total on your website under your opt-in form.

Make Sure Your Email Marketing Campaign is Effective

While these steps will help you build your subscriber list, you’ll also need to ensure you’re using an effective email marketing campaign. Once you gain subscribers, you need to keep them. Create a consistent schedule of sending out your newsletter or promotions. Offer incentives and deals to your subscribers.

By having an effective email marketing campaign, you can expect to hold on to your subscriber base, while gaining new subscribers. Also, don’t forget to take advantage of A/B split testing to increase open rates and click-through rates.

Hopefully, you can use these tips to begin building your subscriber list. These are easy suggestions to implement. Building an email list is an integral part of promoting a business. Email marketing also provides the best ROI compared to other marketing channels.

Start using these tips to increase your subscriber list. If you’d like additional internet marketing solutions, including lead generation, then click here to learn more about my done-for-you system.