Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts

Wednesday, 15 November 2017

5 Incredible Reasons You Need to Market on Pinterest

Pinterest may not be as popular as Facebook or Instagram, but it still has a lot of potential for any company that wishes to get their brand name out there. Pinterest is an incredibly unique platform that can boost your marketing efforts like never before. Here are 5 facts compiled from all over the internet that will convince you to market on Pinterest.

Pinterest is incredibly popular
Pinterest’s popularity has been steadily increasing and it now represents a nearly unstoppable force that eclipses other social media websites. Data from Pew Research Center found that, in 2016, 26% of U.S. adults use Pinterest which puts it behind Facebook (68%) and Instagram (28%), but ahead of LinkedIn (25%) and Twitter (21%).
Pinterest claims that it has 150 million monthly active users with 70 million of them from the U.S. and 80 million of them from outside the U.S.
Pinterest is great for sales
A Shopify study found that people who are referred through products via Pinterest are 10% more likely to make purchases compared to those referred from Facebook or Twitter. Furthermore, the average Pinterest order is $80, which is higher than that of Google, Facebook, Amazon, and several other websites. However, Rich Relevance placed the average order value per session even higher at a whopping $199.16, which easily triumphs over the average orders of $92.27 from Facebook and the measly $58.02 from Twitter.
Additionally, a study from BlogHer found that 53% of BlogHer readers and 47% of U.S. consumers have bought an item based on a recommendation from Pinterest.
Pinterest users have a lot of money to spend
Why are Pinterest orders so high? Perhaps it’s because many people who use the social media app have very high incomes.
The average Pinterest user is 40 years old and half of them make at least $50K a year. Ten percent of households that use Pinterest make over $125K a year. Clearly, there is a lot of incentive for marketers who want to appeal to potential buyers.
People use Pinterest to decide what to buy
If there’s anything that would convince you to sell on Pinterest, it would have to be these statistics:
  • 96% of active pinners use the site to gather information and conduct research.
  • 93% of active pinners use the app to plan purchases.
  • 87% of active pinners have bought something because of Pinterest.
  • 72% of active pinners use Pinterest to decide what to purchase offline.
  • 39% of active pinners use it to find out information about new products.
A study from Millward Brown Digital found that active pinners said that Pinterest helps them decide what to buy in these categories:
    • 79% – Food and Ingredients
    • 60% – Home Décor
    • 53% – Clothing and Accessories
    • 51% – Hair and Beauty
    • 47% – Health and Fitness
What does all this mean? People use Pinterest because they are looking for something to buy. It’s like a social media version of a shopping network.
Pinterest is great for marketing towards women
A surprising 81% of pinners are women and the average female user will make 158 pins. Data from the Pew Research Centre found that only 15% of U.S. adult men use Pinterest compared to the 38% of adult U.S. women that use the platform.
Pinterest might be one of the few social media platforms where women dominate making it ideal for beauty and fashion brands. Instagram is also very popular among women, which may suggest that image-based content marketing is great for appealing for a female audience.
Furthermore, data from BlogHer found that 81% of women trust information they read on Pinterest compared to the mere 73% of women that trust Twitter and 67% of women that trust Facebook.
Pinterest is one of the most exciting platforms to reach new audience members and drive sales. Get started by creating a Pinterest account, tracking metrics, and watch the sales roll in. And, if you’d like more access to invaluable online marketing strategies, check out my done-for-you system.

Thursday, 28 September 2017

Business Funnels – Marketing and Sales – What’s the Difference?


Marketing Funnel – A system that assists in tracking the steps potential clients move through before ultimately making a decision on the purchase of goods, or use of services.  Marketing funnels let you see at each step what you need to do to influence potential clients toward the end goal, turning them into actual clients.
Sales Funnel – Refers to the buying process that businesses direct a client through when purchasing products or obtaining services. Like a Marketing Funnel, it is divided into several steps.  These steps will differ according to your particular sales model.
Or to put it more simply, marketing funnel is about capturing a lead and taking people to the point of a sale where a sales funnel captures and then leads people through the sales process via a series of pitches, etc.
In businesses where the marketing and sales departments/people are separate roles from one another, the two different concepts are implemented separately with Marketing Funnels working to create interest at the top and acquire clients at the bottom, these acquisitions becoming the top of the Sales Funnel.
In smaller businesses, this distinction may become a little muddled as employees may need to wear multiple hats, but for the sake of this article, we’ll go with the simplest viewpoint.
Your marketing is responsible for compelling an individual to become a potential client by creating awareness. It will typically focus on a broad area through a variety of methods, with the idea of attracting as much interest as possible.  These days this is commonly done via social media, paid advertising, blog posts, and PR.  Thanks to the internet, the possibilities are almost endless when looking for a target audience.
This initial scouting is the TOP of the marketing funnel.  The goal of these endeavors is to provide enough information to interest the general masses in taking action and becoming potential clients.
The final goal is to end up getting the potential client to provide contact information and hopefully specific product interest.  This can be accomplished in a number of ways including a free eBook download, providing a contact form with the promise of more info, calling a toll-free number, or any other process you can collect their details.  This result makes up the BOTTOM of the marketing funnel.
By acquiring this info from a potential client, you will then be able to move them into the procedures outlined on the sales side and bring them to the TOP of the Sales Funnel.
Different businesses will show a variety of ways that this transition from Marketing to Sales may happen, but the overall desired result will be the same, gaining a loyal and long term client that will refer others to a business’s products and services.
So essentially, sales have the power to change condition through the skills of the sales team. A sales funnel dictates the actual steps used to lead your customer towards the final goal, the actual purchase or use of services that you are offering.
Marketing, however, generally does not possess this same power. It needs to work with conditions as they come.  The use of a marketing funnel is to create some anticipation about what is being offered or sold.
Both Marketing Funnels and Sales Funnels can become very complex systems with numerous sub-steps within each primary step, depending on who your client is compared to what you are offering.
Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Wednesday, 23 August 2017

Enhance Your Product Pages to Kick Your Conversion Rates into High Gear


Businesses that don’t have a brick-and-mortar establishment rely on their website to move their product. Content of the website is essential to convincing the customer to buy. It could be the difference between an idle shopping cart and a completed transaction.
What about the website itself? Your content could be getting your message across but your site could be prohibiting customers from moving from a “maybe” purchase to a “definite yes”.
Not only do shoppers visit a site with the intention of buying something, but they also check to research, learn, and compare your products against your competitors.
To name a few of these resources, product pages provide your buyers with pricing information, delivery costs, and return policies. Effective product pages are the key to meeting the needs of your buyers.
Product pages should be aimed at getting your customer to the finish line—purchase. Here are strategies to turn your product pages into one of your best marketing tools.

Keep product page layouts consistent

Aim to maintain as much visual continuity from one page to the next. All your product pages should be in the same format. Create a template that enhances the display of your products.
Consider those customers that enjoy browsing, rather than going to a specific product. The following information should be listed in the same location from page to page:
      • Images
      • Product descriptions
      • Specifications
      • Pricing
Don’t make your visitors re-orient themselves every time they jump to a new product. Keep pricing information clear and visible.

Write sturdy product descriptions and detailed product information

Every product you sell is unique, just as the description should be. This information lets the customer know what your product does and how it will benefit them.
Product descriptions will determine whether a buyer needs this product. Utilize this space to address why your customer can’t live without this product.
Include detailed product information including:
      • Features
      • Specifications
      • Benefits
If certain features require additional information, provide links that have more details. Aim to include as much information as possible to keep the visitor on your product page.

Use high-resolution images and enhanced product views

Images give your customer an idea of what the product looks like and will help them understand what they’re about to buy. High-resolution images showcase your product in the best light possible.
Just as with making customers re-orient themselves with inconsistent layouts, low-quality images will make them squint and zoom. Low-quality image reads as a low-quality product.
Give your customer as many angles of your product as possible. Enhanced image views allow the customer to simulate the product in their hand. A more interactive format will give the customer a greater appreciation of your product.

Incorporate product comparison

Product comparisons simulate that in-store benefit that customers don’t get online.
You can reduce the chances of product return with product comparisons. Giving the customer a side-by-side view of the products their considering will help them narrow down their final choice.
Keep your formats for product comparison easy to read. Prices, specifications, and descriptions should be placed side-by-side in an organized manner for the customer to easily compare.

Provide international pricing options

If you sell products internationally, picture one of your customers having to leave your page to determine a conversion rate. Don’t give your customers a reason to leave your page unless it’s leading them to the shopping cart landing page.
You can provide international pricing options by allowing customers to choose their preferred currency when viewing the price or prompt visitors to select their country upon entering your website.
Product pages are meant to inform and sell. Products won’t sell if the customer can’t find the information they’re looking for.
Customers that are well informed on their purchase are less likely to return products and more likely to engage in the purchase process again. Don’t let easily changeable elements turn a potential profit to a definite loss.

Wednesday, 31 May 2017

How to Market Your eBook to Boost Web Traffic


So, you’ve written an eBook and are excited about the prospects of boosting your website traffic and sales. But, what do you do when no one seems to be interested in purchasing your eBook? You need to ensure you’re doing everything you can to properly market your new eBook.
You don’t want your hard work to go to waste. The longer your eBook goes without any purchases, the less effective it will be. Before you upload your eBook to Amazon or begin self-distributing it, make sure you know how to market your eBook.
Create Landing Pages for Your eBook
Create targeted landing pages to entice visitors to want to purchase your eBook. These landing pages should target a specific demographic, which is why you should create more than one. Focus on a demographic and write as if you’re writing directly to your target audience.
Towards the bottom of your landing pages, you should include a call to action that links to an opt-in form. Start building an email list. As the release date for your eBook approaches, you can send your subscribers email updates.
Start Blogging About Your eBook
Along with landing pages, you should use blog posts to help promote your eBook. This is similar to using a landing page to help with marketing. Except, instead of creating website copy, you’re creating an article discussing a topic related to your eBook.
Readers that enjoy your reading and the information that you provide may be interested in learning more about your eBook.
Before you’ve released your eBook, include an opt-in form at the end of your blog posts. After the release of your eBook, link to the location where they can purchase or download your eBook.
Offer Your eBook for Free for a Limited Time
After releasing your eBook, consider giving it away for several days, as part of a promotion. This should provide you with a handful of downloads. These early readers are more likely to leave positive reviews, as they received the eBook for free.
With a handful of good reviews, you’re on the path towards an increasing interest in your eBook. If you decide to release your book through Amazon, you’ll be able to set up a period where your eBook is available for free.
Create a PPC Campaign for Your eBook
Once you’ve released your eBook, use a PPC campaign to help attract more readers. PPC campaigns provide a cost effective solution for marketing your eBook.
Google owns about 67% of the PPC market. But, they’re not your only option for paid advertising. You could also advertise on Facebook or promote your tweets on Twitter.
Add Positive Reviews to Your Landing Pages
Once you start getting positive reviews coming in, include several excerpts on your landing pages. This is similar to adding testimonials to a landing page. It shows visitors that you have something of value.
You should also look for any other beneficial details to include on your landing page. For example, if you happen to make it onto one of the bestseller lists, make sure that you mention this on your landing page. If you have sold thousands of copies, then mention the popularity of your eBooks.
Marketing an eBook is similar to marketing any other product or service. You need to develop your strategy before you release your product or service.
Creating an eBook is an effective way to reach more customers. Use these tips to market your eBook. Get the most out of your eBook and start establishing yourself as a voice of authority in your market. For additional online marketing tips and a lead generation system, be sure to check out my done-for-you system.

Monday, 22 May 2017

How Gmail Tabs Impact Email Marketing


2013 brought about some changes for Gmail. They introduced Gmail Tabs. These tabs were designed to make Gmail users inboxes less hectic and easier to manage.
Essentially, tabs divided all of your Gmail messages into five sections: Primary, Social, Updates, Promotions, and Forums. Primary was for any direct person to person communication. Social was for any and all social media updates that you have pushed to your inbox. Updates include shipping confirmations, receipts, and the like. Promotions is for any sales or promotions emails and Forums was for things like Reddit and comment boards.
While many email marketers were worried about what would happen with the new tabs, the segmentation has actually helped marketers. Here’s how it’s helped.
Google made the change for your benefit
Google did not create the promotions tab to punish you and make sure that your email subscribers don’t get your emails. They made that change so your emails would be delivered to your customers at the best time and within the best context.
It can sometimes be easy to forget that Google uses email marketing too. They are not going to design something that is going to punish email marketers.
Emails delivered at the right time
Timing is very important when it comes to email marketing. When Google designed the promotions tab for Gmail, they kept that in mind. People do not want to shop when they are sorting through their initial emails of the day.
By moving promotional emails out of the inbox and into their own area, Google ensured that your promotional email would be read when your customer would be receptive to the message in the email. The promotions tab allows marketing emails to be read and not ignored, it’s a good thing that they have their own tab.
Emails delivered in the right context
People open sales and marketing emails when they want to shop. The goal of email marketing is to drive sales. Now, with the Gmail promotions’ tab, people know where to look for deals and where to make a purchase.
Gmail’s promotions tab actually helps drives sales by making sure that your email is read when people want to shop. Segmenting marketing emails into their own tab helps put them in a place where people want them and where they will be more open to the call to action of the email.
Good content equals more sales
It is being said over and over and over but it is worth saying again. They key to driving email sales isn’t where the email goes in the inbox or what time of day it is received. The key is good content.
Create top of the line copy. Use subject lines that stand out. Find out the calls to action that your customers respond the best to. Take great pictures and shoot standout video. Keep your email marketing message straightforward and to the point.
Great content pays and if you want to have a successful email marketing campaign, you have to focus on content. Listen to your customers. Find out what they like and what they respond to.
When you take the time to learn more about the people you are emailing and selling to, you will see the sales start to come in. Keep your content fresh and on message and people will respond to it.
At the end of the day, you can spend time fretting over changes to email clients and how it may or may not impact your business’s email marketing goals or you can buckle and make good content that can stand up to any email client changes.
Want to learn more about Gmail and how to market with it effectively? Check out my done-for-you system.

Friday, 12 May 2017

Developing a Conversion Funnel to Increase Sales


If you want a solid marketing campaign that generates positive sales, you should consider using a conversion funnel. This is a tool that is often used by successful internet marketers. By learning how to build a conversion funnel, you’ll be able to create a structured campaign that actually converts.
Here is a simple guide for developing a conversion funnel for your next marketing campaign.
What is a Conversion Funnel?
First off, what is a conversion funnel? It’s a structured outline of your method for acquiring new customers and completing a sale. You’re funnelling your potential customers through a planned campaign, starting with the acquisition and ending with a sale or inquiry.
The reason for the funnel shape is that the number of prospective customers drops off the further along you go. You can then determine where the largest drop-off occurs and come up with solutions for fixing the leak in the funnel.
For example, you may get 1,000 visitors to reach your landing page. Half of those visitors may follow through with the next action, such as subscribing to your email list. Half of those subscribers may follow the link in your next email. The number trickles down until you reach your final conversion rate.
The standard conversion funnel can be broken down as follows:
  • Attraction
  • Interest
  • Desire
  • Action
You first need to attract potential customers. This is done through your standard marketing channels, such as PPC ads, press releases, social media marketing, and search engine optimization. From there, you need to capture their interest, such as with a landing page.
You then use desire in your calls to action to get them to move to the next step – completing an action. The intended action is usually a purchase or contacting you to learn more about your offer.
Attracting the Right Customers
The first part of the funnel is attracting potential customers. You need to attract the right customers to boost your conversion rates and make your funnel more effective. There are multiple solutions for this. You can perform market research to learn more about the interests of your prospective customers.
You could also focus on the copy used in your advertisements and marketing. Use long-tail keywords to narrow the focus of your advertisements. Targeting a niche category within your industry is always a good method for attracting the right customers.
Build Interest and Desire
Building interest and desire gets accomplished through landing pages and emails. Your landing pages should build interest in the solution that you’re providing. Your goal should be to gain subscribers. You can include a call to action on your landing page to complete a sale, but include an opt-in form for subscribing.
Some of your visitors may not be interested in making a purchase right away. But, you could still end up getting their email address. This is an essential part of the funnel. You’ll need to create an email marketing campaign for targeting visitors that left without making a purchase.
Send a Follow Up Email
You can attempt to plug the leak in your funnel by sending follow up emails. The opt-in form that you include on your landing page should be separate from your other subscriber lists. Create a follow-up email that you can send to these visitors.
Your follow-up email should build the desire to come back to your website and complete a purchase. You could include an additional offer, discount, or promotional code to entice the visitor back to your website.
Create an Effective Call to Action
The final part of increasing sales through a conversion funnel is to create a killer call to action. Your call to action needs to convert. If you need help creating an effective call to action, use split testing to fine-tune your final message.
Conversion funnels are incredibly effective at increasing the effectiveness of your marketing campaign. It makes it easier to keep your campaign structured and maximise your conversion rates.
You can easily look at each stage of your conversion funnel – advertisement, landing page, email, and sale, to determine which area needs to be optimised. Focus on the areas where your potential customers start to drop-off and then come up with a solution to plug the leak and improve your funnel.
You can develop your own conversion funnel now or for additional internet marketing tips – click on the following link and learn more about my done-for-you system.

Wednesday, 3 May 2017

Expert Tips for Improving Your Conversion Rates


Are you finding it difficult to increase your conversion rates? If you can’t convert your traffic into sales, then what’s the point of your marketing efforts? It can be incredibly frustrating to spend time and money attracting visitors to a landing page or sending out mass emails without noticing an increase in sales.
Conversion rate optimization isn’t always easy. If you’re not happy with the current performance of your marketing efforts, then take a moment to explore these 5 expert tips for improving conversion rates.
Keep Your Content Simple
Whether you’re creating an email or website copy, you need to keep the content simple. Don’t get carried away explaining all of the benefits of your product or service. Too much content can turn visitors away.
Consumers are smart. They’ll see through lengthy sales pitches. They want immediate solutions to whatever problem you’re addressing.
Keep Your Forms Simple
In addition to keeping your content simple, you’ll want to keep your forms simple. If your visitors need to fill out a form, it should be as simple and straightforward as possible.
For example, if you’re just collecting their email address, you don’t need their phone number, address, and last name. You could just ask for the information you really want—their email address. Though, including their first name, can help you personalize emails.
Basically, don’t require your visitors to fill out any information that you don’t really need. Market research has shown that conversion rates drop dramatically as you begin adding more elements to a form.
Make Your Call to Action Visible
Make sure your call to action delivers. Your call to action should not only entice visitors to move on to the next step, it should be highly visible. Otherwise, your call to action won’t have the impact that it needs to have.
Make sure that your call to action is larger than the main text of your content. Many companies place the call to action in a button, to help it stand out. Use bold lettering, make the text bigger, and make it noticeable.
The call to action should also be placed early enough in the copy that readers get to it within 1 to 2 minutes of reading. Consider placing your first call to action below your second or third paragraph.
Create Catchy Headlines and Sub-Headlines
You should put just as much thought into your headlines and sub-headlines as you would your call to action. If you’re sending out emails, you should use the headline in the subject line. This will be the only chance you have to get readers to open the email.
The headline should grab their attention. It should offer readers something of value, without giving away too much information. It should be short, to the point, and intriguing.
Add Customer Testimonials
You can round out your emails or landing pages by including customer testimonials. Consumers are more willing to listen to another consumer. If a consumer is unfamiliar with your brand, they’ve no reason to trust the claims that you make.
With the addition of a few customer testimonials, you’re showing your visitors or readers that your solution really works. You’re promoting the idea that if the reader takes action that they can enjoy the same benefits as the customers that provided their testimonials.
If your product or service is new and you don’t have any customers yet, you could start your marketing efforts by sending out some freebies to a select group of individuals, in exchange for their feedback. Just make sure that you let them know that their comments may be used for commercial purposes.
It’ll take time and energy to start improving your conversion rates. But, you can get started now by employing the strategies provided.
In addition to this advice, you should explore more internet marketing advice. Click on the following link to discover the power of my done-for-you system.

Tuesday, 25 April 2017

How to Keep Users from Unsubscribing to Your Mailing List


Having an effective email marketing strategy can be a major boost for any business. In fact, most businesses rely heavily on their mailing lists. They help generate sales leads. The ROI of using mailing lists is undeniable.
Sometimes, after you’ve built up your list of subscribers, you may find that your list begins to dwindle. Over time, you lose subscribers. Some consider this a natural progression and say there’s nothing you can do about this. That’s simply not true. Here’re some tips for keeping users from unsubscribing.
It Needs to Be Clear What Users Are Signing Up For
The first step is to make sure that you’re being clear about what your users are signing up for. When you use vague terms and catchy headlines to grab attention, you may get more subscribers. But, these subscribers aren’t likely to stick around. Use clear, concise calls to action.
Request Feedback from People That Unsubscribe
Another step that you can take is to request feedback. When a user visits your site or follows a link to unsubscribe from your mailing list, use a simple text field form to allow users to leave their feedback. Ask them why they’re leaving. Some users will simply skip this step, while others could leave valuable feedback.
Test the Frequency of Your Emails
You may be sending too many or too few emails. Test the frequency of your emails. Some users get annoyed if they receive too many emails, while sending too few may cause some users to forget about your business. In either case, they’re likely to unsubscribe.
Depending on the email marketing system you use, you may have access to A/B split testing. Use split testing. With one set, send your emails daily. With the other set, send one email per week. At the end of the week, look at the stats. Make changes to the frequency of your emails, based on the results.
Automate Your Emails to Increase Engagement
By automating some of the messages that you’d send to subscribers, you might increase engagement. This includes the use of welcome emails, notifications, and other generic mailers. If a user subscribes to your mailing list, they should automatically receive a welcome or thank you message.
Set a Schedule for Your Emails
After you’ve tested the frequency of your emails, set a schedule and stick to it. If you’ve found that users are less likely to unsubscribe when sending weekly emails on a Monday — always send your emails on a Monday at the same time of the day.
Pay Attention to Inactive Subscribers
You should keep an eye on trends among your subscribers. For example, users that become inactive and stop opening emails are likely to unsubscribe in the near future. Set up a strategy for dealing with these inactive users.
You could setup an automated email to help re-engage the subscriber. This could include special offers, promotions, and other incentives to get them to remain on your mailing list.
Prevent Unsubscribing Errors
While unsubscribing on accident isn’t likely a major reason for a drop in your subscribers, it could play a part. Prevent unsubscribing errors by requiring people to confirm the fact that they want to unsubscribe. This gives them one last chance to change their mind and could save you a few subscribers.
Email marketing should be a major part of any marketing strategy. They’ve been proven to be effective. If you’re worried about the number of people unsubscribing from your mailing lists, use the tips provided. For additional help and successful marketing, you should learn more about my done-for-you system.

Wednesday, 25 January 2017

How to Establish Trust with Your Target Demographic


Trust is generally low among consumers. In fact, about 32% of consumers have trust for businesses and only about 13% trust advertising. So, if people don’t trust advertisements who do they trust? Their family, friends, and co-workers.
You can take advantage of this trust. By establishing trust with your target demographic and making it a priority, you can dramatically increase referrals and word of mouth advertising.
Why should you prioritise customer trust? Because it’s key to repeat business. This is one of the top factors that lead customers to either stay or leave a business.
Make Sure That You’ve Got a Quality Product or Service
Customers want quality. If you’re purchasing a pair of pants and find that they’re uncomfortable, you probably wouldn’t purchase the same brand in the future. This applies to your products or services.
It’s hard to be impartial about the quality of your own products or services. The best way to find out if they’re living up to the expectations of your customers is to get their feedback. When you send a “thank you” email following a purchase, include a link to a simple online survey.
Keep track of the input that you get from customers. When the time comes to revise or update your products or services or release a new item, you can use this feedback to improve the quality. You may even find additional features that your customers want that you wouldn’t have considered.
Don’t Use Misleading Claims in Your Sales Copy
Your sales copy impacts your conversions. But, it also impacts customer trust. Don’t use misleading claims or promises that you can’t deliver in your sales copy. If you expect customers to trust you, you need to be truthful.
Truthful sales copy is beneficial for both you and your customer. By giving honest claims, stats, and figures, you’re setting realistic expectations for your products or services.
Solve Customer Complaints As Soon As Possible
When a customer has a problem with a purchase, you should resolve the issue as soon as possible. This helps you establish a positive relationship with a customer that may otherwise take their business elsewhere and damage your online reputation.
Contact the customer as soon as you discover their complaint. Respond promptly. Use their first name, if possible. Don’t make excuses and don’t try to pass the blame onto the customer. You simply need to fix the problem in any way possible—even if this means giving a refund.
Don’t Bad Mouth Your Competition
If you’re discussing your competition, either directly to a customer or in your sales copy, don’t be disrespectful. Customers are smart. They see trash-talking as a method to make your products look better than the competition.
Instead of focusing on your competition, you should focus on your own qualities. If you can highlight the strengths of your products or services, there’s no reason to bad mouth your competition.
Always Stick to Your Promises
The final suggestion for establishing trust is to always stick to your promises. When you make a guarantee, you need to stand by it. The same is true of any claims that you include in your sales copy, promises that you use in marketing and personal guarantees that you give to customers.
When you say that your product or service can deliver a specific result, you need to ensure that you can keep that promise.
Establishing trust with your customers doesn’t need to be difficult. Keep these tips in mind. If you want access to more powerful marketing tips, as well as a way to generate conversion-ready marketing prospects every month, then click here to learn about my done-for-you system.