Snapchat-The Newest Platform for Ad Targeting

If you are over the age of 29, you may be asking yourself, “What exactly is Snapchat???”

While you’ve probably heard of it, you may still not know exactly how it works.   And, with most of its users being Millennials and teens, it’s easy to understand why.

Although it’s expanded quite a bit since its initial launch less than 10 years ago, the primary feature of Snapchat is that the pics, messages, and videos sent are temporary. For example, if one user sends another user a photo, upon opening that photo the receiver will only be able to see it for 10 seconds, then it’s gone, the file deleted automatically.

With Snapchat, the phrase, “What happens on the Internet, stays on the Internet…Forever” no longer applies.

Ad Targeting

According to a study done by the Network Advertising Initiative, ad targeting, is said to have 2.7 times more revenue as non-targeted ads.

With ad targeting, ads become more meaningful to users and are often considered to be less intrusive. They also allow businesses to show ads only to those likely to use their products or services.

Just like Facebook, Snapchat can be an effective way to target your specific audience. Also, like Facebook, it can be a confusing process for a business to learn.

The Latest Tool for Ad Targeting

Snapchat is most valuable for engaging your target demographic creating interest for your service or product.  Recent research has shown that Snapchat receives almost 4 times more engagement than comparable platforms like Instagram.

Here are some ways you can break into the Snapchat platform and increase your ad targeting.

Launch New Products

You can use Snapchat to launch products as they become available. Like the cosmetic company, NARS did to give its Snapchat followers a look at its newest product line before the release date.

One advantage to using Snapchat for marketing is your ability to create less formal, budget friendly videos. With this feature, you can even let your followers see your business from a more personal point of view.  This can go far in helping you develop a stronger relationship with them in the future.

Leverage Social Influencer Marketing

The use of Influencer Marketing is the practice of creating relationships with the people who can build additional relationships for you in return. Whether the audience is small or large, an influencer can touch consumers via social networks and blogs, in ways your brand may not be able to reach.

Influencer marketing is one of the most effective channels out there today.

By leveraging influencers, you are able to capture a much greater audience since your content will be viewed both by your followers and the followers of your influencers. It’s one of the fastest ways to build your own immense audience.

An additional way to take advantage of influencer marketing is by inviting an influencer to do a takeover of your account. When this happens, you allow them to run your Snapchat account for a pre-determined time period.  During this time, they will post snaps for you.  The well-known rapper Pharrell did this once in partnership with Adidas for one of their promotional events.

Offer Promo Codes

Compared to the other popular Social Media platforms that offer Ad Targeting, Snapchat is still an up-and-coming platform that hasn’t become overly saturated.

And, because of its growing popularity, engagement levels are still considerably greater than many other platforms.  This makes it a good location to scout out new audience members.  Marketers who take advantage of it now can expect much better engagement than those who wait to jump on the band wagon later.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Video Marketing : The Future Of Video Content Marketing 2017

Where's video marketing heading? Is it the future of content marketing?

NEW: Facebook Messenger Ads Are Here!

Have you tried out the new Facebook Messenger Ad feature yet?  Check it out here in Eric Shuck's video

Adding a Personal Touch to Your Brand Through Influencer Marketing

Word-of-mouth is one of the most valuable forms of marketing as it has been shown to influence 20-50% of all purchasing decisions. People will take the recommendation of a person they know and trust over a corporate ad any day.

Moving beyond family and friends, influencer marketing has weaved its way into a highly sought out form of personal recommendation. To demonstrate this, 40% of Twitter users made a direct purchase because of an influencer’s tweet.

Influencer marketing is word-of-mouth for the digital age. Your company can use people with massive online followings to advertise your products on social media. Here’s a breakdown of influencer marketing and where to start.

What’s an influencer?

A social media influence is someone who leads in a specific niche and can use their following to market products of companies who share the same customer profile as their followers.

There are different types of influencers and more than one might work for your company. Understanding how these types of influencers attract a certain type of customer will help you choose which one is best for your brand.

• Celebrities
• Bloggers
• Micro-influencers

Celebrities are the most popular choice when it comes to endorsements. Major celebrities promote different products that are gifted to them or things they truly love or Instagram or Twitter. Some celebrities eventually go on to become official partners of a brand to create limited edition products and collections.

Influencers don’t always have to have a big name. Bloggers are a good choice for an influencer because depending on their field, they may have established a level of authority and expertise. Bloggers with strong followings in health, fashion, or technology have potential to spike an increase in sales with just one promotional post.

Micro-influencers have become extremely popular over Instagram. These people aren’t necessarily famous; they just happen to have many followers interested in a specific topic or product to make them a potential partner for a brand.

You may have seen micro-influencers with followers in the hundred-thousand’s promoting herbal fit teas, nutritional supplements, or clothing brands.

How do I find an influencer?

A large social media can be compelling enough to sign someone as an influencer for your brand. Don’t be so quick to send them your products just yet.

Ask yourself the following questions when considering a potential social media influencer:

• Who are you trying to influence?
• Who do your target customers trust?

An ideal influencer for your brand will need to be relevant to your brand. Remember that they will be sharing your company’s content and developing a following based on the market you want to target.

Resonance amongst your audience is another important quality for your influencer to possess. The potential level of engagement that a person can create with your target audience is incredibly valuable to your brand.

The benefits of influencer marketing

With the right influencer, you can reach a very specific audience that is ideal for the product you’re selling. By finding an influencer who shares the same interests as your product, you can assume their followers are the same.

A good influencer will be selective in what they choose to promote by rejecting those products they feel their audiences won’t gravitate towards.

Influencers want to get something out of your partnership. By creating content that is relatable, engaging, and sharable, influencers are gaining just as much exposure as your product.

With this motivation, the potential to go viral in comparison to a paid ad is much more likely. Organic buzz from these instances is a great way to increase your follower count and build up your email and targeting lists.

Even when a social media post is clearly marked as sponsored content, an influencer provides authenticity to your brand. An influencer that makes your product relatable by weaving their own story into it will receive a genuine response from followers.

70% of consumer’s value online opinions even if they don’t know the person. Influencers offer a tangible, human aspect to your brand that people can connect with.

Influencer marketing is only increasing in market share. While there are many benefits to incorporating influencers into your marketing strategy, take care to choose a person who embodies your brand and can reach your ideal audience.

How To Calculate ROI Of A Marketing Campaign | Marketing ROI Formula

What is ROI and how do you calculate it?

How should you deploy video in your marketing strategy? Find out from 7 ...

Did you know that 50% of your content should be video?

How far off this target are you?

How should you deploy video in your marketing strategy? Find out from 7 ...

50% of your marketing should be video.

What is Brand strategy? Types of Brand & Marketing Strategies

Developing your brand is the most important thing you should do. It will create and strengthen your profession service.

Exploring The Most Cost Effective Online Marketing Channels

What are the best online marketing channels? There isn’t a straightforward answer to this question. Every business is different. But, there are certain channels that tend to be more cost-effective and provide higher conversion rates.

If you are looking for a way to stretch your online marketing budget, then explore the most cost effective online marketing channels.

Here’s a quick overview of the online marketing channels that’ll be covered:

• Email marketing
• Pay-per-click advertising
• Social media advertising
• Blogging

Email Marketing

For some reason, many entrepreneurs believe that email marketing is outdated or ineffective. This is simply not true. Email marketing remains the most cost-effective way to increase conversion rates and boost sales.

Compared to all other online marketing channels, email marketing offers the lowest cost per lead. While social media platforms, such as Facebook and Twitter, have millions of users, everyone has an email address.

As long as you’re smart about your email marketing strategy, you will get positive results.

Make sure that your emails encourage your subscribers to take action. This could include visiting your website or purchasing a product or service. You should also create a sense of urgency in your emails.

Also, don’t ever purchase an email list. You should always build your own list using opt-in forms and other methods.

PPC Advertising

Pay-per-click (PPC) advertising is another marketing channel that is thought of as being past its prime. Again, this isn’t true. PPC is affordable and effective. You just need to optimize your PPC campaign.

Before you put together your PPC campaign, you need to perform thorough keyword research. The key to an effective PPC campaign is choosing the right keywords. Use the Google AdWords Keyword Planner to research keywords and find phrases with low competition and medium search volume.

Along with keyword research, you need to have a title and description that grabs attention. You have limited space available. Your title and description used in your PPC advertisement shouldn’t be vague. It should be clear and direct.

By having a clear message in your PPC ad, you’ll naturally notice higher conversion rates. Focus on a specific demographic and speak directly to the customer.

Social Media Advertising

While email marketing and PPC advertising have been around since the beginning of online marketing, social media marketing is relatively new by comparison. There are two methods of using social media as a part of your online marketing strategy – regular activity and advertising.

First, you should be active on social media. Create a schedule for sending out new posts or tweets. This helps you build your subscriber or follower base.

Along with regular activity, you should include social media advertising in your marketing strategy. This could include Facebook Ads, promoted Tweets on Twitter, and advertisements on LinkedIn.

As with PPC advertising, you’ll need to optimize these advertisements to increase conversion rates. Again, use Google AdWords Keyword Planner Tool to find the most effective keywords. Focus on a niche category.

Blogging

Here’s one more online marketing channel to include in your overall strategy – blogging. Blogging is extremely cost effective. You likely already have a website. You just need to start adding regular blog posts.

Blog posts can be shared on social media, linked to from advertisements, and are incredibly beneficial from an SEO standpoint. Blog about topics relevant to your products or services.

You should also create a schedule for your blog posts. With a regular schedule, visitors will know when to come back for more posts. This increases repeat traffic and allows you to develop a loyal group of followers while also establishing yourself as a voice of authority in your niche market.

As you start developing and refining your online marketing strategy, consider using the marketing channels described above. Along with these tips, don’t forget to check out my simple lead generation system. Click here to learn more about my done-for-you system.

Using a Rewards Program with Your Marketing Strategy

Using a rewards program or loyalty program is a great way to attract customers as a part of your internet marketing strategy. They’ve been found to help build customer loyalty and increase sales. These programs show your customers that you care about them and that you value their business.

Unfortunately, if you don’t use your rewards program correctly, they can quickly become a marketing nightmare. The following tips will help you to use your rewards program to attract customers, gain brand recognition, and increase conversions.

Create an Opt-in Program

There’re many different ways to start a rewards program. You can use loyalty punch cards, membership cards, and other physical methods of tracking customer behavior. Though, these solutions won’t work with an online business. For this, you’ll need to create an opt-in program.

This works the same as any other opt-in program or mailing list. Create a sign-up form, a landing page, and then advertise the page through your social media platforms or with PPC advertising. This helps to ensure that the people that sign up really are interested in benefiting from the rewards program.

Integrate the Rewards Program with Your Payment Platform

Depending on the payment platform that you use, you should find it relatively easy to integrate your rewards program. This will simplify the process of offering discounts or sales to your members. Not only will this be easier for the deployment of your rewards program, your customers will find it easier to use.

Choose Your Rewards Carefully

You should take the time to choose the right rewards or incentives for your customers. You don’t want to offer them too much of a discount or special offer. Though, it needs to have enough of a value to entice them into signing up for the rewards program.

One idea is to offer a small discount for all purchases. For example, offer members 5% off any purchase. On top of this, you could throw in some free goodies. This could include eBooks, PDFs, video content, and other exclusive content that is created solely for your members.

Create an Email Marketing Campaign

You should include an email marketing campaign with your rewards program. Members that join the program should receive periodic emails with special offers or discounts. Even if these are the same deals being presented to non-members, you should create a separate email for rewards members.

This will increase engagement. As you begin to build trust and loyalty, you should find that you have higher conversion rates with emails sent to members than you do with emails sent to non-members.

A Few Words of Warning

If you choose to create a loyalty program, never sell the information that you gain to a third party. The goal of creating a loyalty program is gain the trust of your customers. By selling their information, you violate this pact — defeating the purpose of the rewards program.

Customer service should be a major part of any important business decision. Creating a rewards program isn’t something that you should rush into. Take your time to plan out your marketing campaign and how you intend to implement your rewards program.

A rewards program can be a powerful marketing tool, when it is used correctly. For decades, they’ve been a major part of many businesses’ key marketing strategies. When you provide your customers with something of real value, it shows them that you value their business and want to give back a little.

These programs can go a long way towards helping you establish a solid customer base. Consider setting up your own rewards program using the information provided. For additional tips and suggestions, check out my lead generation system — done-for-you system.

Promote Your Business With An Easy To Follow Video Tutorial

A detailed guide to creating a video tutorial for promoting a product/service. 

Top tips on what to prepare, what to avoid, what to ignore, what needs to be done, and what to keep in mind to create an effective video for your business.

Creating a Social Media Business Profile That Connects with Customers

You’re likely already using social media as a part of your marketing strategy. If you get a lot of traffic to your website and don’t get a lot of attention on social media, then your business profile may be turning potential customers away.

Social media business profiles that connect with customers are more likely to result in high-converting traffic to your website.

Make Sure That You Use the Right Name

The first, and one of the most important, factors of your social media business profile is the name of your social media account. If you’re developing a personal brand, you should stick with your own name. This is especially true if you use your name for all promotional purposes.

For businesses with a specific business name, make sure that your social media account matches. Basically, whether you’re developing a personal brand or a business identity, the name should match your website and your promotional material. People should not have trouble searching for your profile.

Choosing the Best Profile Pic

Once you choose the right name, you need to choose the best profile pic. Again, there’s a difference between profile pics for personal brand and business brands. For a personal brand, such as an internet guru or a blogger, you’ll want to use a picture of yourself.

Businesses should use the same logo that they use on all other promotional material. You’re probably noticing a pattern here. The goal is to make things consistent across your website and social media profiles.

Along with remaining consistent between your website and social media account, you also need to use the same name, profile pic, and other details across all networks. This means using the same info on Facebook, Twitter, Instagram, and any other social media networks that you use.

Be Clear and Direct with Your Bio

After looking at your profile pic, a visitor may check out your bio. They shouldn’t have any trouble determining what it is that you sell, after reading your bio. So, keep your bio clear and direct. It should be short and to the point.

Describe your business or website in a single sentence. Don’t worry about making a sales pitch in your bio. Instead, focus on the actual value of what you do.

Use a Background Image That Matches Your Image

The background image that you choose for your profile should match the overall image that you’re promoting. In fact, the background image can be more important than the profile picture. A poorly created background will look unprofessional, limiting your ability to connect with customers.

If your background appears pixelated or hard to read, you need a new background image. You could hire a graphic design freelancer to create a background for you or take the time to create a clear, easy to read background yourself.

When you make your own background, either use a vector editing program or make sure that your image matches the exact dimensions recommended by the social media network. These recommendations are different for every network.

Keep in mind that the sizes of backgrounds and other details can change. Twitter and Facebook have updated the layout of profile pages several times in the past few years. Make sure that you remain up to date as these changes occur.

Choosing the right name and using a professional profile pic and background can go a long way towards helping you connect with customers. You should also interact with your followers. Respond to questions and comments and encourage a discussion in your posts by ending a post with a question.

Start improving your social media business profiles. Connect with your customers and increase sales. If you want more marketing suggestions and a way to generate conversion-ready prospects each month, then click here and learn more about my done-for-you system.

Boost Your Sales with Highly Effective Social Media Posting Strategies

The importance of social media should never be ignored, when it comes to internet marketing. Every online business needs to have a social media marketing plan in place. It’s one of the most cost-effective ways to promote your products or services.

If you’re struggling to make good use of your social media marketing, then you need to rethink your current strategy.

Set Goals and Objectives for Your Social Media Campaign

The first step is setting goals and objectives for your social media campaign. You need to decide what you want to get out of your marketing campaign. Set clearly defined goals, such as increasing your sales by a certain percentage or gaining more traffic to your landing page.

After setting your goals, don’t forget to implement a way of tracking these goals. Analytics software will help you keep track. Pay attention to your referral traffic that comes from your social media accounts.

Create a Schedule for Your Social Media Posts

Consider the frequency of your social media posts. Whether you have an employee that handles social media posting or if you handle it yourself, set a schedule for these posts.

If you look at the major players in your industry, you’ll see that they post daily, sometimes even several times per day. At the very least, you should post once per day, Monday through Friday.

In addition to posting daily, you should post around the same time each day. Find out which times your target audience is most likely to check their social media accounts.

Some people check their accounts throughout the day. But, the best times are between 1 and 4 in the afternoon in the time zone that you’re targeting. This peaks at 3PM on Wednesdays.

It can be hard to come up with a new post each day. Plan your posts in advance. If you post once per day, Monday through Friday, then come up with 5 posts on Monday that you can use throughout the week. This makes it easy to stick to your schedule.

You Need to Create a Balance Between Sales Pitches and Helpful Content

If you only post about your products and services, no one is going to want to follow your social media profiles. They’ll either ignore these posts or unfollow you. That’s why you need a balance between sales pitches and helpful content.

The majority of your posts should contain helpful information that you believe your followers will enjoy. This could include tips and suggestions related to your industry or in some way connected to your products or services.

Limit your sales pitches to about 20 percent of your posts. This means that out of every 10 posts, only 2 should be focused on directly promoting a product or service. The rest should be geared towards informative content, such as blog posts, tutorials, and videos.

Look at What Other People Are Doing on Social Media

Finding out what your competition is doing is always a smart idea. Visit the social media accounts of your main competitors and leaders in your field. Look at the type of content that they post, how often they post, and the interactions that they have with their followers.

You should check these accounts regularly. Every couple of weeks, see what your competition is doing. This could help you stay on track and remain focused on your primary goals.

If you want to boost sales through social media marketing, you need to develop an effective plan. Put these tips together in order to improve your social media posting strategy.

Along with social media posting strategies, if you’d like additional marketing tips, along with a solution for generating conversion-ready internet marketing prospects, click here to learn about my done-for-you system.

5 Ways to Personalize Your Digital Marketing Strategy

Using a personalised approach to your marketing strategy can help increase conversions and boost customer retention. Though, this isn’t always easy. You need to consider every stage of your sales funnel, from emails to landing pages.

We’ll cover each of these areas and show you how to personalise your digital marketing strategy.

Create a Buyer Persona

The first step is to create a buyer persona. You want to start the personalisation before you even capture your customer’s name and information. This is done with a buyer persona, which is basically an outline of your typical customer.

The information used in a buyer persona includes age, location, income level, occupation, interests, hobbies, and any other details that you want to include. You can get as detailed as you want. The main idea is to create an image in your head of the type of customer that you want to attract.

You’ll use this buyer persona throughout your marketing campaign. You can even create multiple personas, each with their own campaign.

Customise Your Landing Pages

Once you’ve created your buyer personas, you can begin incorporating this into your landing pages and other marketing material. Basically, whenever you create content, imagine that you are speaking directly to the buyer persona that you created.

You’ll be surprised by how effective this step is. It helps you stick to your main point and address issues that your buyer cares about. Overall, this helps increase your conversion rates, after a visitor lands on a landing page.

So, starting with the title of your landing page, think about what it takes to grab the attention of the buyer that you created. What is the main problem that they face that your product or service addresses? Come up with a catchy title that directly speaks to this fear or issue.

This same practice can be applied to all your marketing content. In addition to landing pages, you’ll use your buyer persona when creating targeted ads, social media posts, and blog articles.

Create Personalised Email Campaigns

The next step uses real personalisation. Here’s where you’ll actually use your potential customer’s name in the content. Using an email marketing program or software, you can easily set the campaign to automatically insert the subscriber’s name into the email or subject line.

In addition to inserting their name into the email, remember to write the body of the email while focusing on your buyer persona.

Also, you can use this opportunity to provide product or service recommendations based on their past purchases or the pages that they’ve visited. The recommendations provide a simple solution for personalising your marketing efforts.

Use Location-Based Advertising and Marketing

By tracking the physical location of your visitors, you can direct them to pages or content that’s geared towards a specific market.

For example, visitors from Maine may not have the exact same interests as visitors from Florida. You could use to offer different products or simply incorporate different manner of speech that appeals to a specific region.

Use Personalised Surveys to Learn More

The final step is to use personalised surveys to learn more about the interests of your customers. This offers two major benefits. These surveys help build trust with your customers, due to the fact that you’re showing them that you care about their interests and needs.

In addition to building trust, it also provides you with valuable insight. You’ll be able to learn more about their specific needs and desires, which can be used to enhance your marketing content or revise your buyer personas.

Personalising your digital marketing strategy can be difficult, but it is definitely beneficial. It’s an extra step with major rewards. If you’d like to have access to more powerful marketing tips and suggestions, as well as a way to gain conversion-ready internet marketing prospects each month, then click here to learn about my done-for-you system.

How to Establish Trust with Your Target Demographic

Trust is generally low among consumers. In fact, about 32% of consumers have trust for businesses and only about 13% trust advertising. So, if people don’t trust advertisements who do they trust? Their family, friends, and co-workers.

You can take advantage of this trust. By establishing trust with your target demographic and making it a priority, you can dramatically increase referrals and word of mouth advertising.

Why should you prioritise customer trust? Because it’s key to repeat business. This is one of the top factors that lead customers to either stay or leave a business.

Make Sure That You’ve Got a Quality Product or Service

Customers want quality. If you’re purchasing a pair of pants and find that they’re uncomfortable, you probably wouldn’t purchase the same brand in the future. This applies to your products or services.

It’s hard to be impartial about the quality of your own products or services. The best way to find out if they’re living up to the expectations of your customers is to get their feedback. When you send a “thank you” email following a purchase, include a link to a simple online survey.

Keep track of the input that you get from customers. When the time comes to revise or update your products or services or release a new item, you can use this feedback to improve the quality. You may even find additional features that your customers want that you wouldn’t have considered.

Don’t Use Misleading Claims in Your Sales Copy

Your sales copy impacts your conversions. But, it also impacts customer trust. Don’t use misleading claims or promises that you can’t deliver in your sales copy. If you expect customers to trust you, you need to be truthful.

Truthful sales copy is beneficial for both you and your customer. By giving honest claims, stats, and figures, you’re setting realistic expectations for your products or services.

Solve Customer Complaints As Soon As Possible

When a customer has a problem with a purchase, you should resolve the issue as soon as possible. This helps you establish a positive relationship with a customer that may otherwise take their business elsewhere and damage your online reputation.

Contact the customer as soon as you discover their complaint. Respond promptly. Use their first name, if possible. Don’t make excuses and don’t try to pass the blame onto the customer. You simply need to fix the problem in any way possible—even if this means giving a refund.

Don’t Bad Mouth Your Competition

If you’re discussing your competition, either directly to a customer or in your sales copy, don’t be disrespectful. Customers are smart. They see trash-talking as a method to make your products look better than the competition.

Instead of focusing on your competition, you should focus on your own qualities. If you can highlight the strengths of your products or services, there’s no reason to bad mouth your competition.

Always Stick to Your Promises

The final suggestion for establishing trust is to always stick to your promises. When you make a guarantee, you need to stand by it. The same is true of any claims that you include in your sales copy, promises that you use in marketing and personal guarantees that you give to customers.

When you say that your product or service can deliver a specific result, you need to ensure that you can keep that promise.

Establishing trust with your customers doesn’t need to be difficult. Keep these tips in mind. If you want access to more powerful marketing tips, as well as a way to generate conversion-ready marketing prospects every month, then click here to learn about my done-for-you system.

Increase Your Online Exposure Without Increasing Your Budget

When you’re first starting out, every dollar that you spend on online marketing matters. You likely have multiple goals. You want to gain website traffic, increase your social media followers, and build your online reputation.

All these goals can be achieved with good marketing strategies. But, you might be able to speed up the process by increasing your online exposure. With brand recognition, it becomes easier to gain traction and get your foot through the door of your target market.

I’ll give you a few simple tips that you can use to increase your online exposure without having to increase your marketing budget. 

Use Consistent Branding

If you want people to recognize your brand, you need to be consistent with your branding. This means using the same logo on your website and social media profiles. Anywhere that your logo or business branding appears, you should use the exact same image.

You want to ensure that people realize that your website and your social media profiles are one and the same. They aren’t two separate individuals or businesses.

So, your YouTube profile, Facebook profile, Twitter, and other platforms should all use the same profile image and it should include the same branding that appears on your website.

Gain More Social Media Followers

Once your branding is in place, you should focus on gaining more social media followers. It doesn’t cost a dime to share content on social media. Monday through Friday, you should post at least twice per day on each of your social media accounts.

This means that you’ll be posting at least 10 times per week. But, you don’t need to worry about creating 10 original posts. 8 of these posts will come from other sources, such as industry-leading blogs and news sites.

Also, become active on social media. Interact with your followers. Share personal stories. Engage your audience and join communities. This all helps you gain followers without having to pay for marketing.

Start Creating High-Quality Blog Posts

Sharing content on social media should help you gain followers. It’s difficult at first, but once you pass 100 followers, it’ll become easier. Then, start creating high-quality blog posts.

You’ll already have a schedule in place for sharing 8 pieces of curated content on social media. For the remaining 2 posts, share links to your original content. The followers that you’ve gained will share these posts, increasing your online exposure without requiring any additional spending. 

Write Guest Blog Posts for Other Sites

After you get the hang of writing quality blog posts for your own website, start submitting guest blog posts to other sites. Look for websites that get a lot of traffic. Getting a guest blog posted on one of these sites will increase your online presence and help you establish yourself as a voice of authority.

Share Your Opinion with Everyone

The final step for increasing your online exposure without increasing your budget is to share your opinion with everyone. What I mean by this is that you need to comment on blog posts, comment on social media posts, answer questions on Q&A websites, and become active on relevant forums.

Blog and forum commenting can help you earn backlinks, increasing your search engine rankings. Commenting on social media or answering questions on Q&A websites can help you get noticed. These steps build backlinks, increase recognition, and could help you gain more followers.

You can increase your online exposure without spending additional money. It all starts with consistent branding. Then, focus on social media. Once you gain followers, start generating quality content and sharing it.

Use these tips to start increasing your online exposure. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

How to Expand Your Online Marketing to the Global Marketplace

When you first launch your website, the quickest way to gain traction and expand your brand is to focus on a niche market. This means zeroing in on a smaller market with less competition. But, at some point, you may find that you’ve reached your full potential in your limited market.

If you’ve outgrown your niche market, it could be time to expand. Though, before you try to reach the global marketplace, you should take the time to carefully plan your new marketing strategy.

Targeting the global market is a lot different that targeting a niche market. You have a larger audience, but you also have more competition. The following tips will help you with this transition.

Don’t Ignore Your Niche Market

First, I’ve got to say that you shouldn’t ignore your niche market. Don’t forget where you came from. You can continue to hold onto your hold of your niche market while targeting a larger audience.

So, continue what you’ve been doing. Keep your existing strategies in place to maintain sales through your niche market. You’ll simply develop new strategies to reach a larger market.

Don’t Discuss Politics in Your Marketing

Before starting your global marketing campaign, it’s also important to pay attention to what you say. Unless your business is involved in politics or religion, there’s no reason to discuss these topics through your social media account.

This shouldn’t have to be stated, but it becomes increasingly important when targeting a global market. Other countries may not share the same sensibilities. You could easily create a negative reputation in a region by showcasing your political or religious affiliations. You don’t want to alienate any of your audience.

Translate Your Marketing and Advertising

About two-thirds of the world’s population are non-native English speakers. Most of these people, even if they can speak English, prefer to browse the web and shop online in their native language.

It’s easy to add the option to translate your web pages into a different language. This can be achieved using a Google Translate plugin. But, if you’re using marketing and advertising material, you may not have this option.

So, you’ll need to handle the translation of marketing and advertising. This isn’t difficult. Use a translation application to translate your content into another language and then use this translated content in your marketing efforts.

If you’re launching a marketing campaign in Germany, translate your material to German. If you’re marketing in Japan, translate your material into Japanese.

Localize Your Content to Each Region

Have you ever targeted multiple cities? You’ll create an individual landing page for each city. You’ll then use content to refer to places, people, and things that people in that city will recognize. This is localization and you’ll use it in your global marketing campaigns.

In addition to translating your content, you should edit it to speak to the locals in the country that you’re targeting. This means using phrases and wording that your target audience is familiar with. You can also reference facts, details, or landmarks in these regions.

Use an International Payment Gateway

The next consideration is the payment gateway that you use. PayPal can accept payments from other currencies. If you choose an option other than PayPal, make sure that it accepts international payments and automatic currency exchange.

If you’re ready for the big time, then use these tips to begin reaching a global market. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Choose the Right Keywords - Google Best Practices

Tips from Google on how to use Keywords.  




try it out and comment if your results improve below.

Why It Is Important to Do Social Networking for Your Business

Social networking seems to be the most unnoticed part when marketing your business and a lot of people don't fully understand why it is important. To clarify why it is vital here are some reasons.

In this century people dedicate most of their time to their phones. Although it isn't recommended to use light emitting objects for a long period of time, people still tend to glare at their phones often. 

However, this is the reality that we live in, so we have to roll with the punches. This time that people spend on their phones is valuable and marketing specialists can use it to their advantage. Be sure that you know who your target market is so that you can post specifically for them. They may feel that you are directly speaking to them.

A business needs to keep its customers involved when it comes to its products and services. One would not want to spend most of their time on the phone with multiple people sharing the same advert or post. You can post something on a social network that is informative regarding a service you provide.

It is cheaper and easier to post adverts on the internet instead of paying a lot of money for a billboard on the side of the road. With a social network post, people can easily see what your business is all about and can ask questions directly.

Social networking also gives customers and clients more interaction with your business page and you. People will believe that you care about your clients more and are willing to answer their enquiries.

The recent generations are difficult people to satisfy. They are expectant of so many crazy and new ideas and refuse to do things "old school". This may seem hard to conquer but you know well that the majority of this generation will only want to view products on a phone or computer. As long as it is displayed on a screen, they are happy.

Social network marketing gives your business more fame on the internet. By using keywords that are often searched for, more customers and clients are bound to see the quality of your work and your dedication. In the business industry you need more people to trust you because nothing travels faster than bad news. You need to always make sure that what you are posting grabs attention in a good way.

It takes time for your business to be well-known and more time for it to be recommended by people. Social network marketing is an important part of growing your business. Plus there is always something to be said that will give you more traffic and, consequently, more clients.

Article Source