Methods for Increasing the Legitimacy of Your Site

Would you buy something from a website that you’ve never heard of? Probably not. So, you should not expect people to buy stuff from your site without proving the authenticity of your business.

You need to include some basic information on your site. Not only is this important for gaining the trust of your visitors, it could also have an impact on your SEO.

Google and other search engines hire quality assurance testers. These individuals visit the websites that appear in search results for specific queries. They then rate the relevance of the web page to the search query. Along with the relevance, they rate the authority of the site.

By paying attention to the criteria that these testers use, you can ensure that your website appears authentic and legitimate.

Include Contact Information

The main detail that people are looking for, in order to judge the authenticity of your site, is your contact information. If they struggle to find your contact details, they’ll assume you have something to hide.

Make sure that your email address and phone number are easily found from any page on your site. The easiest way to do this is to add your contact information in the footer of your site.

If this isn’t an option, you could add your contact in details in a contact page—as long as your contact page appears on your main menu.

Providing an Address on Your Website

It’s up to you whether or not you want to add an address on your website. In this modern world, there is less of a need to include your address, unless your business has a physical address. But, if you’re operating out of your home, then you can avoid listing your home address.

Though, you should keep in mind that this can limit the authenticity of your site. An alternative is to purchase a PO box at your local post office.

Don’t Overwhelm Your Visitors with Advertisements

The next tip is to avoid using too many advertisements. This is another area that testers examine when they review a website. They’re looking at the placement of advertisements in the top-third of the web page.

The top-third of the web page refers to the viewable area on a standard desktop or laptop before scrolling down. You should only have one advertisement visible in this area. So, either include a banner ad above your header or an advertisement in your sidebar—but not both.

You can include your additional advertisements further down the page. The main takeaway is to avoid placing more than one advertisement near the top of your web page.

Take Care of Broken Links

You should regularly check for broken links. This is especially important if your site has a lot of pages. If you often delete pages, move pages, or make other major changes to your site, then check for broken links. If a user constantly receives a 404 error while browsing your site, they’ll likely leave.

Proofread Your Content

As a final tip, you should proofread your content. Obvious spelling and grammar mistakes should not be found on a legitimate landing page. A reader can overlook an occasional error, but if they notice mistakes in every paragraph, it’ll be hard to make it through your content.

If your website does not meet specific criteria, you may not be getting as much traffic or income as you could. Use these tips to increase the legitimacy of your site. Show visitors that you have an authentic business and that they can trust your site.

Using a Rewards Program with Your Marketing Strategy

Using a rewards program or loyalty program is a great way to attract customers as a part of your internet marketing strategy. They’ve been found to help build customer loyalty and increase sales. These programs show your customers that you care about them and that you value their business.

Unfortunately, if you don’t use your rewards program correctly, they can quickly become a marketing nightmare. The following tips will help you to use your rewards program to attract customers, gain brand recognition, and increase conversions.

Create an Opt-in Program

There’re many different ways to start a rewards program. You can use loyalty punch cards, membership cards, and other physical methods of tracking customer behavior. Though, these solutions won’t work with an online business. For this, you’ll need to create an opt-in program.

This works the same as any other opt-in program or mailing list. Create a sign-up form, a landing page, and then advertise the page through your social media platforms or with PPC advertising. This helps to ensure that the people that sign up really are interested in benefiting from the rewards program.

Integrate the Rewards Program with Your Payment Platform

Depending on the payment platform that you use, you should find it relatively easy to integrate your rewards program. This will simplify the process of offering discounts or sales to your members. Not only will this be easier for the deployment of your rewards program, your customers will find it easier to use.

Choose Your Rewards Carefully

You should take the time to choose the right rewards or incentives for your customers. You don’t want to offer them too much of a discount or special offer. Though, it needs to have enough of a value to entice them into signing up for the rewards program.

One idea is to offer a small discount for all purchases. For example, offer members 5% off any purchase. On top of this, you could throw in some free goodies. This could include eBooks, PDFs, video content, and other exclusive content that is created solely for your members.

Create an Email Marketing Campaign

You should include an email marketing campaign with your rewards program. Members that join the program should receive periodic emails with special offers or discounts. Even if these are the same deals being presented to non-members, you should create a separate email for rewards members.

This will increase engagement. As you begin to build trust and loyalty, you should find that you have higher conversion rates with emails sent to members than you do with emails sent to non-members.

A Few Words of Warning

If you choose to create a loyalty program, never sell the information that you gain to a third party. The goal of creating a loyalty program is gain the trust of your customers. By selling their information, you violate this pact — defeating the purpose of the rewards program.

Customer service should be a major part of any important business decision. Creating a rewards program isn’t something that you should rush into. Take your time to plan out your marketing campaign and how you intend to implement your rewards program.

A rewards program can be a powerful marketing tool, when it is used correctly. For decades, they’ve been a major part of many businesses’ key marketing strategies. When you provide your customers with something of real value, it shows them that you value their business and want to give back a little.

These programs can go a long way towards helping you establish a solid customer base. Consider setting up your own rewards program using the information provided. For additional tips and suggestions, check out my lead generation system — done-for-you system.

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