Advanced Keyword Research Tutorial

Uncover the keywords that your competition doesn't know about. 

5 Elements that Are Impacting Your Organic Click-Through Rates

Click-through rates are a key metric involved with optimizing Pay-per-click ads (PPC). Click-through rates are not interchangeable with PPC or paid search ads.

You probably think that your organic search results are simply a consequence of your current ranking position. However, you have much more control over this. Click-through rates can be optimized to return a massive number of extra clicks.

Ads that gain more click-share will generate leads that will ultimately increase sales. While there are several ways to boost your organic click-through rates, here are 6 things that can be changed right away.

Keyword Selection

When it comes to increasing your organic click-through rates, picking the right keywords is the place to start. Your keywords are directly related to the relevance of searches, and they will determine how you frame titles for blogs, articles, and descriptions.

When picking keywords, it’s important to focus on highly relevant ones that relate to the product you’re selling or the content you’re writing about. If you’re writing a blog post about a certain product, choosing words that are commonly used in the industry are ideal.

The more the keywords in your blogs and ads relate to those of your business, a user is more likely to click on it after searching your keyword phrase.

Captivating Titles

When creating a title, you must have two goals in mind: to grab the reader’s attention and to entice them to click your link.

SEO is more than just rankings. Different skills in marketing, such as copywriting, can go a long way. A title that captures your audience’s attention is one of the ways to increase your click-through rates for the SERPs.

Always keep the keyword in the title, but save everything else for intrigue. A good title possesses a self-interest and newsworthy component. Titles that convey information quickly and spark curiosity in the searcher will having people flocking to your website.

Meta Descriptions

A meta description is the snippet of words that appears under a search title that basically summarizes the content of the page.

After the title, meta descriptions are one of the first things a searcher will see when they are looking at search engine results. Here is where creative copywriting comes in once more to attract clicks.

A meta description that will increase click-throughs should contain

• Your chosen keyword(s)
• Related phrasing to your chosen keyword(s)
• Clear and concise wording about your topic

A searcher should be able to get the gist of what the landing page is about based off the meta description.

Call to Action

Content that has a strong call to action can convince a reader to come back to your content or even look through more. Relating your posts with “read this” or “click here” broadens the scope of your content and their search.

With a call to action, searchers will spend more time on your website, rather than on the search engine. With more content and keywords, you have that relate to your product of service, you can increase your organic click-through rates.

Table of Contents

When a person is scouring the SERPs, articles that contain a table of contents will include a “jump to” link. Rather than search through several results, searchers will gravitate towards the “jump to” link for convenience because they know your website has something relevant to their initial search.

Sitelinks

It is true that you don’t have control over the assignment of Google’s sitelinks. However, you can control which sitelinks you don’t want to be seen when a person searches your keyword phrase.

You can easily go into the search appearance settings of your website and “demote” the links that you don’t want to appear.

When a searcher is scrolling through the SERPs, it’s very easy for them to associate the sitelink with your brand name. Websites with an easy to use interface and clear navigation will have better sitelinks.

Taking control of how your website fares in the search engines is essential to internet marketing success. 

Outdated SEO Practices to Stop Doing

The world of digital marketing is constantly changing, especially when it comes to search engine optimization or SEO. SEO is one of those cornerstone practices for digital marketers that make the difference between a good online presence and a great one.

Because SEO changes what seems like almost daily, the most effective SEO practices are always changing and evolving. These changes mean that SEO practices are continuously becoming outdated as we learn more about the internet and search engines change their search algorithms.

In order to make sure that your website stays on top and current with SEO, there are a few SEO practices that you should permanently retire if you are still practicing them. To help you out, here are 4 of the top outdated SEO practices that you need to stop doing now.

Focusing on Keywords and Not Clicks

This may sound totally counterproductive to SEO, but you have to stop focusing on keyword density instead of clicks. Having all the keywords on your webpage or in your articles may seem like the best way to get a higher ranking on search engines, but if they aren’t drawing clicks, the keywords don’t matter.

Having the right raw keywords is still important for SEO, but it’s not more important than getting the click. If you want to rank higher, your webpage and articles need to have the proper balance between keywords and clickability.

Take the time to write and create engaging and interesting content that will draw the click and work the keywords in as you do that. It is important to note that we are not condoning clickbait titles and descriptions, but you should take a hard look at what is drawing the clicks and how to apply that strategy to all your pages and articles.

Too Much Anchor Text on Internal Links

It use to be that heavy anchor text on internal links would improve your SEO value. This is no longer the case. Search engines are now taking into account pages and articles that are inappropriately using anchor text to manipulate their SEO ranking.

Make sure that you are using anchor text appropriately. If the internal link is in the header, footer, site navigation, or sidebar, add appropriate anchor text. If you are using it simply to manipulate search engines and it has no other value, get rid of it to ensure that you penalized by search engines for bad anchor text use.

Creating Pages for Every Keyword Variation

Creating new pages for each variation of a keyword is still a very widely used tactic with SEO specialists and digital marketers. This use to be a highly effective tactic to ensure that search engines would rank your page for a keyword regardless of which keyword variation a person searching used.

Google has since gotten savvier about this tactic. It is now suggested that keyword variations are sprinkled into a single page in an appropriate manner instead of having multiple pages for each keyword variation. This signals to search engines that your content is designed to be helpful and useful instead of just to manipulate SEO rankings.

Paying for Links

When companies started to realize the SEO value in link building, companies started to appear that offered to sell links in large directories to help boost SEO value. This worked for a while. Search engines tracked these links as link building activities that signaled that the website being linked to was an authority and this boosted their SEO value.

Google and other search engines have since realized that companies were paying for these links to just boost SEO value and started pushing websites that were using them by downgrading their SEO rank. They recognized that these directories were not a credible source and wanted to discourage the link building manipulation.

As a general rule of thumb, it is advisable for companies to not pay for any links unless it is part of a legitimate partnership. For example, paying a blogger to write about a service of yours that they use and then have them link to your site is okay and helps boost your SEO value, but paying a random site directory to list your link is bad.

If you are interested in learning more about outdated SEO practices and how to make sure that you aren’t using them, check out my website and my done-for-you system to improve your digital marketing.

Write Attention Grabbing Headlines With These 5 Super Simple Tips

An attention grabbing headline can be useful for improving your email marketing, increasing conversion on your website, and for any other form of content marketing that includes its own header or title. This is the first indication that a reader has as to what to expect from your content.

You don’t need to be a professional writer in order to create great copy for websites, landing pages, blog posts, and emails. But, you should start with a killer headline. Here are some extremely easy to follow tips for writing effective headlines.

Write a Summary of Your Content

The first step is to summarize the main point of your content in a single sentence. Don’t worry about how it sounds. Keep it simple. Just write a sentence. You’ll edit it to improve the flair of the headline.

For example, this article is about writing headlines. So, the main point is “how to write headlines that will grab people’s attention”. But, this is not quite effective. It still needs some polish.

Use Numbers in Your Headlines

People like numbers. This applies to almost any headline. Whether you’re writing headlines for emails, blog posts, or any other marketing campaign – numbers are effective.

If you are listing steps, providing tips, or offering any other content that could be put into a list, then consider giving your headline a number. Take your original sentence and see if you can add a number to your headline.

Include Exciting Adjectives

Next, try to include an exciting adjective in your headline. These words help inspire action and grab attention. Here are a few examples for your consideration:

• Essential
• Excellent
• Effective
• Fantastic
• Important
• Mind blowing
• Valuable
• Ultimate
• Simple

Keep Your Headline Short

You should also keep your headline short. If you’re writing a headline for a blog post or web page, your headline will also work as your title. Google recommends a maximum of 70 characters. Along with the character count, you should pay attention to the number of words.

In most studies, headlines with between 10 and 12 words tend to perform best. You could go as low as 8 and as high as 14. But, these may not be as effective.

Try to Include Your Focus Keyword

Even if you don’t pay close attention to keyword density, you should try to include a focus keyword. Use Google AdWords Keyword Planner Tool to find a relevant keyword that has decent search volume with low competition. Work into your headline if possible.

Once you’ve completed your headline, using these tips, read it out loud. Does it grab your attention? It should convey the subject of your content and encourage people to want to read the rest of your content.

These suggestions can be used for writing any type of headline. Improve the conversion rates of your landing pages, boost traffic to your blog posts, and increase click-through rates on your emails.

In addition to these suggestions, you may want to try writing 5 or 6 different headlines. Create a list of headlines and then consider which one sounds best.

You could even use A/B split testing to test the effectiveness of two different headlines. Create two separate versions of your content, with two different headlines. See which one works best.

You can start using these tips today. Go through the headers and titles of some of your older blog posts or landing pages. See if you can put a new spin on previous headlines.

Along with effective headlines, you could also benefit from additional online marketing tips, such as using a lead generation system. Click here to learn more about my done-for-you system.

Exploring The Most Cost Effective Online Marketing Channels

What are the best online marketing channels? There isn’t a straightforward answer to this question. Every business is different. But, there are certain channels that tend to be more cost-effective and provide higher conversion rates.

If you are looking for a way to stretch your online marketing budget, then explore the most cost effective online marketing channels.

Here’s a quick overview of the online marketing channels that’ll be covered:

• Email marketing
• Pay-per-click advertising
• Social media advertising
• Blogging

Email Marketing

For some reason, many entrepreneurs believe that email marketing is outdated or ineffective. This is simply not true. Email marketing remains the most cost-effective way to increase conversion rates and boost sales.

Compared to all other online marketing channels, email marketing offers the lowest cost per lead. While social media platforms, such as Facebook and Twitter, have millions of users, everyone has an email address.

As long as you’re smart about your email marketing strategy, you will get positive results.

Make sure that your emails encourage your subscribers to take action. This could include visiting your website or purchasing a product or service. You should also create a sense of urgency in your emails.

Also, don’t ever purchase an email list. You should always build your own list using opt-in forms and other methods.

PPC Advertising

Pay-per-click (PPC) advertising is another marketing channel that is thought of as being past its prime. Again, this isn’t true. PPC is affordable and effective. You just need to optimize your PPC campaign.

Before you put together your PPC campaign, you need to perform thorough keyword research. The key to an effective PPC campaign is choosing the right keywords. Use the Google AdWords Keyword Planner to research keywords and find phrases with low competition and medium search volume.

Along with keyword research, you need to have a title and description that grabs attention. You have limited space available. Your title and description used in your PPC advertisement shouldn’t be vague. It should be clear and direct.

By having a clear message in your PPC ad, you’ll naturally notice higher conversion rates. Focus on a specific demographic and speak directly to the customer.

Social Media Advertising

While email marketing and PPC advertising have been around since the beginning of online marketing, social media marketing is relatively new by comparison. There are two methods of using social media as a part of your online marketing strategy – regular activity and advertising.

First, you should be active on social media. Create a schedule for sending out new posts or tweets. This helps you build your subscriber or follower base.

Along with regular activity, you should include social media advertising in your marketing strategy. This could include Facebook Ads, promoted Tweets on Twitter, and advertisements on LinkedIn.

As with PPC advertising, you’ll need to optimize these advertisements to increase conversion rates. Again, use Google AdWords Keyword Planner Tool to find the most effective keywords. Focus on a niche category.

Blogging

Here’s one more online marketing channel to include in your overall strategy – blogging. Blogging is extremely cost effective. You likely already have a website. You just need to start adding regular blog posts.

Blog posts can be shared on social media, linked to from advertisements, and are incredibly beneficial from an SEO standpoint. Blog about topics relevant to your products or services.

You should also create a schedule for your blog posts. With a regular schedule, visitors will know when to come back for more posts. This increases repeat traffic and allows you to develop a loyal group of followers while also establishing yourself as a voice of authority in your niche market.

As you start developing and refining your online marketing strategy, consider using the marketing channels described above. Along with these tips, don’t forget to check out my simple lead generation system. Click here to learn more about my done-for-you system.

How to Get More Organic Traffic (FAST)

Focusing on keyword research, link building and on-page SEO will help drive more organic traffic to your site, but they're not the only things you can do to get higher rankings as Brian Dean reveals here...

6 Content Marketing Strategies That You Need to Rethink

Content is king. At least, that’s the phrase that’s been tossed around for the past few years. One of the biggest factors in the success of any internet marketing campaign is the quality of the content. While you might think that you’ve got a handle on content marketing, there are a few strategies that you may need to rethink.

If your marketing strategies are getting stale, it could be time to refresh your perspective. Review some of the latest strategies. The following 6 content marketing tips can help you reshape your approach to content marketing.

Write Longer Content

One strategy for surpassing your competition in search engine rankings is to write longer content. Take a look at the blog posts and content released by your competition. Copy and paste the content into a word processor to determine the length of the content. You’ll find that most content is less than 1000 words.

Focus on Long Tail Keywords

When you perform keyword research, look for long tail keywords. Work these keywords into the title of your content. As you write the content, you’ll naturally find that you include variations of these long tail keywords. This lets you cover all your bases and include a wide variety of phrases.

Quadruple Check Spelling and Grammar

It’s amazing how much content contains spelling and grammar mistakes. While a customer may overlook one or two small issues, content that’s full of mistakes is difficult to read. It hurts the brain and the eyes. The majority of readers will leave your site if they find too many spelling and grammar errors in your content.

In addition to using the built-in spell checker on your word processor, consider installing one or two additional spell checking programs. Afterwards, give your content a good read through to catch any other mistakes.

Create Helpful Content

Along with writing longer content, you should ensure the content is helpful. Include actionable steps, suggestions, and tips that your readers can actually use. The majority of the content that you release should provide some benefit to your readers.

How-to articles, lists, and even video tutorials are all incredibly popular options. By creating helpful content, you’ll increase the likelihood of your readers sharing this information with their friends and family.

Share Everything on Social Media

You’re probably already aware that Google and other search engines don’t include social media likes and shares in search engine rankings. This doesn’t mean that you won’t benefit from sharing your content on social networking sites. The more people share your posts, the greater chance of people finding your content and linking to it.

Schedule Your Content

As a final tip, you should consider scheduling your content. If you post new blog articles several times per month, it’s hard to gain repeat traffic. But, if your visitors are aware that you add a new post every Monday afternoon, they’re more likely to check back at the same time every week.

In order to ensure you stay on track with the release of your content, you should schedule your content. This is easy with WordPress, as you can set the publication date. For those using other platforms, you might need to install a third-party application to schedule your posts. Another option is to always have a few posts ready as a backup.

The strength of your internet marketing is often dependent on the quality of your content. Begin using these strategies as a part of your content marketing approach. If you’d like to benefit from additional internet marketing and lead generation tips, then click on this link to learn about my done-for-you system.

4 Ways to Use Social Media to Obtain High-Converting Sales Leads

Being able to obtain high-converting leads is an essential part of online marketing. There are many tools at your disposal, but one of the most cost-effective tools is social media.

With the power of social media, you’ve got the ability to reach millions of internet users that are ready to buy.

You’ve probably already started using social media. But, with a few simple tips, you can leverage your existing tactics to gain more high-converting leads.

#1 Choose the Right Social Media Networks

The first way to gain better leads through social media is to streamline your efforts. You shouldn’t spread yourself out too thin. You don’t need to have an account on every single network.

Stick to the basics. Every online marketer needs a Facebook business account. In addition to this, you’ll probably want Twitter, along with one or two other networks.

When choosing your 3^rd and 4^th options, consider your target audience. For example, Pinterest contains a lot of content related to DIY projects, crafts, fashion, beauty, hobbies, and entertainment. Instagram is becoming more of a platform for driving brand awareness.

#2 Target Your Audience with Paid Ads

Social media paid ads have become just as beneficial as traditional pay-per-click advertising. You can get thousands of impressions or dozens of clicks for a fraction of the cost of Google PPC ads.

Whether you use paid ads on Facebook, Twitter, or Instagram, you’ll want to use targeted ads. All of these social media sites allow you to target your audience based on their interests or other criteria. This simple step helps boost conversions but limits your reach.

#3 Share More Video Content on Social Media

You should also start sharing more video content on social media. It’s known that video drives engagement, which results in higher conversion rates. So, use more video when sharing posts related to your products or services.

Posts and tweets containing videos are more likely to get noticed. They get more shares, clicks, and likes. You can now even use video in Instagram paid ads.

Creating a video to market a product is easy. You can create a short customer testimonial featuring satisfied customers. You could create a demonstration video highlighting the benefits of your product or services.

Use these videos to drive traffic to the relevant landing page. The higher engagement will lead to higher conversions.

#4 Use Keyword Research to Choose Your Tags

You should put the same care into choosing hashtags on your social media posts that you give to keyword research for blog posts and paid ads. Conduct keyword research to find the right terms and then choose 4 to 5 relevant keywords to use as your hashtags.

Place your hashtags at the end of your content, instead of using them as word replacements. This makes it easier to read your message.

The hashtags act as search filters when people use the search features on their favorite social media network. It also helps the social media network provide relevant suggestions to users. So, using the right hashtags can help you attract the right audience.

These tips are intended to help drive high-converting traffic from your social media accounts to your website. Make sure that you’re using these suggestions in conjunction with a social media marketing plan.

You should be posting a mixture of promotional and non-promotional messages to your followers on social media. If you do this and continue to use these tips, you should get a spike in referral traffic from social media.

Social media provides a great opportunity to gain more leads. If you’d like to gain even more marketing tips and suggestions, along with a complete solution for generating high-converting traffic, then click here to learn about my done-for-you system.

Zoom in On Your Competitors and Get That Digital Marketing Edge

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Additional Ways to Utilize Your Keyword Research to Boost Sales

Keyword research is a necessary part of online marketing. In fact, you may spend hours researching keywords and deciding which ones to target. You’ll use these keywords in your content, marketing material, and advertisements. Though, these aren’t the only uses for your keyword research.

You should take advantage of the time that you’ve put into keyword research. Here are a few ways to utilize your keywords to boost sales, drive traffic, and build your online reputation.

Keyword Research is a Type of Customer Research

When you perform keyword research, you’re also performing customer research. You’re finding out what your potential customers are interested in. This will give you a general idea of the types of topics that you should be discussing in your blogs and eBooks.

Looking at the terms that people use gives insight into their interests. So, not only will use these keywords in your content, you can mine these keywords for topics.

Find Content to Curate and Share on Social Media

You can use your keyword research to help with content curation. Content curation should comprise about 80% of your social media marketing. This includes articles and news from outside sources that you think your followers will enjoy.

Entering your chosen keywords into Facebook or Twitter will help cut down on the time that you spend finding curated content.

Improve Your Existing Content with New Keywords

Use your latest keyword research to update your existing content. If you have blog posts that haven’t been viewed in months, then give the posts an update. Add additional content, more information, and new details. Then, optimize your updated posts with your latest keyword research.

Find Frequently Asked Questions That You Can Answer

When you perform keyword research, pay attention to the keyword suggestions that are phrased in the form of a question. These queries show that people are searching for an answer to these questions.

Take these keyword phrases and perform your own search. You should be able to find forums, communities, and websites where people have asked these exact questions.

Offer your input and give an answer. This helps you establish yourself as a voice of authority in your field while providing another use for these keywords.

Learn How People Search for Your Products or Services

As mentioned, your keyword research is a type of customer research. One of the things that you’ll learn is how people search for your products or services. You might find that they commonly use terms that you wouldn’t normally use.

For example, if you sell running shoes, you might find that people are more likely to search for running sneakers.

By looking at the most common search terms, you gain insight into the language used by your customers. These small nuances can be useful in creating marketing material that connects and engages.

Find Ideas for Future Products or Services

During your keyword research, you may come across search terms that you haven’t thought of. This could provide ideas for future products or services.

Using running shoes as an example, you might find that people also search for shoelaces for running shoes. If you hadn’t previously sold shoelaces, you now have an idea for your next product.

The bottom line is that keyword research can be used for so much more than just optimizing your web pages and advertisements. You can perform customer research, improve your content, and develop ideas for new products or services.

Maximize your marketing potential by making better use of your keyword research. If you’d like to receive more powerful marketing tips, and a way to generate conversion-ready internet marketing prospects each month, click here to learn about my done-for-you system.

The Launch: Do You Know What Your Marketing Is Doing? | Adobe Marketing ...

A must watch.. amusing but makes an incredibly valid point.



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Choose the Right Keywords - Google Best Practices

Tips from Google on how to use Keywords.  




try it out and comment if your results improve below.