5 Essential Tools for Facebook Marketing

When your company could use a boost in sales, Facebook is an excellent place to turn to. The social media giant has helped all types of businesses, from those just starting out to those that have been around for decades, reach out directly to their target audience.

If you haven’t created a page for your business on Facebook, or you feel that your social media marketing strategy could use an upgrade, here are a few essential tools that you should try to help improve your Facebook marketing game.

To get the most out of your Facebook marketing strategies, you need to make sure that you’re reaching out to every member of your target audience. You can connect with potential customers all over the world, so, if your business can serve international customers, why not take full advantage of that?

Facebook has a couple of tools to help you reach out to your target audience such as EdgeRank and the Reach Generator.

EdgeRank is an algorithm Facebook uses to determine what content is the most screen worthy. There are three factors that determine if your content is valuable enough to appear, and those are weight, time, and affinity.

Facebook determines the weight score, or popularity score based on the type and the amount of interaction your post receives such as likes or comments. The time score looks at how relevant your content remains over time, and the affinity score is based on how many times fans engaged with your company’s posts in the past.

Now on to the Reach Generator. This tool can expose your target audience to updates about your products that they otherwise may not see. Facebook stated that your basic post made by a company will only reach around 16% of fans. By using the Reach Generator, major brands can reach as many as 98% of their fans throughout a 28-day period. You can receive twice as much engagement using this tool as well.

Another helpful Facebook ad tool is the Open Graph. This tool makes it possible for any action expressed on the social media page to provide you with a great marketing opportunity. One good example of use of the Open Graph system is streaming music apps.

When you listen to a song on Pandora, you have the option to share what you’re listening to with your friends. By doing so, your friends will see that you like the song, they may like or leave a comment on the post. Pandora gets free exposure (as well as the band you’re listening to).

A good piece of advice about placing ads on Facebook, is that sometimes less is more. According to marketing experts, sharing information just for the sake of hearing yourself talk is pointless and a waste of time. What that means is that if you want to make your target audience feel like they are a part of something big, then don’t make them feel like they’re constantly marketed to all the time.

For some companies, making posts more fun and interactive is the best way to sell their brand. It shows that there is more to your company than just the products you make, which can give your company a more relatable and friendly outlook. While this may not be a tool, it is a helpful piece of advice that really works.

And finally, the Facebook Page Manager is a tool that can help your online marketing team save time. This tool allows you to keep track of everything your followers are up to so that you can learn more about your target audience with less research involved. It also allows you to manage up to 50 pages from your smartphone device so that you can check out page activity no matter where you are.

There are plenty of other marketing tools available to Facebook users that can help your company grow and gain profit. Some may work better for your specific brand than others so it’s a good idea to experiment to find out which of these essential tools will work best for you.

We hope that you have gained some valuable information concerning how to gain more exposure for your company on Facebook. 

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The 7-Point Smart Solopreneuer Social Media Checklist

90 percent of businesses say social media is crucial to their marketing. But the point is, are you doing yours right?

In a world where (according to an Adweek study), over 90 percent of businesses say social media is crucial to their overall marketing strategies, solopreneurs arguably have the most to gain and lose via social networks.

Sure, those platforms often have a reputation for being total time-sinks or wastelands of marketing ROI. But savvy solopreneurs understand how to use platforms like Facebook, Instagram and Twitter to spread the word about their businesses. In many cases, these same solopreneurs are growing those businesses and bottom lines without spending a dime.

But, when you're using social media to pursue networking opportunities or seal the deal with new customers, how do you know whether you're using your time wisely or merely spinning your wheels?

Fear not. The following checklist is a guide for solopreneurs looking to pinpoint their social strategy and use their time on these platforms wisely, to build their investment in their business.

1. Pick a primary channel.

Simply put, you need to decide on a single social channel that's going to command most of your attention. That's not to say you can't focus on both Facebook and Instagram, for example, but trying to be in multiple places at once will inevitably burn you out.

For many solopreneurs in the B2B space, Facebook is the number one channel to focus your efforts. There's a good chance that your clients and customers are already connected to the platform in some way, shape or form, especially considering that users spend an average of 50 minutes on Facebook per day.

Niche businesses, however, are booming on Instagram, especially those within B2C industries such as fashion and beauty. Growing and monetizing Instagram followers is arguably easier than ever; meanwhile, Instagram has one of the highest average order values via ecommerce, at $65 per order.

When in doubt, you can pick your primary channel by answering one simple question: "Where are my clients and customers hanging out?" If there's a clear answer, then you know where to start.

2. Don't spread yourself too thin.

Despite popular belief, you don't need to be active on each and every social site. In fact, there are no "must-have" networks for solopreneurs, truth be told.

But, think about it: There's absolutely no way you can effectively manage a presence simultaneously on Facebook, Twitter, Instagram, Pinterest and LinkedIn by yourself. If you try, you'll neglect at least half of your social sites.

Solopreneurs have two options when it comes to attacking the various social channels available.

• Pick a primary channel coupled with one or two secondary channels (for example, Facebook, Twitter and LinkedIn).
• Focus on a primary channel while using a social automation solution to help push content and maintain a presence on secondary channels

For example, apps such as Buffer and Sprout Social allow solopreneurs to curate and queue content to their social network of choice without lifting a finger. While such solutions do require a monetary investment, they allow your brand to be in multiple places at once, so to speak.

3. Never stop networking.

The old adage, "Always be prospecting," rings incredibly true for today's solopreneurs on social media.

There are seemingly endless opportunities to connect with new clients, win over customers and share your business's content all at once.Private Facebook groups based around your industry represent potential gold mines of new business. Likewise, sites such as LinkedIn put you on the same level as CEOs and industry bigwigs.

4. Position yourself as an influencer.

Oftentimes, making yourself heard via social media means playing the role of a bigwig yourself. By positioning yourself as an influencer, you grow your authority within your niche and make yourself more attractive to potential clients and customers. Some smart yet simple positioning strategies on social media include:

• Thoughtfully responding to questions and comments on industry-related Facebook or LinkedIn groups
• Republishing your own content to the various social channels, including LinkedIn's own publishing platform
• Regularly commenting on the updates of major players in your industry, showing that you've got the chops to be a bigger player yourself

Any combination of these strategies not only puts your name out there, but also publicly displays your commitment to your industry.

5. Look for opportunities to curate social proof.

Especially if you're a new solopreneur, social media represents a great place to curate social proof on behalf of your business.

Ever leave a comment that got tons of positive feedback? Created pieces of content that just about went viral? Have clients who've given you a digital "thumbs up" or a public "thank you" via social?

If so, you can use such social proof as a way to seal the deal with future clients and customers. By highlighting your positive social experiences either on site or throughout your marketing materials, you can break down the trust barrier for any skeptics who may not think you're the real deal.

6. Professional imagery goes a long way.

This point is crucial but so easy to ignore: Something as simple as your professional headshot can make all the difference when it comes to networking via social media.

If you want to be taken seriously, present yourself accordingly. Bathroom selfies and party pics aren't going to cut it if you really want to make an impression on your audience.

7. Don't let your profiles gather cobwebs.

Finally, don't let your social presence fall to the wayside. Period.

Consistency is key to gaining followers and traction via social: The more you post, the more you will grow an audience that's hungry for what you have to say.

On the flip side, if a certain channel is netting you absolutely no engagement, don't be afraid to cut it loose for the sake of your time and energy.

Today's solopreneurs are living and dying by their social presence. By sticking to this checklist, you can save yourself from scrambling for a social strategy and focus on what really matters: growing your business.

Source: https://www.entrepreneur.com/article/295463

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Simple Solutions for Social Media Marketing on a Small Budget

You don’t need to spend a fortune to promote your business through internet marketing. When you first start off as an entrepreneur, it can be difficult to decide how best to spend your available funds. One area that offers the most confusion is marketing.

I’ll walk you through some of the best solutions for social media marketing on a budget.

Create Social Media Business Profiles

The first place to start is with social media marketing. You don’t need to spend a dime to begin promoting yourself or your products on social media. Start by choosing two or three social networking sites to focus on.

One of these sites should be Facebook, as they have the most users. Along with Facebook, you could choose Twitter, Google Plus, Instagram, or LinkedIn. Consider the average demographic of these sites and which platform your target audience is most likely to use.

Join Relevant Social Media Groups

Create a business profile for these sites. At first, you should minimize the promotion of your own products or services. Focus on building relationships with others in your industry. Join relevant groups on each platform. Begin joining conversations and get your name out there.

Facebook Groups are available for almost any industry. If you can’t find a relevant group, then create your own.

Create a Schedule for New Posts

After you grow your follower base, you can start sending out posts and tweets promoting your products or services. Create a schedule for these posts. You should try to post on a daily basis. Though, the majority of your posts should not be related to self-promotion.

Try to strike a balance between self-promotion, helpful posts, and curating posts. Over half of your posts should offer your followers beneficial information. This could be content that you find elsewhere on the web that you believe your followers will enjoy.

Create a Facebook Ad Campaign

Once you have a Facebook business profile, you should consider starting a Facebook advertisement campaign. This is one of the most affordable options for creating an ad campaign. You get to target a large segment of the population.

Over 70 percent of internet users have a Facebook account. This number is continuing to grow. Unless you’re targeting teenagers or the elderly, there’s a good chance your target audience has a Facebook account.

When using a Facebook ad campaign, you can pay for impressions instead of clicks. For a few dollars per day, thousands of people can see the post that you promoted.

Offer a Freebie Item to New Followers

In addition to the tips already provided, you could give your new followers a freebie item. You don’t need to spend any money on this item. Creating a short guide that your followers can download is one example of a free item that costs no upfront money to create.

Choose a topic related to your products or services and create a short guide. Convert your document into a PDF and then create a spot on your website to provide users with the download link. Once a visitor clicks on the link to follow you on Facebook, they’ll receive the download link.

Social media marketing doesn’t have to break your bank. When you’re first starting out, it can be hard to gain recognition. If you’re struggling to sell your products or services, use these tips to boost sales and grow your brand without spending a large sum of money.

Along with these simple tips, I’d like to offer you the chance to gain conversion-ready internet marketing prospects. Click here to learn about my done-for-you system.

Why Your Organic Facebook Reach is Declining

It’s no secret that Facebook’s organic reach has been declining over the last few years. If you are a marketer and have noticed that fewer and fewer people seem to see your Facebook content unless it is boosted, you aren’t going crazy. That is happening and it’s because of the Facebook algorithm.

But there is a reason it is happening and there are ways to beat the algorithm and get your posts seen by the right people at the right time even with the decline in organic reach. Here is an explanation of what is happening to organic growth and how to beat the algorithm.

There’s too much content

Everyone publishes content on Facebook now and everyone wants their content to be seen. That has created a very crowded Facebook newsfeed. Facebook noticed that people were becoming overloaded with content and that organic reach was declining despite the algorithm.

Getting your content seen on Facebook has become an intense competition. Every company is battling to have their content seen by their people. The problem is, many people are fans of companies that directly compete with each other.

Because of that direct competition, Facebook had to make a choice on which content was seen. That choice was driven by two things: content and relevancy.

Facebook wants to give you the content you want

The extreme influx of new content forced Facebook to make decisions on which content was seen organically and which content wasn’t seen. Facebook has always had the goal of delivering people the content they want to see when they want to see it.

This means that whatever content is the most relevant to the Facebook user, that will be the content they will see. Facebook only wants to show people the content that they believe they want to see. Loading the newsfeed with everything that gets published every day is too much. It would drive people from Facebook.

In a nutshell, the relevancy measure is there to help you and Facebook users. There is no point in someone seeing your content if they won’t take action on it. Of course, that doesn’t make it any less frustrating for digital marketers.

Thankfully, there is a way to surpass the algorithm and get the reach you want.

More Facebook ad spend equals more reach

It’s not the ideal solution, but it’s the only one that seems to work every time. While video content and live video content have still managed to perform well organically despite the algorithm, Facebook is turning it’s platform into a largely pay for play model with companies.

Truth is, if you want your content seen, you have to pay for it. Facebook wants to make sure the users see the content from their friends, family, and pages they regularly visit first. If you want a spot on the newsfeed, you are going to have to pay for it.

As Facebook’s ads manager and ad tools have gotten more sophisticated, digital marketers have long been suspicious of the motives. There were rumblings of Facebook wanting to make advertisers hand over more and more money and unfortunately it seems like those rumblings were true.

While Facebook does still reward great content with good organic reach, if you are a brand, you have to pay to be seen. Facebook knows their worth. They know that their users are valuable and they know that brands have little choice but to pay to reach their followers.

Of course, you can still spend time on video and live video in an effort to cut advertising costs. There are plenty of ways to be creative and engage your Facebook followers. Embrace creativity and you will be able to beat the algorithm.

If you want to learn more about advertising on Facebook, my done-for-you system can help.

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The Most Important 2017 Social Media Trends

Marketers have to constantly stay up on social media trends. As cumbersome and time-consuming as it may be sometimes, social media is an aspect of business that has to be paid attention to if a company wants to be successful.

The landscape of social media is constantly changing. New platforms pop up almost every day and the algorithms of existing platforms usually change just as you have gotten the hang of the first platform.

Staying abreast of social media trends can mean that you either have a really successful social media year or a really bad year. Here are the most important trends to look out for in 2017.

Live video content

Last year, Facebook and Twitter launched their live video content services and about half of all marketers indicated that live video would be a major part of their social media plan in 2017.

In order to make live video work for you, consider which social media platform your customers used the most frequently. The platform where you get the most engagement is where you will have the most success with live video.

When you plan a live stream, make sure that you are streaming content that your audience will care about. Some good examples are big company-wide events where you’re releasing new products or announcing new initiatives, question and answer sessions with your customers or with high-level executives, and/or product demonstrations.

It is important to not haphazardly throw together live video content. Your customers expect top-notch content and you have to deliver that with your live streams as well.

Messaging apps are the new customer service tools

If you haven’t noticed already, many of your customers reach out to you on social media before they call or email you. Social media and the messaging services attached to social media platforms have quickly become an invaluable customer service tool.

People prefer when they can chat with a customer service representative one on one and don’t have to wait on hold or be bounced around from representative to representative.

Meet your customers where they are. Start to train your customer service representatives in social media. Consider investing in a social media management tool that makes customer service easy. Once you start making this change, your customers will become happier and more responsive to your customer service efforts.

Mobile advertising will become significantly more competitive

Marketing on mobile devices shot up in the last few years. Once people started browsing the web and social media with their phones instead of their laptops or desktops, mobile ads started to become more and more important.

If you were one of the few brands that were early adopters of mobile advertising, good for you! But sadly, there’s some bad news for you in 2017. Mobile advertising is going to get increasingly more competitive as more and more brands start to move from desktop ads to mobile ads.

The mobile ad marketplace is going to get crowded fast and that is going to make it really competitive. Advertisers should be prepared to up the quality of their content and add more money to their mobile ad budget.

While Facebook and Twitter are still going to command a lot of the mobile ad space, Instagram and Snapchat are going to start to become more and more important. People are responding to ads on Instagram faster and better than was anticipated, so Instagram optimized ads are going to be important.

The bottom line with mobile advertising is, companies need to take a hard look at their mobile ad spend and the mobile optimization of their website if they are going to compete. If you don’t have a mobile-optimized site, get on it ASAP as it could take you down this year.

If you want to learn more about social media trends of 2017, take a look at my done-for-you system today.

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Which Social Media Platforms Should You Use for Online Marketing?

Facebook remains the king of social media platforms. There are nearly 2 billion active users on Facebook. But, it’s not the only social networking site out there.

LinkedIn is still going strong and was recently purchased by Microsoft. Twitter, Pinterest, Tumblr, Instagram, Reddit, and Google Plus are also attracting millions.

Which of these social media sites should you focus on for your online marketing campaign? Spreading yourself too thin is a possibility for entrepreneurs. Instead, devote your energies to two or three platforms.

Use the following tips to determine which social media platforms will best help you connect with your target audience.

Facebook

Due to the sheer number of users, Facebook should definitely be a part of your social media marketing (SMM) strategy. As mentioned, they have almost 2 billion active users. Almost everyone seems to have a Facebook account.

It’s estimated that about 77% of all female internet users and 66% of men have a Facebook account. Though, the numbers shift depending on your target age group. About 87% of people 18 – 29 have a Facebook account. The numbers drop to 73% for those 30 – 49 years old.

You can target just about any demographic through Facebook, as a part of your SMM campaign. Though, you should still include one or two additional sites in your strategy.

Twitter

Twitter has reached 313 million monthly active users, which makes it the third most popular social networking site after Facebook and YouTube. For the 18 – 29 age group, about 37% of the population has a Twitter account. Twitter is well-rounded. A nearly even number of users are men and women.

As with Facebook, Twitter covers a wide range of users. Though, younger generations are more likely to have a Twitter account. Due to the ease of sending out tweets, it remains a popular option for entrepreneurs that want to quickly build a social media presence.

Twitter is very beneficial for entrepreneurs that are just starting out or those that want to specifically target a younger audience.

LinkedIn

LinkedIn  now has over 500 million active monthly users. Nearly half of people with a college degree have a LinkedIn account. LinkedIn is well suited for B2B marketing, as well as for marketing professional services or products.

LinkedIn users tend to skew into the higher income brackets and are more likely to have some level of higher education.

Pinterest

Pinterest is another option, depending on your target audience. They have over 276 million users. 42% of women have a Pinterest account, while just 13% of men use this site. Pinterest remains heavily geared towards women.

If your products or services are targeted directly at women, then Pinterest may be a beneficial site to include in your SMM strategy.

Which Sites Should You Choose?

You should think about your target audience. Who do you want to reach? You won’t get anywhere by targeting the entire population. Focus your efforts on specific segments of the population.

As your brand grows, you can increase your presence and target larger groups. But, you will still use individual campaigns to target these groups.

Two to three sites, including Facebook, are a good starting point for most entrepreneurs. If you feel that you can handle the demands of keeping up with more than that, then go ahead. Just know that an SMM campaign should remain consistent. Create a schedule and stick to it.

If you’re finding it hard to market your products or services through social media, rethink your strategy. Use these suggestions to choose the right social media sites. For additional online marketing techniques, such as a complete lead generation system, click here to learn about my done-for-you system.

Posting Your Blog Content on Facebook

Having a corporate blog is an important digital marketing strategy. It helps with SEO, gives your customers and clients important information, helps educate new customers and clients, and is a great platform to talk about what you do and how you do it.

Undoubtedly you spend a fair amount of time curating the content for your blog. You come up with ideas, write the content, optimize it for your website, and more. After it’s written, you want to make sure that people actually read it.

One of the best ways to get your blog content out there is to post it on your social media channels. Facebook is an especially powerful tool for posting your blog content and having people read and share it.

There are a few tactics that you can use to your advantage when you post your blog content on Facebook. Here are the ones that work the best:

Share your blog on Facebook

 First thing is first, you should share your blog on your corporate Facebook account fairly soon after publishing it on your website. This ensures that the content is timely and lets people know that you published a new blog.

As an added bonus, sharing your blog on Facebook is totally free and it has the potential to spread far and wide. Encourage people to share it. Share it with your friends and business associates. The more eyes that see your blog post on Facebook, the better.

Boost the blog post on Facebook

Using Facebook’s boosting options is a great way to get your blog content to the right people. When you boost a post, you choose who it goes to and can see how many people it can reach with a certain budget.

You can choose to pay per click, per 1000 impressions, or per engagement. This allows you to customize your boosted blog post to garner the action you want from your readers. Boosted posts can not only help ensure that your current customers and clients see your new blog content, they can also help new people see your blog and learn about what you do.

Use great headlines

When you post a blog on Facebook, the headline is one of the first things people see. In fact, almost 80% of people never even make it past the headline. Because of this, you want a powerful headline that encourages people to click into and read the whole blog post.

Keep the headlines short and to the point. Tell readers exactly what they should expect to get out of the blog. If there are any important or eye-catching numbers or facts, those can be great to incorporate into the headline.

Imaging matters

When you publish a blog post on Facebook, it is important to add an eye-catching image to make the link stand out in the newsfeed. Stock images are okay, but images that you take or create are better.

Whatever you choose to use, make sure all the images are high-contrast and colorful. That helps them pop in the hectic and crowded space of someone’s Facebook newsfeed.

Write top-notch copy

While there are some tricks and tactics that can help your blog get attention on Facebook, nothing can beat solid copy. You can have the best headline and imaging and people still may not click on your blog post due to weak or uninspiring Facebook ad or post copy.

Those 140 or so characters that you write to describe the blog post in the Facebook post or Facebook ad are vitally important to getting people to read your blog. Make the copy stand out.

Use testimonials, ask questions, give a solution to common problems, use a clear call to action, appeal to people’s emotions. You need to capture people’s attention with your copy to get them to read your blog.

Facebook can be a powerful tool in promoting your blog content if you want to learn more about how to make it work for you, check out my done-for-you system.

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New Facebook Pixel Update: What You Need To Know!

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Getting Profit from Facebook Ads

Facebook is a powerful tool for digital marketers. From communicating to customers and getting their feedback to getting more fans and spreading the word about your business, Facebook has changed the digital marketing landscape.

Facebook advertising has been a large player in that change. Once the social media platform started to charge brands to communicate with their customers and new customers, the potential for gains and losses got much more serious.

One thing that digital marketers sometimes forget about Facebook advertising is that you can drive real profit with them. Facebook has taken the time to create different types of ads that can drive profit as well as social engagement. Here’s how to make your Facebook ads profitable.

Don’t underestimate lead ads

A few years ago, Facebook introduced lead ads. These ads allowed advertisers to gather contact information for their customers and new customers to boost their email marketing campaigns. Facebook’s lead ads are different than any of their other ads in that people fill out their contact information without leaving the app.

In some cases, the contact information is auto-filled for the customer and all they have to do is click that they confirm that they want to receive emails and hit submit. This removes one of the biggest Facebook ad hurdles: click through.

After you have collected your leads, you can download them in a CSV file or integrate it directly with your email marketing platform. Facebook supports a number of these platforms, so putting the leads to work is easier than ever.

Facebook lead ads work to drive profit in a twofold way. First of all, they get your company name out there which means brand awareness. Secondly, they give you leads. Leads are invaluable to digital marketers and allow you to re-market effectively and efficiently.

Use the Facebook Pixel

If you don’t already know about it, Facebook’s pixel has changed the Facebook advertising game. The Pixel is a little piece of code that you put in the code of your website to track that behavior and clicks of a customer.

The Pixel can be set to trigger for a number of things such as view page, add to cart, purchase, add payment information, and more. These triggers can help you more effectively use Facebook to advertise to your customers.

For example, the Pixel allows you to go into Facebook and create custom audiences. Say you have been noticing a lot of people abandoning cart recently. If you have the Pixel on your website with an add to cart trigger and a purchase trigger, you can create an audience of all the people who added something to their cart but didn’t purchase.

This creates an instant re-marketing campaign. Now you can create a Facebook ad with a “Hey, it looks like you forgot something in your cart! Buy it now!” message and get those people to convert.

Use mobile ads

When it comes to Facebook, you have to embrace that most people use their phone to browse it. Mobile ads are the way to connect with these mobile users and they actually convert pretty well as far as Facebook ads go.

Mobile ads are incredibly effective when you are trying to accumulate Facebook pages likes to grow your network and application download campaigns. Both of these can be conversion and profit drivers for your business.

As your Facebook page accumulates likes, more and more people see your content and are more likely to drive profit. If you have an app and use a mobile ad to get people to download it, you open a whole new world of re-marketing and app activity.

Use mobile ads to your advantage and they can pay off in dividends.

If you are looking for more ways to drive profit through Facebook advertising, check out my done-for-you system today.

Facebook Posts: There is No Ideal Time

When Facebook started to be a tool for digital marketers, there was a whole slew of data that came out about ideal posting times. Each digital marketing consulting company had a different time of day and day of the week that they designated the “ideal posting time.”

These were supposed to be the times when your Facebook posts would be seen by the most people and when the most people would engage with your content. The concept of hacking Facebook to make it work best for marketers was alluring and most digital marketers fell into the trap of “ideal posting.”

It didn’t take long for Facebook to figure out that people were trying to figure out their algorithm. Truth is, there is no ideal time to post on Facebook. At least, there is no universal best time to post on Facebook.

You have to figure out when is the best time for your brand to post on Facebook. Hacking the Facebook algorithm changes from brand to brand and there are a few ways you can do that. Here is how to figure out the best time for your company to post on Facebook.

Lean into the data

More specifically, lean into your data. If you haven’t had a chance to dive into Facebook Insights yet, you should make a point to do that soon. Facebook spent a lot of time developing tools for digital marketers to make Facebook’s data work for them.

Facebook Insights give you access to a lot of information, including the demographics of your audience, how much engagement each of your posts gets, and even the day and time of day your posts perform the best.

While it can be tempting to take Facebook’s data at face value, you should cross reference it with another service. If you are using an outside social media management tool, chances are that platform has its own data. Check that data with the Facebook data and you will know for sure that you have ideal posting times.

Do not be afraid to use the data Facebook gives you to your advantage. They provide it to help you be a better digital marketer, use it.

When it is relevant

While less scientific than data, relevancy is powerful when it comes to optimal Facebook posting. Embrace in the moment posts. If something big happens like a celebrity death, significant world event, or pop culture craze, being the first brand to post about it creatively can be a big deal.

Posting when it’s relevant requires that you are always up to date on what is going on in the world and have a fast moving creative team behind you to get things done. Moving fast and efficiently is of the essence. You want to be the first people to say something.

Stay in your niche when it comes to pop culture posting. You know your audience. If they don’t care that this country star or that giraffe had her baby, don’t post about it. Stay on track with what you know and relevancy postings will work for you.

Content over timing

At the end of the day, businesses win Facebook because their content is great not because they had the best timing. Content is king in the digital marketing landscape. If you want success on Facebook, have great content.

While timing does have a slight impact on the performance of your Facebook content, the content that you are pushing out has the most impact. If you want your Facebook content to perform, put out great content. Then you will start to see the results you want.

Curious about learning more about Facebook timing and content, check out my done-for-you system today!

Facebook Pixel Tutorial : LEARN IT IN 12 MINUTES

This step by step guide to setting up your facebook pixel is to the point and easy to follow.