Video Marketing : The Future Of Video Content Marketing 2017

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Digital Marketing Best Practices Used by Some Of The Famous Business Brands

To dominate the marketplace mastering digital marketing is essential. Get it wrong and you’ll be left by the competition scratching your head as to why. Don’t know what digital marketing principles are a safe bet? All you need to do is look at some of the top business brands in the world. After all, learning by example is one of the best ways of learning. You do not need to re-invent the wheel, but instead, implement the digital marketing best practices and strategies that successful companies are already utilizing on a daily basis.

The Moz Blog has proven that content really is king

One way to gain the trust of a marketplace is to show that you are the industry authority. Not just because you have the best products, although that’s important too, but because you are able to display your expertise. This can be done via a number of ways and one of the simpler ones is high-quality content.

For example, The Moz Blog, an internet marketing blog, provides countless posts to their audience that are of industry leading quality packed with the most up to date and accurate information you can find on internet marketing. So when they release an internet marketing related product do you think the audience is going to hesitate? No, they are going to proceed to the checkout button as fast as possible.

High-quality content adds towards the overall SEO of your website, which draws in the crowds from search engines. Google algorithm changes have placed an importance on content that is the best out there, so it’s a no-brainer that you don’t sacrifice on the quality. Furthermore, great content informs your audience so that they are more educated on what problems your products can solve. It’s an indirect form of marketing that is not going to go out of fashion anytime soon.

From an SEO standpoint, incoming links are very important, they need to have relevant anchor text and be from related authoritative websites. The only natural way to get those links is to create high-quality content. Websites will then naturally want to share your content with their community if they feel it adds value.

Video marketing genius by Blendtec

The “Will it blend?” series on YouTube back in 2006 is as good an example as any of how any product, even a blender, can have an entertaining video marketing campaign behind it. The people who created the blender are engineers that do not know the first thing about marketing. Fortunately, they had the sense to hire a marketer who came up with the YouTube marketing campaign.

The idea was to entertain people by blending anything they could get their hands on and put in on camera. This included wild objects such as a can of Coca-Cola, an iPhone and a whole lot more. People would watch the videos to see if the item in question would blend and in the processes be exposed to the product itself. Next time they need a blender they remember the one that was featured in the cool video they watched.

This is just one example of what a good quality video marketing camping is all about. If you create viral videos then you could potentially get millions of views in a short amount of time. YouTube is one of the most popular websites online and utilizing it to the full potential is a must for any online business.

YouTube allows a link to be placed in the description – this is how you could convert YouTube casual browsers to potential customers on your own website. Just have an appropriate landing page and you’re good to go.

Include a call to action everywhere

A mistake some brands make is to create content that doesn’t instruct the audience to do anything. Any e-mail, video, blog posts, article or press release that’s created should have some form of call-to-action that pushes the audience in the direction of performing a specific action.

This could be to buy a product, sign up for an e-mail newsletter or download a free e-book. Forbes shows an example of visually what difference a call to action can make. They show an example of an ad by JetBlue where they provide a specific price for a flight and the words “book now” underneath it. On the other hand, they show off an ad by Sotheby’s, where there is a beautifully created picture ad, but there is no call to action. It leaves the end user without a real incentive to click on the ad as they do not know what they will be getting in return.

A call to action can improve the ROI of a digital marketing campaign by such significant amount it really is night and day. Furthermore, try to use language in the call to action that speaks to your particular target market. It’s no secret that targeted ads provide a higher ROI so the same can be said for targeted call to actions.

Landing pages

The point of a landing page is to convert the potential customer into a buyer. A marketer from Essay Geeks explains: “the landing page should be related to the target audience as closely as possible”. Therefore, if the Google Ad was targeting small dental practices in Miami, then the landing page should have content related to that specific group of people.

There are many ways that you can go about creating a successful landing page. A video presentation without much else on the page is one way, or you can create a bland page with an e-mail newsletter form that stands out above the fold. It all depends on what you are trying to get out of the visitor.

Make sure that the landing page is not confusing full of clutter. It should have a single purpose for the most part. A great call to action should convey to the visitor what you want them to do.

Furthermore, you can do A/B split testing to compare one landing page against another. When you have acquired a decent sample size of traffic you can see which is the better performing landing page.

For landing page examples, Hubspot has done a great job of selecting a variety to illustrate the importance. For example, Bills.com has a final landing page that’s so simple it will confuse nobody and gets the job done.

Final Words On Digital Marketing Best Practices

Now that you’re armed with some of the best digital marketing practices you can begin to carve out the online empire in your marketplace. If the top brands in the world are making use of these techniques then you can be confident that they work.

You’ll see the power of these internet marketing techniques when your ROI skyrockets and you’re making big long strides over the competition. So use the tricks by famous businesses and online success will only be a question of time.

Source: https://blog.thesocialms.com/digital-marketing-best-practices-brands/

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How to Create an Emotional Response with Video Marketing

How to Create an Emotional Response with Video Marketing 

Video content is an important part of internet marketing strategies. They help keep visitors engaged. It’s been found that consumers are more likely to retain information obtained from a video than information that they read.

When creating video content, being able to create an emotional response helps your content connect with viewers. They become more interested in your content and they’re more likely to move onto the next step in your marketing approach.

Here’re some of the most effective emotional triggers for video content marketing.

Using Fear in Video Content

Fear is one of the biggest motivators. You can see this in action in commercials and video content for insurance companies, law firms, and other service-based businesses. The idea of using fear is to give viewers the idea that they need a particular service or product or else something bad could happen.

Fear is most effective when there is a real danger involved. For example, you wouldn’t use fear when marketing a toy or a video game.

The Power of Guilt

Guilt is closely associated to fear. Though, it’s used in a different manner. You can often see guilt at play in content for non-profit organizations. As an example, you can watch almost any video for animal shelters, feeding the poor, and other aid organizations, and see examples of guilt being used to illicit a response.

Instant Gratification for Immediate Action

Instant gratification can be used to create a sense of urgency. This compels viewers to take immediate action. This may help with impulse decisions. Using trigger phrase such as “act now” or “limited time only” can increase conversion rates for sales, deals, and special promotions.

Create a Sense of Belonging

Another commonly used emotional trigger is creating a sense of belonging. Most people don’t like to be alone. Letting consumers know that they’ll be part of a family encourages them to take action. This type of emotional trigger is often used for service-based products.

Creating a sense of belonging can also be beneficial for helping to build a community. If you’re looking to get people to join your community, let potential members know that by joining your community they will be part of a family.

Competition and Leadership in Video Content

Some people like to be the first to try something. This can give people a sense of importance, leadership, and can be used to appeal to their competitive nature. Performance products are often marketed in this manner. As an example, athletic shoes may claim to help you jump higher, run faster, and generally excel at a particular sport.

A Few Suggestions About Choosing an Emotional Trigger

You should be careful when choosing an emotional trigger. By making the wrong choice, you could end up alienating a portion of your target audience. Obviously, you can’t appeal to everyone at the same time. But, you should do your best to avoid upsetting anyone.

Unless you’re going after a specific demographic, you should avoid attempting anything too wild or crazy. You should stick with the triggers that you’d like to see in a video for your content. You want to elicit a specific reaction to encourage viewers to take action.

People are bombarded with commercials and video content every day. In order to cut through all of these messages, your video needs to create an emotional response. This not always easy. But, if you take the time to consider the emotional triggers discussed, you’ll be off to a good start.

Consider the emotional triggers discussed the next time you create video content for your business. Along with emotional triggers for video content, there are many other ways to grab people’s attention. For additional ideas on how to do this, you may benefit by learning more about my done-for-you system.

How to Grow Your YouTube Following

The use of video marketing is becoming increasingly popular for entrepreneurs. The reason is simple. More people are using mobile devices and the videos are easier to view on these devices than reading a lengthy blog post.

Unfortunately, there’s a lot of competition on YouTube. Getting noticed isn’t always easy. But, with a few simple tips, you can begin increasing the number of followers that you’ve got on YouTube.

With more followers, your videos are more likely to get noticed. Here are several steps that you can take right now to begin growing your YouTube following.

Increase the Value of Your Videos

The first step is to increase the value of your videos. People won’t share videos that don’t provide any real value. You can’t just create a video introducing your business and hope to get thousands of views.

Each video needs to have a specific focus. It’s much like writing a quality blog post. In fact, you can recycle your most popular blog content into videos.

Whenever you write a script for a video, always ask yourself if you’d share this video with others. The video needs to offer some benefit to the viewer. You can provide instructions, demonstrations, or tips related to a specific topic.

Remain Consistent with Your Release Schedule

YouTube offers video recommendations based on what you’ve already watched. If you remain consistent with your release schedule, you’re more likely to gain new subscribers.

If a viewer watches one of your videos without following, YouTube may recommend another of your new videos as they’re released. This helps bring viewers back to your channel.

Whether you release one or four new videos each month, you should stick to a schedule. Decide which day of the week you’ll release your videos. Subscribers will know when to check back and your viewer retention rates will increase.

Ask People to Subscribe to Your Channel

Your videos should serve a specific purpose. As with your blog articles, the end of the video should include a call to action. You could tell viewers to follow a link or you can use this call to action to remind viewers to subscribe.

YouTube also provides the option to include an image or graphic to act as a clickable button overlay directly on top of your video. With this clickable button, you can include a link to subscribe to your YouTube channel.

Include a YouTube Widget on Your Website

You should also add a widget or link on your website that connects with your YouTube channel. Increase exposure to your channel by adding these features to your blog or business site.

If you use WordPress, you can find numerous widgets and plugins that allow you to add YouTube videos to your site. You could also add a YouTube subscribe button on your site.

Become a Featured YouTube Channel

You have the option to add “Featured Channels” to your YouTube channel. These are channels that you follow and recommend your followers to follow.

By getting these other channels to recommend you to their followers, you can boost exposure. There are two ways to go about this.

You can either directly ask a channel to add you or you can start following them. There is no guarantee that the other channel will follow you, but it’s still worth the effort.

Interact with People That Comment on Your Videos

You shouldn’t ignore the comments on your videos. Actively respond to these comments. People may leave a comment without following. After responding, they might rethink their decision and start following your channel.

Increasing your YouTube following is one method for improving your online presence. If you’d like to gain access to more internet marketing tips, and a way to generate new sales leads, then click here to learn about my done-for-you system.

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How to Boost Your YouTube Video Views and Conversion Rates

If you’re not already using video marketing to acquire new customers, then you’re missing out. Video drives traffic and provides higher engagement rates.

You can use video to showcase customer testimonials, product details, or demos. It’s a simple way to communicate your message in a format that people enjoy. In fact, internet users on mobile devices tend to prefer video over text.

In order to drive traffic to your site from a video on YouTube or posted to social media, you need to have a clear goal. You need to decide on what you’re trying to accomplish.
After you’ve set your goal and created your video, there are a few steps you can take to boost conversion rates and get more views.

Choose the Right Thumbnail

Perhaps the most important element of your video is the thumbnail. This is the first thing that most people will see when your video appears in a search result. More than anything else, this determines whether someone chooses to click play.

When you upload a video to YouTube, you can choose a thumbnail from a selection of screen grabs. Instead of using these random images, you should take the time to create your own.

Make sure that the thumbnail is a clear image. Place the title or a relevant keyword over the image, so that anyone that sees the thumbnail immediately knows what your video is about.

Use a Consistent Brand Image

It always helps to establish a brand image, when you’re trying to make money online. Even if you’re selling affiliate products, having an identifiable brand helps you attract more leads.

In keeping with this concept, you should use a consistent brand image across your website, social media profiles, and the use of video.

For example, if you use specific colors on your website and social media profile, then incorporate these same colors in your video. You can insert title cards between scenes or on-screen messages using a theme that matches your brand.

Pay Attention to the Video Length

Viewer engagement peaks at 2-minutes and then starts to drop. So, you’ll want to keep most of your videos to 2-minutes or less. Generally, the only time that you want to create longer videos is when you have more information to provide.

For promotional videos and testimonials, shorter is better. Use these short videos to enhance your landing pages. Instead of just showing quotes from customers, show their video testimonial. Showcase the features of the product or service that you’re selling.

Include a Clear Call to Action

The final step in boosting conversions from videos is to include a call to action. You need a call to action to let people know what to do next. Though, most people make the mistake of placing the call to action at the end of the video.

You should actually place a call to action toward the middle of your video. The CTA could appear as an on-screen annotation or an embedded text overlay. Then, include another call to action at the end.

Make sure that your CTA is clear and direct. Remember that it needs to describe an action, such as “call me, book an appointment, click this link, complete this form, order today, or visit this page.”

Increasing video conversions begins with the thumbnail. This grabs attention. Then, you need to think about branding, video length, and your call to action. In addition to these steps, don’t forget to include the appropriate metadata, such as an attention-grabbing title and an informative description.

Along with these suggestions, if you want to get more marketing tips and a way to generate your own conversion-ready marketing prospects, then click here to learn about my done-for-you system.