How Content Generates Leads and Sales at Every Step of the Funnel: Perfe...

Each step of your funnel has an important role in converting visitors into leads and customers.

How to convert YouTube Viewers into Leads (quick tutorial)

Generate leads when viewers watch your videos.. check out how here in this video.

Getting Profit from Facebook Ads

Facebook is a powerful tool for digital marketers. From communicating to customers and getting their feedback to getting more fans and spreading the word about your business, Facebook has changed the digital marketing landscape.

Facebook advertising has been a large player in that change. Once the social media platform started to charge brands to communicate with their customers and new customers, the potential for gains and losses got much more serious.

One thing that digital marketers sometimes forget about Facebook advertising is that you can drive real profit with them. Facebook has taken the time to create different types of ads that can drive profit as well as social engagement. Here’s how to make your Facebook ads profitable.

Don’t underestimate lead ads

A few years ago, Facebook introduced lead ads. These ads allowed advertisers to gather contact information for their customers and new customers to boost their email marketing campaigns. Facebook’s lead ads are different than any of their other ads in that people fill out their contact information without leaving the app.

In some cases, the contact information is auto-filled for the customer and all they have to do is click that they confirm that they want to receive emails and hit submit. This removes one of the biggest Facebook ad hurdles: click through.

After you have collected your leads, you can download them in a CSV file or integrate it directly with your email marketing platform. Facebook supports a number of these platforms, so putting the leads to work is easier than ever.

Facebook lead ads work to drive profit in a twofold way. First of all, they get your company name out there which means brand awareness. Secondly, they give you leads. Leads are invaluable to digital marketers and allow you to re-market effectively and efficiently.

Use the Facebook Pixel

If you don’t already know about it, Facebook’s pixel has changed the Facebook advertising game. The Pixel is a little piece of code that you put in the code of your website to track that behavior and clicks of a customer.

The Pixel can be set to trigger for a number of things such as view page, add to cart, purchase, add payment information, and more. These triggers can help you more effectively use Facebook to advertise to your customers.

For example, the Pixel allows you to go into Facebook and create custom audiences. Say you have been noticing a lot of people abandoning cart recently. If you have the Pixel on your website with an add to cart trigger and a purchase trigger, you can create an audience of all the people who added something to their cart but didn’t purchase.

This creates an instant re-marketing campaign. Now you can create a Facebook ad with a “Hey, it looks like you forgot something in your cart! Buy it now!” message and get those people to convert.

Use mobile ads

When it comes to Facebook, you have to embrace that most people use their phone to browse it. Mobile ads are the way to connect with these mobile users and they actually convert pretty well as far as Facebook ads go.

Mobile ads are incredibly effective when you are trying to accumulate Facebook pages likes to grow your network and application download campaigns. Both of these can be conversion and profit drivers for your business.

As your Facebook page accumulates likes, more and more people see your content and are more likely to drive profit. If you have an app and use a mobile ad to get people to download it, you open a whole new world of re-marketing and app activity.

Use mobile ads to your advantage and they can pay off in dividends.

If you are looking for more ways to drive profit through Facebook advertising, check out my done-for-you system today.

Creative Lead Generation

Lead generation is a vitally important part of a digital marketing strategy. If you don’t have leads, people don’t get your emails. Emails generate sales, foster public relations, and give you a place to talk to your customer. Having leads for those emails is a must.

Getting new leads can sometimes be difficult. More and more people are choosing to not opt into emails and this can leave your lead list flat and your email delivery stagnant.

People are more apt to share their emails with you if they feel like they are getting something of genuine value by sharing them. Here are a few creative ways to capture leads that convert.

Use success stories

Odds are that you have at least a few success stories from thought leaders in your industry. Reach out to them and interview them. Turn that interview into a webinar, podcast, or articles.

A conversation with a thought leader about how they became successful is a compelling and valuable piece of content. When you share this content, lead lock it. People who really want to see the content will be more than happy to give you their email in exchange for advice from a thought leader.

Make “Help” videos

Making help videos is another great way to capture leads. If there is a problem that you see a large number of people who use your service having, such as “how do I create a Facebook page” or something of the like, make a video solving the problem.

Not only do these videos provide useful information for your clients, they can also help you gather new customers and clients by helping them solve their problem.

For the best payoff from help videos, create an education center page on your website with a few videos. Have people provide their email address to sign-up and use the free education center. This gives you valuable leads that can turn into new customers.

Embrace the quiz trend

Quizzes are big right now. They are all over social media and have started to creep into display ads and email inboxes. Use the quiz trend to your advantage.

Quizzes, especially when they are created well, are a great lead generation driver. People love learning what kind of flower they are or which celebrity they act like the most. Usually, the more outlandish the quiz, the better.

Quizzes are also great to push out on social media for some new engagement and boosted traffic and likes on your company’s page. Use the power of the quiz for all it’s worth and it will deliver a host of great results.

Give insight into what’s working for you

Have something you are doing that is working really well for you? Talk about it! Host a webinar about it or write a blog or whitepaper. People want to know what works for others and they are more than willing to exchange their email for that information.

Be an information provider and people will start to look to you as an authority. Consider using the pieces as a lead generation ad on Facebook and test the response.

Host a giveaway

Giveaways are one of the easiest and frankly the best ways to gather leads. When you create a great giveaway, people will happily give you their email address for a chance to win.

Giveaways do require some careful consideration when you are using them for lead generation though. You have to be prepared that some people who enter the giveaway may have little to no interest in your company and won’t be good leads.

That being said, giveaways are still a great lead generation tool and can give you a ton of leads in a short amount of time. This is especially true if you use social media to promote the giveaway.

Want to learn more about getting great leads? Check out my done-for-you system today!

Proceed with Caution – When Your Online Marketing Can Get You in Trouble

Online marketing is a great way to make money in your spare time. Using the existing structure that the Internet provides is the new Gold Rush for many people.

But you have to be careful. Although the Internet is still largely unregulated – that is changing –there are still ways you can get in hot water.

For example, if enough people mark your unsolicited emails as spam, you will eventually get banned on some of the biggest email providers … such as Yahoo and Gmail. If that happens, you are going to have to shut down your website and start over with a new one.

That’s not going to put you out of business, but it is a pain in the butt and will delay your efforts to get your business up and running. Plus there will be the additional expense of buying new domains, setting up new pages, re-establishing your autoresponder, not to mention the opportunity costs associated with being offline.

Laws Regulating Internet Commerce

Another thing to consider is that if you send emails to people who haven’t invited you to do so, you could be breaking the law.

There’s a law called the CAN-SPAM Act … it stands for Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 … that regulates commercial emails. This is the law that gives people the right to unsubscribe to any emails they don’t want.

So if somebody asks you to take them off your list, you not only want to do that because it’s good business, but because you may be subject to fines if you don’t do it. And the fines are per email violation, so they can add up fast.

This law also explains the requirements for what you can put in the subject line of your email, the “to” line and the “from” line, and other elements of email.

So buying leads may seem like a quick way to build your list, but in reality it can be expensive, leads to lower conversion rates, can be harmful to your reputation, and can even subject you to being banned or paying fines.

Be Careful Buying Leads

On many of the autoresponder programs, when you try to plug in the leads that you have purchased, you are going to discover that you can’t easily plug them in. So you may have to enter them manually, which is time-consuming and … given the low conversion rate … probably not worth the effort.

There are some email companies, however, that do let you import leads that you have purchased. These include MailChimp and Imnicamail. Both require you to have the relevant opt-in data, however.

When you import leads using these services and others like them, you have to make sure that the people have given the person you bought the leads permission to sell or give them to third parties.

In other words, you have to be able to prove that the leads have opted in to receive third party information. So that means in addition to the email address you also need to have the opt-in date, the website it was opted-in from, and so on.

Companies that sell leads legitimately are going to be able to provide you with all this information. Those that are less reliable are not.

So if the leads you buy are accompanied by this critical information, that’s one indicator that you are getting high-value, legitimate sales leads for your money.

Being careful and working within the law is important for any business, whether it’s online or in the real world. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Caveat Emptor – Watch Out for Internet Scammers When Buying Leads for Your Business

When you buy email lists, many of the less reputable sellers are getting the addresses they sell you buy scraping them off old lists, picking them off web sites, and collecting contact lists from conferences.

And some list sellers create their own squeeze pages and collect opt-ins, then turn around and sell them to other marketers.

The problem is that the people who opted-in did so for that company, not for yours. So when you contact them, they don’t know who you are and are more likely to mark you as a spammer.

Another problem is the way these lists are put together … hodge-podge, if you will … many of the addresses you receive are going to be misspelled, abandoned or even phony.

This is actually really common, so the legitimate companies that sell lists will usually give you a refund for these types of addresses up front. That’s another indicator that you are buying from somebody legit.

So when your autoresponder sends out your emails to these addresses, they are going to be kicked back. This is also a red flag to email providers like Gmail and Hotmail and it could cause them to block all future emails from you.

So once again you could find yourself having to start over again.

Know Your Intended Audience

Then there’s the ultimate objective of your email campaigns. Sometimes that gets lost in the shuffle.

Remember: The whole reason you are sending emails to prospective customers is to sell them your affiliate products.

When you send emails to people who don’t know who you are, haven’t asked you to contact them, and aren’t expecting to hear from you, how open do you think they are going to be to your sales message?

It’s like taking a shot in the dark. That’s why the conversion rate is so low with purchased lists. And the risks are high.

So you are almost always better off simply building your list the organic way. While buying a list may seem like a shortcut, it’s generally too costly and too high risk.

And it can actually set your sales program back because if you get banned you have to start over anyway.

Put Yourself in Your Customer’s Shoes

How you respond when you get an email from somebody you don’t know?

Odds are, you didn’t even open it, but instead either deleted it right away or sent it to a spam folder. You don’t know what’s in that email. It could be a computer virus that is going to damage your computer.

At the very least, it’s an unsolicited offer that you are probably going to dismiss out of hand anyway.

So if even YOU aren’t going to open emails from people you don’t know, how do you expect other people to react when they get an unsolicited email from you?

A better plan is to get your sales message in front of people by organically growing your list through squeeze pages, sales letters, SEO, social media marketing, blogging and all the other free methods we have discussed so far. Or to use the paid methods, such as PPC and other ads.

Being careful when dealing with people you don’t know is as important in business as it is in the rest of your life. Keep in mind that your customers aren’t familiar with you the first time you meet them, either. So you have to take steps to build their trust.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

3 Tips For Generating Leads

Are you doing everything possible to get your visitors to subscribe?

You created unique content and sent the traffic, but those stubborn visitors of yours still aren't subscribing? Well, here are a couple things you ought to try. They are simple and straight to the point.

1. Insert subscriber boxes in headers, footers, and sidebars of EVERY page.

The more your subscriber box is placed on a page, the better. There are certain spots that the average visitor, of your page, will look. Normally, they will look at your logo, menu, and the login area if you have one. Try placing your subscriber box in these key areas to generate more leads.

2. Outline the box in red

I recently read an article about Facebook advertisement and how to increase the click-through rate of your ads. It said that if you outline your ad in red or any other bright, attention-grabbing color, it would increase the click-through rate of your ad. This tip seemed rhetorical and I thought, "why didn't I think of that?" You are probably thinking the same... Anyways, I added a red outline around my Facebook banner ad, and sure enough, it increased my click-through rates. As you may have predicted, I applied this same concept to my subscriber boxes and it worked! Try it!

3. Send targeted traffic

If you are one of those people that believe in "the more, the merrier" when it comes to sending traffic to your website, then you probably are also seeking ways to increase your conversions. I don't know what you may have heard, but the last thing you want to do is send people, who are not interested in your offer, to your site. Work on sending ONLY those who are passionate about your niche. This will not only increase your conversions, but your "opt in"/ subscriber rate as well giving you more quality leads.

4. *Bonus*

I enjoy providing value to my viewers, so I tend to over deliver. While writing this article for you, I also thought of one more tip. Here it is...

To generate more leads it is important to let your viewers know where to go to subscribe, and also what information they will miss out on if they don't. You can do so by simply referring to it in your posts, as well as, adding a call to action.

To people like you and I, who created the page, it can seem like a given to know where the subscriber box is and what information it has to offer. Remember to take a moment to step into your viewer's shoes. You will be surprised of the things you think of to enhance your business.



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