4 Reasons to Integrate Podcasts into Your Content Marketing Strategy

Podcasts offer a unique marketing opportunity because they don’t offer a commercial break. While there are video podcasts with the chance for visuals, most fully rely on audio. This platform makes any advertisement messages a part of the show.

With the lack of traditional breaks for advertising as you would hear, for instance, on a radio show, podcast advertising requires their advertised messages to be highly relevant to their topics.

By advertising on podcasts, you can ensure that if your listeners are interested in your topic, a related product may fare just as well.

While this form of advertising is relatively new, consider the following reasons when deciding whether podcast advertising could be right for you and your brand.

People can listen on-the-go

Podcasts can be downloaded to any electronic device, which means your audience can listen to your show at their greatest convenience. Due to the relevance of ads to the program, ads become a part of the story and can be enjoyable.

Rather than being bombarded with tacky advertisements that interrupt their podcast, they can listen attentively as these ads are weaved seamlessly into the program.

In a study of over a quarter of a million listeners, 63% went on to purchase something they heard over a podcast.

An opportunity for new, targeted content

Most businesses have their hosts read their advertisement, and then attempt to make the information relevant to the show. Podcast ads need to be crafted, from the beginning, with the listener in mind.

Think about the format of podcasts—they are typically audio. Graphics that you’d typically rely on for a regular advertisement is no longer viable.

Audio podcast advertisements will rely heavily on text copy. Delivery will also be the sole responsibility of the host. Make sure that your podcast host can present your content in a way that you want your audience to receive.

Think about the following when crafting a podcast advertisement:

• How does your product fit in with the theme/topic of the show?
• Why do listeners tune in to this podcast?

A different marketing channel for added exposure

With podcast advertising, there’s no way for listeners to skip the commercials, so they’re most likely to listen through what you have to say. Don’t spend a great deal of time on the ad so that listeners can continue through the podcast without negative emotion toward the speaker.

In addition to podcast advertising, creating a podcast for your business is always an option. Remember to ask your listeners to sign-up and subscribe so they’re altered every time you post a new one.

Study our audience to know what content they’ll find interesting. Conversations and interviews have the highest listening for podcasts, but you can also try:

• Discussion of hot/controversial topics in your niche
• Expert insights
• Research findings and case studies
• Educational shows about processes in your niche
• Up and coming trends in your niche

Do not use your podcast as a platform for a multi-minute commercial. This is not the place to bombard your listeners with a list of your new products and services that you offer.

Not many people have realized the untapped market that is podcast advertising

Podcast listening grew 23% in the past two years and is expected to continue this rise. Podcasts offer interesting audio content in the form of:

• Personal stories
• Professional and educational lessons
• Debates

With podcasts being a new form of media, not too many people are aware of this opportunity. Advertising is inexpensive in comparison to more popular forms such as pay-per-click (PPC).

Podcasts are revolutionizing the media marketing landscape as a new way to deliver messages to a broad range of highly engaged listeners. Experiment with this new way to reach your audience and develop new content for this untested platform.

How To Optimize Score Keeping for Lead Conversion

If you want to be able to gauge how well your business is doing, looking at the results of your marketing efforts is one of the key things that will help you. This will provide you with valuable insights on the true performance of your business and help you keep score. After all, the main purpose of your business, while filling a need, is for profitability, so you need to able to determine if what you’re doing is achieving lucrative results.

In order to really keep track though, you need to decide on what strategies will give you the best oversight and help you measure your success.  You really wouldn’t want to waste your time and efforts in trying to create a demand that really isn’t there, resulting in you pumping money into marketing campaigns that turn out to be a waste. Here are some strategies to consider that will really help you increase your customer base, raise your earning potential and improve your lead conversion rate.

Make Use of Lead Scoring

Lead scoring allows you to track leads to determine whether they’ll be financially viable or not. This quantitative method of tracking allows you to assign a number value to each lead then further categorize them into good leads (poised for sales), leads that need to be nurtured or non-profitable leads. Large volumes alone don’t guarantee conversion, so lead scoring actually helps you to fine tune the quality of your leads, resulting in more revenue from good leads.

Conduct Market Surveys

This might not be a function you choose to carry out yourself. You may enlist the services of a market research company or entity so that they can gather this information on your behalf. The information generated from market research helps you to gauge how much of a need your product or service fills and how prospective clients see your business.

This information will help you to determine if you need to revamp the way your business is perceived by your prospects, so that you can encourage greater traffic. You want to offer a product which appeals to potential clients. Without this appeal, you may just be the owner of a very well structured website with no audience.

Look Into Purchasing Leads

While it would be ideal to just sit back and allow the magic to happen by simply waiting for generated leads come in, you may have to consider purchasing leads if your generated lead rate is low. This is a decision you‘d have to make very carefully, especially now that you’ll be injecting more funds into your marketing strategies. You want to see it pay off and you also want to make sure that these leads are high quality and coming from the demographic you want to target.

You don’t have to approach this blindly just because a lead generation company gives you their word that these leads will convert. You can request information by asking them to show you evidence based results they’ve received from other clients who’ve benefited from these purchased leads. Look at results from businesses related to yours, and who are using similar strategies and approaches, to get a good overview of how your business may stand to benefit from those leads.

While the foregoing strategies are by no means exhaustive, you have to take responsibility for keeping track of how your marketing tools are performing so that your bottom line can be positively affected. A key thing you can do to influence your leads even further is to make use of the expert assistance provided through this done-for-you system link.

Creative Lead Generation

Lead generation is a vitally important part of a digital marketing strategy. If you don’t have leads, people don’t get your emails. Emails generate sales, foster public relations, and give you a place to talk to your customer. Having leads for those emails is a must.

Getting new leads can sometimes be difficult. More and more people are choosing to not opt into emails and this can leave your lead list flat and your email delivery stagnant.

People are more apt to share their emails with you if they feel like they are getting something of genuine value by sharing them. Here are a few creative ways to capture leads that convert.

Use success stories

Odds are that you have at least a few success stories from thought leaders in your industry. Reach out to them and interview them. Turn that interview into a webinar, podcast, or articles.

A conversation with a thought leader about how they became successful is a compelling and valuable piece of content. When you share this content, lead lock it. People who really want to see the content will be more than happy to give you their email in exchange for advice from a thought leader.

Make “Help” videos

Making help videos is another great way to capture leads. If there is a problem that you see a large number of people who use your service having, such as “how do I create a Facebook page” or something of the like, make a video solving the problem.

Not only do these videos provide useful information for your clients, they can also help you gather new customers and clients by helping them solve their problem.

For the best payoff from help videos, create an education center page on your website with a few videos. Have people provide their email address to sign-up and use the free education center. This gives you valuable leads that can turn into new customers.

Embrace the quiz trend

Quizzes are big right now. They are all over social media and have started to creep into display ads and email inboxes. Use the quiz trend to your advantage.

Quizzes, especially when they are created well, are a great lead generation driver. People love learning what kind of flower they are or which celebrity they act like the most. Usually, the more outlandish the quiz, the better.

Quizzes are also great to push out on social media for some new engagement and boosted traffic and likes on your company’s page. Use the power of the quiz for all it’s worth and it will deliver a host of great results.

Give insight into what’s working for you

Have something you are doing that is working really well for you? Talk about it! Host a webinar about it or write a blog or whitepaper. People want to know what works for others and they are more than willing to exchange their email for that information.

Be an information provider and people will start to look to you as an authority. Consider using the pieces as a lead generation ad on Facebook and test the response.

Host a giveaway

Giveaways are one of the easiest and frankly the best ways to gather leads. When you create a great giveaway, people will happily give you their email address for a chance to win.

Giveaways do require some careful consideration when you are using them for lead generation though. You have to be prepared that some people who enter the giveaway may have little to no interest in your company and won’t be good leads.

That being said, giveaways are still a great lead generation tool and can give you a ton of leads in a short amount of time. This is especially true if you use social media to promote the giveaway.

Want to learn more about getting great leads? Check out my done-for-you system today!