Managing Your Marketing Funnel

With the over whelming success of the Digital Marketing Age, you may think that the concept of a marketing funnel is now defunct. And, yes, what used to be a fairly direct route from drawing in leads to converting them into clients has now exploded into a multitude of micro processes.

However, the concept of a Marketing Funnel is still a good way to create a marketing plan that needs multiple levels of engagement to convert leads into clients. Today, in this era of social media and smart phones, we are definitely in a (sometimes) brave new world of marketing plans.  Even when we’re ready to run screaming from our computers after trying to make sense of all the rapid changes that have evolved.

If you use a marketing funnel plan, there are probably some adjustments that could be made to your process that will help you see even better results in lead generation and subsequently converting those leads into paying customers. Here are a few procedures to improve your marketing funnel and provide even more successful results quickly.

Carefully Research and Develop the Stages of Your Buying Process

Outlining the steps of the potential client’s process needs to be very specific. How you define a potential client gives you an idea of what key information can help you continue to perfect your marketing plans.

By converting your definitions to relate to buyer stages, your emphasis focuses on where the buyer is in the process. Using care when forming these definitions can be crucial so that the data you receive is actually what you want to know.

Utilize Coding When Tracking the Lead Process

The information your team gathers as customers progress through your marketing is crucial.  This habit is a valuable resource, allowing you to follow what stage the buyer is in, where the lead originated, and which campaign produced the lead. Using detailed and accurate coding techniques to accomplish the tracking will tell you at the end of a campaign exactly where leads did and didn’t grow.  Additionally, they will inform you what factors successfully lead a buyer through all the stages of the funnel to a positive outcome.

Create a Process to Separate Your Quality Customers from the Rest of the Herd

Although it would be a bad idea to refer to your customers as a herd of cattle, with the wide range that initial lead capturing plans cover, it’s important, as the stragglers weed themselves out, that you are able to start recognizing high-quality clients.

On the flip side of that idea, be aware of clients that may have a negative effect on your business.  These are the ones you will probably prefer not to do business with in the future.

When ranking your potential and actual clients, be sure to include definitions of what the mediocre and trouble clients may be like.  This way you can determine where they came from and decide if you should remove your efforts from those venues to prevent more issues from coming up later.

Run Additional Metrics Reports When You Make Any Changes

Usually, key metric reports can be done only once a month, however, when changes are made you’ll want to get an immediate idea about how effective the changes are. During this time, it’s best to increase the reports to once a week.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Todd Falcone: My #1 Lead Generation Strategy

Todd Falcone talks about his Number 1 strategy for lead generation and attraction marketing in this video. 

Creative Lead Generation

Lead generation is a vitally important part of a digital marketing strategy. If you don’t have leads, people don’t get your emails. Emails generate sales, foster public relations, and give you a place to talk to your customer. Having leads for those emails is a must.

Getting new leads can sometimes be difficult. More and more people are choosing to not opt into emails and this can leave your lead list flat and your email delivery stagnant.

People are more apt to share their emails with you if they feel like they are getting something of genuine value by sharing them. Here are a few creative ways to capture leads that convert.

Use success stories

Odds are that you have at least a few success stories from thought leaders in your industry. Reach out to them and interview them. Turn that interview into a webinar, podcast, or articles.

A conversation with a thought leader about how they became successful is a compelling and valuable piece of content. When you share this content, lead lock it. People who really want to see the content will be more than happy to give you their email in exchange for advice from a thought leader.

Make “Help” videos

Making help videos is another great way to capture leads. If there is a problem that you see a large number of people who use your service having, such as “how do I create a Facebook page” or something of the like, make a video solving the problem.

Not only do these videos provide useful information for your clients, they can also help you gather new customers and clients by helping them solve their problem.

For the best payoff from help videos, create an education center page on your website with a few videos. Have people provide their email address to sign-up and use the free education center. This gives you valuable leads that can turn into new customers.

Embrace the quiz trend

Quizzes are big right now. They are all over social media and have started to creep into display ads and email inboxes. Use the quiz trend to your advantage.

Quizzes, especially when they are created well, are a great lead generation driver. People love learning what kind of flower they are or which celebrity they act like the most. Usually, the more outlandish the quiz, the better.

Quizzes are also great to push out on social media for some new engagement and boosted traffic and likes on your company’s page. Use the power of the quiz for all it’s worth and it will deliver a host of great results.

Give insight into what’s working for you

Have something you are doing that is working really well for you? Talk about it! Host a webinar about it or write a blog or whitepaper. People want to know what works for others and they are more than willing to exchange their email for that information.

Be an information provider and people will start to look to you as an authority. Consider using the pieces as a lead generation ad on Facebook and test the response.

Host a giveaway

Giveaways are one of the easiest and frankly the best ways to gather leads. When you create a great giveaway, people will happily give you their email address for a chance to win.

Giveaways do require some careful consideration when you are using them for lead generation though. You have to be prepared that some people who enter the giveaway may have little to no interest in your company and won’t be good leads.

That being said, giveaways are still a great lead generation tool and can give you a ton of leads in a short amount of time. This is especially true if you use social media to promote the giveaway.

Want to learn more about getting great leads? Check out my done-for-you system today!

How to Create a Lead Magnet to Grow Your Email List

If you’re resting all your marketing ambitions on the hope that first-time visitors will make a purchase, you’re going to have trouble making any money. Only about 1% of visitors are ready to make a purchase during their first visit. On average, you’ll need about 4 or 5 points of contact before getting a sale.

A lead magnet is designed to help you capture the email address of these visitors so that you can direct them back to your sales funnel. They’re designed for the 99% of prospects that leave your site without making a purchase.

So, if you want to gain these email addresses, you should take the time to create an effective lead magnet.

Research Your Competitor’s Lead Magnets

First, you’ll need to look at your competitor’s lead magnets. Look at the offers that they provide. You shouldn’t copy their offers. But, you can use your research to ensure that you’re offering something original and more appealing than what your competition is offering.

This research will give you a better sense of what your potential buyers want. Use this information as you choose your offer. Generally, these offers will fall into one of these categories:

• PDF, eBook, or downloadable guide
• Video tutorial
• Webinars
• Discounts or coupons

The medium that you choose for your offer will depend on your market. PDFs and other readable content are useful when you don’t have a tangible product.

So, if you offer digital goods or services, your customers will expect digital offers. Though, downloadable content can be applied to almost any industry.

When creating your offer, the medium is not nearly as important as the actual content. Whether you film a video tutorial or put together a downloadable guide, you need to choose a topic that your potential buyers are interested in.

Researching the Top Concerns of Your Potential Buyers

Researching the top concerns of your potential buyers will help you choose a topic for your lead magnet. People want solutions. They want valuable information. You’ll provide them with the answers or facts that they need.

There are several ways to learn more about the top concerns of your target demographic. You can search forums and communities. Look at the questions that people ask most frequently on these websites.

You can also look at social media comments. This includes comments on both your own social media accounts and the accounts of your competition. Social media is the preferred method of communication for most consumers.

A little bit of keyword research can also help you find a topic. See what keyword phrases are searched for most frequently. Focus on keyword searches related to questions or concerns.

After you’ve researched the top concerns of your potential buyers, you’ll have a topic to discuss. Make this topic the focus of your free content. Then, this content together in a PDF, video, or webinar.

Create a Killer Title and Sub-title

Once you have an offer, the rest is easy. You just need a great title and sub-title. Be specific and keep your title simple. Address the problem or concern that you promise to solve in your free content.

The sub-title follows up on this promise by telling visitors what they’ll find on this page. Make it obvious to your visitors what they’re about to read.

This same tip applies to the rest of your web page. Keep the content simple and direct. You need to stick to the point. The entire goal of the page is to get visitors to sign up to your email list by offering free content. Make sure that they understand exactly what they’re about to sign up for.

A lead magnet is an invaluable tool used for growing your email list. But, there are more steps that you can take. If you’d like more powerful marketing tips, as well as a way to generate conversion-ready internet marketing prospects every month, click here to learn about my done-for-you system.

Facebook Advertising: For Beginners Made EASY

Great guide to starting out with Facebook advertising. 



If you've not advertised before, now's the best time to start.
Let me know in the comments below how you get on. 

Do You Know How To Start Generating Leads On Twitter?

How do you generate leads with Twitter starting today? Twitter is definitely an amazing social networking platform for engaging users, building relationships and creating a loyal customer base. You can find a lot of extra ways to start lead generation with Twitter.

Here These are simply 7 ways to utilize Twitter to start out lead generation starting today!

Create A Proactive Approach (CTA) Pinned Tweet how-do-you-generate-leads-with-Twitter

Produce a CTA that leads your followers to some website. Your splash page should offer your audience something of value. Give away a totally free guide, cheat sheet, the best way to video, audio download etc.

Use Twitter Prospecting Cards

Twitter lead gen cards would be the most direct approach to boost engagement and collect info and don't cost that much. Should you are not familiar with lead gen cards, they collect someones email address contact information and Twitter info with a single click.

Set Up Automatic Direct Messages

Build direct messages that introduce yourself and direct your new followers in your splash page. I prefer a no cost app tool called Crowdfire. Discover more regarding how to make use of this app and much more by reading my post.

Participate In Conversations With Your Followers Engage with your Twitter followers by sending them direct messages and @ mentions. Stay engaged with their posts by liking and retweeting.

Interact in a chat with your followers

Interact with your new Twitter followers by sending them message into their inbox and Use the @meations to your followers and stay active with them by liking and retweeting their content.

Tweet Multiple Times Per Day

Since a lot of people you follow all have massive people they are following on Twitter the faster your tweets fall off the page.

So it's important for you to post multiple times per day on a regular basis.

When posting your content keep in mind 80/20 rule. 80% value-driven content and 20% business related tweets. generate-leads-with-Twitter Don't get all spammy with you business related tweets.

Make sure you post 80% value-driven content that will help other people as well motivation, inspirational quotes. 20% direct business tweets. Just keep in mind that when generating leads on Twitter don't just spam all business related tweet. It will get you blocked as well people will stop following you on Twitter.

A Good Number To Follow Per Day Is 500

A good plan is to follow 500+ people per day. By following new people daily on Twitter who follow you back will generate daily leads.

By following 500 new people per day on Twitter a good number of people will follow you back and in return will generate you leads on a daily basis.

Just remember to follow people in your niche do this by using an app called crowd fire or using Twitter search field.

Build Trust With People

Building trust on Twitter as well on all social media is vital in your marketing success. By following these tips daily will start generating you leads daily, just keep in mind it will take time to build your following and trust with people.

If you found this information useful feel free to share it with other people on your team.

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