6 Tips for Writing a Call to Action That Converts

Content is the foundation that you use for online marketing. While quality content is essential, a well-written blog post or email is less likely to convert if you have a poorly worded call to action.

A call to action needs to grab the reader’s attention. It spurs them to take action. If you’ve noticed that your online marketing content is under-performing, then you should take a look at your call to action.

If you need help creating an effective call to action, then use the following 6 tips. Learn how to write a call to action that converts.

Keep Your Call to Action Short

The very first step to writing an effective call to action is to keep it short. You should try to keep your call to action to less than 150 characters. Essentially, your call to action is an “act now” button or link. It should be short while still conveying a specific message.

For example, instead of simply stating “call today”, you may state “call us today and get a free quote”. Always check the total character count of your call to action. Don’t be afraid to trim a word or two.

Use Actionable Verbs

Use action words to get your reader to complete the desired action. Actionable verbs are words that can actually be performed by a person.

For example, when you include the word “Call” in your call to action, you’re encouraging your reader to call you. Other examples of actionable verbs and phrases include:

• Click
• Download
• Try
• Sign up
• Join
• Start
• Talk
• Reply
• Place your order

Create Urgency in Your Call to Action

In addition to actionable verbs, you should try to create a sense of urgency. You want to create an emotional trigger to give the sense that they need to “act now” in order to take advantage of your offer.

For example, you wouldn’t state “call us anytime to learn more”. Instead, you would state “call us today to learn more”. Here are a few examples of words that you can use to achieve this:

• Now
• Today
• Limited time
• Act now
• Don’t delay
• Last chance

Provide a Value in Your Call to Action

Another solution for boosting your conversion rates is to provide a value in your call to action. Including an offer or special promotion in your call to action lets your readers know that they’re getting a deal.

When writing your call to action, you may mention “call today for a free quote”, “call now to get a 50% discount”, “click here to receive your special gift”. This is a simple way to convert skeptical readers.

Make Sure Visitors Can Read Your Call to Action

Along with the actual words that you use, you need to make sure your call to action is readable. This means avoiding small fonts or intricate designs.

You can use graphics and interesting designs in your copy. But, your call to action needs to be highly visible and readable.

Keep Your Action Simple

Once a reader clicks on your call to action, they shouldn’t have any problem completing the next action. If the action is filling out a form, the form should be simple. If the action is giving you call, they shouldn’t have any problem finding the phone number.

Use these tips to start writing calls to action that actually convert. You should also consider using A/B split testing to test the effectiveness of your calls to action.

For even more online marketing tips, including the ultimate solution for conversion-ready internet marketing prospects, click here to learn more about my done-for-you system.

How to Create a Lead Magnet to Grow Your Email List

If you’re resting all your marketing ambitions on the hope that first-time visitors will make a purchase, you’re going to have trouble making any money. Only about 1% of visitors are ready to make a purchase during their first visit. On average, you’ll need about 4 or 5 points of contact before getting a sale.

A lead magnet is designed to help you capture the email address of these visitors so that you can direct them back to your sales funnel. They’re designed for the 99% of prospects that leave your site without making a purchase.

So, if you want to gain these email addresses, you should take the time to create an effective lead magnet.

Research Your Competitor’s Lead Magnets

First, you’ll need to look at your competitor’s lead magnets. Look at the offers that they provide. You shouldn’t copy their offers. But, you can use your research to ensure that you’re offering something original and more appealing than what your competition is offering.

This research will give you a better sense of what your potential buyers want. Use this information as you choose your offer. Generally, these offers will fall into one of these categories:

• PDF, eBook, or downloadable guide
• Video tutorial
• Webinars
• Discounts or coupons

The medium that you choose for your offer will depend on your market. PDFs and other readable content are useful when you don’t have a tangible product.

So, if you offer digital goods or services, your customers will expect digital offers. Though, downloadable content can be applied to almost any industry.

When creating your offer, the medium is not nearly as important as the actual content. Whether you film a video tutorial or put together a downloadable guide, you need to choose a topic that your potential buyers are interested in.

Researching the Top Concerns of Your Potential Buyers

Researching the top concerns of your potential buyers will help you choose a topic for your lead magnet. People want solutions. They want valuable information. You’ll provide them with the answers or facts that they need.

There are several ways to learn more about the top concerns of your target demographic. You can search forums and communities. Look at the questions that people ask most frequently on these websites.

You can also look at social media comments. This includes comments on both your own social media accounts and the accounts of your competition. Social media is the preferred method of communication for most consumers.

A little bit of keyword research can also help you find a topic. See what keyword phrases are searched for most frequently. Focus on keyword searches related to questions or concerns.

After you’ve researched the top concerns of your potential buyers, you’ll have a topic to discuss. Make this topic the focus of your free content. Then, this content together in a PDF, video, or webinar.

Create a Killer Title and Sub-title

Once you have an offer, the rest is easy. You just need a great title and sub-title. Be specific and keep your title simple. Address the problem or concern that you promise to solve in your free content.

The sub-title follows up on this promise by telling visitors what they’ll find on this page. Make it obvious to your visitors what they’re about to read.

This same tip applies to the rest of your web page. Keep the content simple and direct. You need to stick to the point. The entire goal of the page is to get visitors to sign up to your email list by offering free content. Make sure that they understand exactly what they’re about to sign up for.

A lead magnet is an invaluable tool used for growing your email list. But, there are more steps that you can take. If you’d like more powerful marketing tips, as well as a way to generate conversion-ready internet marketing prospects every month, click here to learn about my done-for-you system.