How to Use “Spammy” Website Tricks Efficiently

Let’s start right off the bat and make it very clear that we are not encouraging you to spam your customers or trap people with clickbait. Those tactics don’t work out well for anyone.

That being said, there are a few “spammy” website tricks that can help boost conversions. With some subtle but effective methods traditional employed by spam sites, you can actually help boost your website traffic, leads, and sales without annoying your customers.

Here’s how to make three traditional spammy tactics work for you and your customers.

Countdown timers

Countdown timers are a great way to push a sense of urgency. If you are running a big sale or have a special offer and put a countdown timer on it, people feel like they have to act or risk losing out. No one wants to lose out.

When a person goes to your website and sees that little timer ticking down, their primitive brain goes into panic mode. Seeing time tick away makes them worry that they are going to lose out on something or that they are going to miss out on something everyone else is getting.

This panic isn’t a conscious response and it can be used to your advantage. Consider putting a countdown timer at the top of your website page when you are having a sale or in the checkout cart to help avoid cart abandoners.

Countdown timers can also be good for autoplay webinars. Delivering a little “webinar starting in 5 minutes” with a countdown timer as a pop-up in the bottom corner of a screen can draw people in. They will see the pop-up and think “Oh! What luck! I came to this page just as they were starting a webinar. Now I have to watch it.”

While countdown timers are great, make sure that you use them sparingly and only where appropriate. If your timers become predictable and expected, they lose their effectiveness. Keep your customers guessing and your countdown timers will work towards your advantage.

Autopilot webinars

Have you ever poked around on a company’s website, landed on a conversion page, and see a little “webinar starting soon” banner with a countdown clock? While it would be nice to believe that you landed on that page at the exact right time for a webinar, this is not usually the case.

Webinars are a great way to drive conversions and get leads; however, they usually don’t convert well when you are doing them live. People may express interest in them and even register for them, but it is more than likely that they will forget about your webinar and never watch it. This is there autopilot webinars came into play.

Autopilot webinars are designed to drive people down the purchase funnel. Someone’s interest in your services or product is highest when they are navigating through your website and registering to get more information.

The idea with autopilot webinars is that you capture those people when their interest is the highest, at the registering for more information stage. Adding an autopilot webinar to the registration confirmation page can make people more likely to actually purchase your product.

Choose a webinar that works well for these first time, exploratory customers. A webinar about the importance of what you do and how it helps others be successful is a great example. Make sure to add a countdown timer here and change the webinar once a quarter. That way you can keep people guessing and capture more customers.

Utilize overlays

Overlays or “Welcome Mats” are a great way to get leads and push people to take action. Essentially, they are a total screen takeover that pops up when people get to a certain page on your website. Usually, they include some kind of messaging like “Want to become an expert? Sign up for our newsletter now!”

Overlays can be a little annoying to customers, but they work. They work really well, especially when it comes to lead generation.

But when it really comes down to it, putting all of these tactics together gets the best results. Create a pop-up overlay with a lead generation box, an autoplay webinar, and a countdown to the webinar and you are in business. Using “spammy” techniques intelligently can give your digital marketing the boost it needs.

Want to learn more about how to make these tools work for you? Check out my done-for-you system today.

How to Create a Lead Magnet to Grow Your Email List

If you’re resting all your marketing ambitions on the hope that first-time visitors will make a purchase, you’re going to have trouble making any money. Only about 1% of visitors are ready to make a purchase during their first visit. On average, you’ll need about 4 or 5 points of contact before getting a sale.

A lead magnet is designed to help you capture the email address of these visitors so that you can direct them back to your sales funnel. They’re designed for the 99% of prospects that leave your site without making a purchase.

So, if you want to gain these email addresses, you should take the time to create an effective lead magnet.

Research Your Competitor’s Lead Magnets

First, you’ll need to look at your competitor’s lead magnets. Look at the offers that they provide. You shouldn’t copy their offers. But, you can use your research to ensure that you’re offering something original and more appealing than what your competition is offering.

This research will give you a better sense of what your potential buyers want. Use this information as you choose your offer. Generally, these offers will fall into one of these categories:

• PDF, eBook, or downloadable guide
• Video tutorial
• Webinars
• Discounts or coupons

The medium that you choose for your offer will depend on your market. PDFs and other readable content are useful when you don’t have a tangible product.

So, if you offer digital goods or services, your customers will expect digital offers. Though, downloadable content can be applied to almost any industry.

When creating your offer, the medium is not nearly as important as the actual content. Whether you film a video tutorial or put together a downloadable guide, you need to choose a topic that your potential buyers are interested in.

Researching the Top Concerns of Your Potential Buyers

Researching the top concerns of your potential buyers will help you choose a topic for your lead magnet. People want solutions. They want valuable information. You’ll provide them with the answers or facts that they need.

There are several ways to learn more about the top concerns of your target demographic. You can search forums and communities. Look at the questions that people ask most frequently on these websites.

You can also look at social media comments. This includes comments on both your own social media accounts and the accounts of your competition. Social media is the preferred method of communication for most consumers.

A little bit of keyword research can also help you find a topic. See what keyword phrases are searched for most frequently. Focus on keyword searches related to questions or concerns.

After you’ve researched the top concerns of your potential buyers, you’ll have a topic to discuss. Make this topic the focus of your free content. Then, this content together in a PDF, video, or webinar.

Create a Killer Title and Sub-title

Once you have an offer, the rest is easy. You just need a great title and sub-title. Be specific and keep your title simple. Address the problem or concern that you promise to solve in your free content.

The sub-title follows up on this promise by telling visitors what they’ll find on this page. Make it obvious to your visitors what they’re about to read.

This same tip applies to the rest of your web page. Keep the content simple and direct. You need to stick to the point. The entire goal of the page is to get visitors to sign up to your email list by offering free content. Make sure that they understand exactly what they’re about to sign up for.

A lead magnet is an invaluable tool used for growing your email list. But, there are more steps that you can take. If you’d like more powerful marketing tips, as well as a way to generate conversion-ready internet marketing prospects every month, click here to learn about my done-for-you system.