5 Easy Tips for Improving the Quality of Your Website

The user experience offered by your website can be the difference between a sale and a bounce. If your website is slow, not optimized for mobile viewing, or difficult to navigate, users are likely to go elsewhere.

If you’re tired of looking at increasing bounce rates, then use the following 5 easy tips for improving the quality of your website.

Boost the Speed of Your Website

The very first step that you should take to improve the quality of your website is to boost the speed of your site. Loading time can play a major role in conversion rates. This is especially true considering the increasing number of people that rely on mobile devices to browse the web.

You can use various online tools to test the exact speed of your site. These tools will often provide a breakdown of the elements on your web page. You can determine which items are taking the longest to load.

Optimize the Images on Your Site

Images are a common cause of long loading times. Make sure that your images are optimized. For example, if your image only displays at a maximum size of 900 pixels, there is no reason to use a 1200-pixel wide image.

Also, if you’re not using a transparent background in your image, you don’t need to use PNG image files. JPG files are smaller. You can use just about any photo editing program to resize your images and save them as JPG files.

Use a Responsive Web Design

The majority of web design templates use responsive coding. This means that the site responds to the type and size of the browser being used. Elements are adjusted. Layouts are altered. You no longer need a separate mobile site.

Make Your Content Readable

As with the speed of your page, if users have any trouble reading your content, they will leave your site. Don’t get carried away using fancy fonts.

Using an interesting font for a header is acceptable, but you should use a standard font for your primary text. Times, Arial, and Helvetica and variations of these three font families are your best bet.

Pay Attention to Your Placement of Ads

If your site receives a lot of traffic, you’ll probably include ads to help generate a little extra income. Including ads from Google AdSense or any other program is normal. But, if these ads are more prominent than your primary content, you take away from the legitimacy of your site.

When placing ads on your site, stick to the basic rule of only including one ad above the fold. You can either place a banner across the top of your page or an ad along your sidebar. But, avoid placing two ads along the top section of your site.

Visitors should instantly be drawn to your primary content. They’re not as interested in the advertisements. Your goal is to get them to complete a purchase or any other action. At the bottom of the list of these actions is clicking on an ad that takes them away from your site.

Use these 5 tips to begin streamlining your website. The user experience that you provide will directly impact your conversion rates. You can have the best content and quality website copy. Unfortunately, if your site is not well-built, users will not be interested in anything you’re offering.

Evaluate your site and begin implementing these suggestions. Along with these tips, if you’d like to learn how to get conversion-ready internet marketing prospects, then click here to learn about my done-for-you system.

How to Use “Spammy” Website Tricks Efficiently

Let’s start right off the bat and make it very clear that we are not encouraging you to spam your customers or trap people with clickbait. Those tactics don’t work out well for anyone.

That being said, there are a few “spammy” website tricks that can help boost conversions. With some subtle but effective methods traditional employed by spam sites, you can actually help boost your website traffic, leads, and sales without annoying your customers.

Here’s how to make three traditional spammy tactics work for you and your customers.

Countdown timers

Countdown timers are a great way to push a sense of urgency. If you are running a big sale or have a special offer and put a countdown timer on it, people feel like they have to act or risk losing out. No one wants to lose out.

When a person goes to your website and sees that little timer ticking down, their primitive brain goes into panic mode. Seeing time tick away makes them worry that they are going to lose out on something or that they are going to miss out on something everyone else is getting.

This panic isn’t a conscious response and it can be used to your advantage. Consider putting a countdown timer at the top of your website page when you are having a sale or in the checkout cart to help avoid cart abandoners.

Countdown timers can also be good for autoplay webinars. Delivering a little “webinar starting in 5 minutes” with a countdown timer as a pop-up in the bottom corner of a screen can draw people in. They will see the pop-up and think “Oh! What luck! I came to this page just as they were starting a webinar. Now I have to watch it.”

While countdown timers are great, make sure that you use them sparingly and only where appropriate. If your timers become predictable and expected, they lose their effectiveness. Keep your customers guessing and your countdown timers will work towards your advantage.

Autopilot webinars

Have you ever poked around on a company’s website, landed on a conversion page, and see a little “webinar starting soon” banner with a countdown clock? While it would be nice to believe that you landed on that page at the exact right time for a webinar, this is not usually the case.

Webinars are a great way to drive conversions and get leads; however, they usually don’t convert well when you are doing them live. People may express interest in them and even register for them, but it is more than likely that they will forget about your webinar and never watch it. This is there autopilot webinars came into play.

Autopilot webinars are designed to drive people down the purchase funnel. Someone’s interest in your services or product is highest when they are navigating through your website and registering to get more information.

The idea with autopilot webinars is that you capture those people when their interest is the highest, at the registering for more information stage. Adding an autopilot webinar to the registration confirmation page can make people more likely to actually purchase your product.

Choose a webinar that works well for these first time, exploratory customers. A webinar about the importance of what you do and how it helps others be successful is a great example. Make sure to add a countdown timer here and change the webinar once a quarter. That way you can keep people guessing and capture more customers.

Utilize overlays

Overlays or “Welcome Mats” are a great way to get leads and push people to take action. Essentially, they are a total screen takeover that pops up when people get to a certain page on your website. Usually, they include some kind of messaging like “Want to become an expert? Sign up for our newsletter now!”

Overlays can be a little annoying to customers, but they work. They work really well, especially when it comes to lead generation.

But when it really comes down to it, putting all of these tactics together gets the best results. Create a pop-up overlay with a lead generation box, an autoplay webinar, and a countdown to the webinar and you are in business. Using “spammy” techniques intelligently can give your digital marketing the boost it needs.

Want to learn more about how to make these tools work for you? Check out my done-for-you system today.