What Should You Include on a Landing Page?

If you want to make money online, you’re going to use landing pages as a part of your targeted marketing campaigns. So, if you’re unhappy with your sales or conversion rates, the first place to look is your landing pages.

The following tips will help you quickly set up effective landing pages that can be used for almost any product or service.

The Basic Structure of a Good Landing Page

A landing page should be setup in a way that has a natural flow. Your visitors should want to get to the bottom of the page. This means placing your content in a specific order to increase conversion rates. Here’s an outline of a typical landing page:

• Headline
• Introduction
• Benefits
• Customer testimonials
• Features and details
• Final call to action

While you can always tailor this structure to meet your needs, this is a good starting point. Start with this structure and then tweak it to suit your needs.

Creating a Killer Headline

One of the most important parts of building a landing page that converts is creating a killer headline. You need something to grab people’s attention. The headline should offer a promise, hint at a solution, or spark interest in a specific topic.

Writing the Introduction

The first paragraph or two should present several problems or issues that your product or service can solve.

For example, if you offer a weight loss supplement, you could discuss the difficulty of sticking to a diet or losing weight. For productivity software, you could talk about how a drop in productivity can lead to a drop in sales.

You are engaging your readers by presenting them with problems. They’re searching for a solution, which you’re about to present.

Listing the Benefits of Your Product or Service

After presenting the problems, you will explain the benefits of your product or service. You’re explaining how your product or service can solve the problems that you discussed. Keep this section short. You don’t need to go into detail. Include a bullet point list of the top 5 or 6 benefits.

Include Customer Testimonials

Customer testimonials, either quotes or video testimonials, show visitors that you have a real product or service that actually works.

If you have just launched your product or service, then you may not have customer testimonials yet. In this case, you could send out a questionnaire to your first customers.

Ask for their feedback and make it clear that their comments may be used for promotional purposes. You can then use this feedback to pull quotes for your customer testimonials.

Discuss Features and Details

You should include the features and details of your product or service towards the end of the page. The reason for this is that you first want to build awareness.

You’re making visitors aware of a problem in the first section. You then build interest by discussing the benefits and by providing customer testimonials. Now, you’re going to explain the solution in a little more detail. List the top features of your product or service.

Including Calls to Action

You finish your landing page with a great call to action. This is your last chance to make a sale, so take your time and write a killer call to action. Along with the final call to action, you could include a call to action at the end of each section.

These calls to action capture visitors at each stage of the discovery process. Some visitors may be ready to make a purchase after reading the benefits, while others may wait until the end of the page.

Including calls to action at each stage helps you gain customers that don’t feel like scrolling through the entire

Digital Marketing Best Practices Used by Some Of The Famous Business Brands

To dominate the marketplace mastering digital marketing is essential. Get it wrong and you’ll be left by the competition scratching your head as to why. Don’t know what digital marketing principles are a safe bet? All you need to do is look at some of the top business brands in the world. After all, learning by example is one of the best ways of learning. You do not need to re-invent the wheel, but instead, implement the digital marketing best practices and strategies that successful companies are already utilizing on a daily basis.

The Moz Blog has proven that content really is king

One way to gain the trust of a marketplace is to show that you are the industry authority. Not just because you have the best products, although that’s important too, but because you are able to display your expertise. This can be done via a number of ways and one of the simpler ones is high-quality content.

For example, The Moz Blog, an internet marketing blog, provides countless posts to their audience that are of industry leading quality packed with the most up to date and accurate information you can find on internet marketing. So when they release an internet marketing related product do you think the audience is going to hesitate? No, they are going to proceed to the checkout button as fast as possible.

High-quality content adds towards the overall SEO of your website, which draws in the crowds from search engines. Google algorithm changes have placed an importance on content that is the best out there, so it’s a no-brainer that you don’t sacrifice on the quality. Furthermore, great content informs your audience so that they are more educated on what problems your products can solve. It’s an indirect form of marketing that is not going to go out of fashion anytime soon.

From an SEO standpoint, incoming links are very important, they need to have relevant anchor text and be from related authoritative websites. The only natural way to get those links is to create high-quality content. Websites will then naturally want to share your content with their community if they feel it adds value.

Video marketing genius by Blendtec

The “Will it blend?” series on YouTube back in 2006 is as good an example as any of how any product, even a blender, can have an entertaining video marketing campaign behind it. The people who created the blender are engineers that do not know the first thing about marketing. Fortunately, they had the sense to hire a marketer who came up with the YouTube marketing campaign.

The idea was to entertain people by blending anything they could get their hands on and put in on camera. This included wild objects such as a can of Coca-Cola, an iPhone and a whole lot more. People would watch the videos to see if the item in question would blend and in the processes be exposed to the product itself. Next time they need a blender they remember the one that was featured in the cool video they watched.

This is just one example of what a good quality video marketing camping is all about. If you create viral videos then you could potentially get millions of views in a short amount of time. YouTube is one of the most popular websites online and utilizing it to the full potential is a must for any online business.

YouTube allows a link to be placed in the description – this is how you could convert YouTube casual browsers to potential customers on your own website. Just have an appropriate landing page and you’re good to go.

Include a call to action everywhere

A mistake some brands make is to create content that doesn’t instruct the audience to do anything. Any e-mail, video, blog posts, article or press release that’s created should have some form of call-to-action that pushes the audience in the direction of performing a specific action.

This could be to buy a product, sign up for an e-mail newsletter or download a free e-book. Forbes shows an example of visually what difference a call to action can make. They show an example of an ad by JetBlue where they provide a specific price for a flight and the words “book now” underneath it. On the other hand, they show off an ad by Sotheby’s, where there is a beautifully created picture ad, but there is no call to action. It leaves the end user without a real incentive to click on the ad as they do not know what they will be getting in return.

A call to action can improve the ROI of a digital marketing campaign by such significant amount it really is night and day. Furthermore, try to use language in the call to action that speaks to your particular target market. It’s no secret that targeted ads provide a higher ROI so the same can be said for targeted call to actions.

Landing pages

The point of a landing page is to convert the potential customer into a buyer. A marketer from Essay Geeks explains: “the landing page should be related to the target audience as closely as possible”. Therefore, if the Google Ad was targeting small dental practices in Miami, then the landing page should have content related to that specific group of people.

There are many ways that you can go about creating a successful landing page. A video presentation without much else on the page is one way, or you can create a bland page with an e-mail newsletter form that stands out above the fold. It all depends on what you are trying to get out of the visitor.

Make sure that the landing page is not confusing full of clutter. It should have a single purpose for the most part. A great call to action should convey to the visitor what you want them to do.

Furthermore, you can do A/B split testing to compare one landing page against another. When you have acquired a decent sample size of traffic you can see which is the better performing landing page.

For landing page examples, Hubspot has done a great job of selecting a variety to illustrate the importance. For example, Bills.com has a final landing page that’s so simple it will confuse nobody and gets the job done.

Final Words On Digital Marketing Best Practices

Now that you’re armed with some of the best digital marketing practices you can begin to carve out the online empire in your marketplace. If the top brands in the world are making use of these techniques then you can be confident that they work.

You’ll see the power of these internet marketing techniques when your ROI skyrockets and you’re making big long strides over the competition. So use the tricks by famous businesses and online success will only be a question of time.

Source: https://blog.thesocialms.com/digital-marketing-best-practices-brands/

6 Ways to Increase Landing Page Conversion Rates

So, you’ve got your landing page all setup. But, you’re not getting the conversions you’d like. To put it simply, if your site is not converting, then you’re not going to get enough sales.

Fortunately, there are several steps that you can take right now to increase the effectiveness of your landing pages. If you want to boost sales, use the following 6 tips to increase conversion rates.

Remain Consistent with Your Details

When promoting a product or service, it’s common to include various statistics or to provide a list of features. Just make sure that your content is consistent.

For example, if you claim at the top of your page that your software has helped thousands of people and then you mentioned that you’ve helped hundreds, people may notice the inconsistency. They don’t care which number is correct. They’ll simply leave your site.

Keep Your Content Relevant to Your Ad

Along with remaining consistent, you need to keep your content relevant to your ad. Whatever you promise in your PPC ads should also be discussed on your landing page.

Users are clicking on your ads for a reason. Make sure that you match the content of your landing page copy to the content of your advertisements.

This step can actually help lower your cost-per-click for PPC ads. With Google AdWords, the cost-per-click is partially based on the overall quality and relevance of your landing page.

You Should Only Have One Call to Action

Your landing page only serves one purpose. You should never try to promote multiple products, services, or offers on a single landing page. Focus on a single action.

If you have multiple calls to action, they should be for the same action. Otherwise, you should create a new landing page for the other actions you visitors to complete.

Create a Sense of Urgency on Your Landing Page

Creating a sense of urgency is a great way to increase conversion rates. If a visitor feels that they may miss out on an opportunity if they don’t act now, they’re more likely to complete the desired action.

You can create urgency in your titles, headers, and your call to action. Reminding visitors to act now or that your offer is available for a limited time only will help create this sense of urgency.

Include Customer Testimonials on Your Landing Page

Include a section on your landing page where you provide customer testimonials. There’s a reason that you often see testimonials on landing pages. It’s because they work.

You can pull testimonials from social media comments or send out a survey to your existing customers. Send out a mass email to your subscriber list asking for their input.

Create the Ultimate Headline for Your Landing Page

The final tip is to create the perfect headline. This is what really grabs a reader’s attention. The headline is the first thing that a visitor reads. Your headline should be direct and easy to understand.

Write several different headlines and compare the differences. Which one speaks out to you? Create multiple headlines and choose the one that works best.

Increasing your conversion rates isn’t overly complicated. There are many different steps that you can take to boost sales.

Along with these suggestions, you should also consider using A/B split testing. This lets you compare different headlines, calls to action, and layouts. Compare different versions of the same landing page to see what works best.

Start using these tips now to see an increase in your conversion rates. For additional help, find out how to get conversion-ready prospects. Click here to learn about my done-for-you system.

Using A/B Split Testing to Increase Conversion Rates on Landing Pages

If you’ve ever used an email marketing campaign to promote your business, then you’ve probably used A/B split testing. It’s a common method for testing the effectiveness of different calls to action, headlines, subject lines, and other variables.

You can use these same methods to test your landing pages. If you feel that your landing pages are not converting, then use A/B split testing to determine the what needs fixing. Get started with these easy to follow steps for A/B split testing to boost the conversion rates of your landing pages.

Decide What Variable You Want to Test

The very first step is deciding which variable you want to test. Only test one variable at a time, such as a call to action or your primary header. If you make more than one change, it’s hard to analyze the results of your split testing. Only choose one variable to change and only run one test a time.

After choosing a variable, create two separate versions of your landing page. Make a note of the date that you made the changes so that you’ll be able to analyze the results at a later date.

Link to the Two Versions of Your Landing Page

Whichever marketing channels you’re using to direct traffic to your landing page, create two separate versions linking to both versions of your landing page. For example, if you’re using PPC advertising, create two separate ads. The ads should be identical other than the URL of the landing page.

If you’re using email marketing, then send out two separate emails, linking to the two different versions of your landing page. As with the PPC ads, the emails should be identical other than the link in your call to action.

Analyze the Results of Your Test

The amount of time that you should wait before analyzing the results of your test will depend on how much traffic your website receives. If you receive hundreds of visitors per day, then you can analyze your results after several days. Though, if you get less traffic, you may have to wait for one week or longer.

In order to analyze the results, you’ll need some form of analytics software, such as Google Analytics. Look at the statistics for your two landing pages. Don’t pay attention to the total visits. You should only look at percentages.

Focus on the conversion rates for the two pages and the bounce rate. Determine which version of the landing page had a higher conversion rate. Consider the differences between your two pages. Whichever page performed better, implement the changes to the other page. You can now perform your next test.

Continue Performing Tests to Tweak Your Landing Pages

After you complete your first test, you can continue performing A/B split testing to tweak your landing pages. You can perform as many tests you’d like, learning from the experience and discovering what works best.

Once you have perfected your header and call to action, you could consider testing the structure of your text or the content on your page. You can also test the images that you use, the color scheme of the landing pages, and any other variables that can impact the performance of your landing pages.

A/B split testing isn’t complicated. You just need to remember to focus on one variable at a time. Wait for the results and make changes based on the outcome. Use what you learn to increase your conversion rates and make your landing pages more effective.

You can begin using these methods now or if you’d prefer additional internet marketing solutions, then click on the following link to learn more about my done-for-you system.