Write Attention Grabbing Headlines With These 5 Super Simple Tips

An attention grabbing headline can be useful for improving your email marketing, increasing conversion on your website, and for any other form of content marketing that includes its own header or title. This is the first indication that a reader has as to what to expect from your content.

You don’t need to be a professional writer in order to create great copy for websites, landing pages, blog posts, and emails. But, you should start with a killer headline. Here are some extremely easy to follow tips for writing effective headlines.

Write a Summary of Your Content

The first step is to summarize the main point of your content in a single sentence. Don’t worry about how it sounds. Keep it simple. Just write a sentence. You’ll edit it to improve the flair of the headline.

For example, this article is about writing headlines. So, the main point is “how to write headlines that will grab people’s attention”. But, this is not quite effective. It still needs some polish.

Use Numbers in Your Headlines

People like numbers. This applies to almost any headline. Whether you’re writing headlines for emails, blog posts, or any other marketing campaign – numbers are effective.

If you are listing steps, providing tips, or offering any other content that could be put into a list, then consider giving your headline a number. Take your original sentence and see if you can add a number to your headline.

Include Exciting Adjectives

Next, try to include an exciting adjective in your headline. These words help inspire action and grab attention. Here are a few examples for your consideration:

• Essential
• Excellent
• Effective
• Fantastic
• Important
• Mind blowing
• Valuable
• Ultimate
• Simple

Keep Your Headline Short

You should also keep your headline short. If you’re writing a headline for a blog post or web page, your headline will also work as your title. Google recommends a maximum of 70 characters. Along with the character count, you should pay attention to the number of words.

In most studies, headlines with between 10 and 12 words tend to perform best. You could go as low as 8 and as high as 14. But, these may not be as effective.

Try to Include Your Focus Keyword

Even if you don’t pay close attention to keyword density, you should try to include a focus keyword. Use Google AdWords Keyword Planner Tool to find a relevant keyword that has decent search volume with low competition. Work into your headline if possible.

Once you’ve completed your headline, using these tips, read it out loud. Does it grab your attention? It should convey the subject of your content and encourage people to want to read the rest of your content.

These suggestions can be used for writing any type of headline. Improve the conversion rates of your landing pages, boost traffic to your blog posts, and increase click-through rates on your emails.

In addition to these suggestions, you may want to try writing 5 or 6 different headlines. Create a list of headlines and then consider which one sounds best.

You could even use A/B split testing to test the effectiveness of two different headlines. Create two separate versions of your content, with two different headlines. See which one works best.

You can start using these tips today. Go through the headers and titles of some of your older blog posts or landing pages. See if you can put a new spin on previous headlines.

Along with effective headlines, you could also benefit from additional online marketing tips, such as using a lead generation system. Click here to learn more about my done-for-you system.

Tips for Managing Blog Comments on Marketing Content

When you create a landing page or release a blog article as part of your internet marketing approach, it’s sometimes a good idea to allow comments. This can help increase engagement and could lead to more subscribers for your mailing list. At the same time, you could end up with lots of spam comments.

How do you manage your blog comments to increase the effectiveness of your marketing content? There’re a few simple steps that you can take to prevent a free-for-all.

Use a Trusted System for Your Comments

You shouldn’t allow just anyone to comment on your blog. This can quickly lead to spam comments, random messages, and internet trolls. Before long, your comment section could be packed with comments that’re completely unrelated to your content.

Use a trusted system for your comments. This means a system that requires a login. There are two main options – social media plug-ins and third-party plug-ins.

Google Plus, Facebook, Tumblr, and Twitter have plug-ins that you can place on your site for your comment sections. This helps to cut down on the random noise-makers that plague open comment sections.

Another option is to use Discus or another third-party comment plug-in. These plug-ins also require a login. By ensuring a user has some type of profile, there is less of a chance of anonymous comments.

Community Only Comments

If you find that you still get anonymous, irrelevant comments, you could restrict comments to community members. Before someone could leave a comment, they’d need to sign up to your community and join your mailing list.

Restricting comments to community members can help increase the quality of your comments. Though, it can also decrease the number of comments your content gets.

Don’t Allow Comments

You don’t have to allow comments. While comments help create an engaged community, provide feedback, and allow you to answer relevant questions, they can also be distracting. If you feel that your comment section is more trouble than its worth, you could remove it completely.

There’s a downside to removing the comment section. A recognisable brand won’t see a major impact by removing the comment section, but, a smaller business may find it more difficult to build trust with their customer base.

Choosing the Option That Works for You

How do you choose the right option? You basically have four options — you can use a social media plugin, use a third-party plugin, restrict your comments to community members, or not allow comments at all. Each of these options has their own advantages and disadvantages.

Social media and third-party plugins can help you build a community. They’re more open and allow a greater number of users to comment on your content. This can be beneficial for businesses that are still establishing themselves. They can also lead to irrelevant comments and discussion unrelated to your content.

Community only comments can restrict unrelated comments. Though, they also limit the number of comments you get. This could be a suitable option — if you already have a large community established.

The final option is to not allow comments at all. This is mostly reserved for major brands that don’t need to engage with their customers.

Weigh the benefits and drawbacks of each option. The decision should be made before you begin releasing content. You may even use different options for different types of content.

For example, on landing pages connected to a PPC advertisement, you might choose to include social media or third-party plugins. For blog posts, you might want to restrict comments to community members.

These tips will help you make better use of your comment section, depending on your marketing strategies. This only covers a portion of the considerations you should make. For extra help and tips for internet marketing, learn more about my done-for-you system.