How to Make Your Content Stand Out

The digital world is pretty saturated with content. Digital marketing is the way of the future and every single business, whether they are direct competitors or not compete with each other for digital space.

People have online content flung at them everywhere. From their email inboxes and social media feeds to display ads on their favorite websites, ads and content are everywhere. It’s really easy for your content to get lost in the shuffle.

When you create content, you want people to see it. You have invested a lot of time and money into creating ads, articles, videos and more. The last thing you want is for it to get ignored. Here are four tactics that can help your content stand out and get the attention it deserves.

Establish a solid angle

When you create digital content, you are telling a story with it. Your story needs to be relatable and have a solid angle that can be identified right off the bat.

The angle you choose can mean the difference between content that resonates and content that is forgettable. You want to choose something that will stick in people’s minds and get them to remember your brand.

Your angle should connect with your brand. For instance, if you are a personalized gifts company, gift guides for the major holidays are a great angle that will resonate with your readers and help them solve a problem: gift giving.

A few other angle ideas: explain some important research your company has discovered, answer a question on a topic your company is an expert in, and/or tell people why they should care about something.

Delight with your photographs and video

Images sometimes speak louder than copy. Photos and video can immediately grab someone’s attention and pull them into your content. They tell stories visually that sometimes don’t translate well into copy. Use that to your advantage.

Every single photo or video you choose to upload in your content has to be stunning. You want to elicit an immediate and powerful reaction from the audience. This helps them remember you and engage with your content.

When you are creating videos and photos, consider everything. Look at the lighting, angles, colors, perspectives, shadows, focus, sets, and setting. Each aspect of a photo or video is important, so don’t forget the tiny details.

Use your expertise and your network

You are an expert in your field and you know other people in your network who have done very impressive things in your field. Use that to create great content.

When you pool the collective expertise of both you and your network to create content, you are delivering value to the people who see it. When you share your expert knowledge and lean on the expert knowledge of others, your content gets better and better.

The people who see your content notice its value. When you show that you are using the added expertise of other people, your customers and new customers notice and your content stands out.

Stay trendy 

While it can sometimes be a drag to stay on trend, it is important for digital marketers to keep their content trendy. Staying up to date on the latest fashion, viral cat video, and buzzwords makes your content more relatable.

When you ignore trends, people notice. What’s more, they care about it. If you are not on trend people are likely to gloss over your content. You want to stay current so your content stays relevant.

Make sure that you are following Instagram stars and popular culture blogs. Read the newspaper and stay updated on Twitter. All of these things matter when you are creating content that stands out.

Creating great content that stands out can sometimes be a struggle. Want to make it easier? Check out my done-for-you system today.

Tips for Managing Blog Comments on Marketing Content

When you create a landing page or release a blog article as part of your internet marketing approach, it’s sometimes a good idea to allow comments. This can help increase engagement and could lead to more subscribers for your mailing list. At the same time, you could end up with lots of spam comments.

How do you manage your blog comments to increase the effectiveness of your marketing content? There’re a few simple steps that you can take to prevent a free-for-all.

Use a Trusted System for Your Comments

You shouldn’t allow just anyone to comment on your blog. This can quickly lead to spam comments, random messages, and internet trolls. Before long, your comment section could be packed with comments that’re completely unrelated to your content.

Use a trusted system for your comments. This means a system that requires a login. There are two main options – social media plug-ins and third-party plug-ins.

Google Plus, Facebook, Tumblr, and Twitter have plug-ins that you can place on your site for your comment sections. This helps to cut down on the random noise-makers that plague open comment sections.

Another option is to use Discus or another third-party comment plug-in. These plug-ins also require a login. By ensuring a user has some type of profile, there is less of a chance of anonymous comments.

Community Only Comments

If you find that you still get anonymous, irrelevant comments, you could restrict comments to community members. Before someone could leave a comment, they’d need to sign up to your community and join your mailing list.

Restricting comments to community members can help increase the quality of your comments. Though, it can also decrease the number of comments your content gets.

Don’t Allow Comments

You don’t have to allow comments. While comments help create an engaged community, provide feedback, and allow you to answer relevant questions, they can also be distracting. If you feel that your comment section is more trouble than its worth, you could remove it completely.

There’s a downside to removing the comment section. A recognisable brand won’t see a major impact by removing the comment section, but, a smaller business may find it more difficult to build trust with their customer base.

Choosing the Option That Works for You

How do you choose the right option? You basically have four options — you can use a social media plugin, use a third-party plugin, restrict your comments to community members, or not allow comments at all. Each of these options has their own advantages and disadvantages.

Social media and third-party plugins can help you build a community. They’re more open and allow a greater number of users to comment on your content. This can be beneficial for businesses that are still establishing themselves. They can also lead to irrelevant comments and discussion unrelated to your content.

Community only comments can restrict unrelated comments. Though, they also limit the number of comments you get. This could be a suitable option — if you already have a large community established.

The final option is to not allow comments at all. This is mostly reserved for major brands that don’t need to engage with their customers.

Weigh the benefits and drawbacks of each option. The decision should be made before you begin releasing content. You may even use different options for different types of content.

For example, on landing pages connected to a PPC advertisement, you might choose to include social media or third-party plugins. For blog posts, you might want to restrict comments to community members.

These tips will help you make better use of your comment section, depending on your marketing strategies. This only covers a portion of the considerations you should make. For extra help and tips for internet marketing, learn more about my done-for-you system.