Learn How to Write an Effective Press Release in 4 Steps

Press releases provide an additional solution for building backlinks, increasing online exposure, and gaining web traffic.

Though, if your press release doesn’t deliver the right message, it won’t be effective. A press release isn’t the same as a blog post or sales page. You need to pay attention to a few important details.

Here’s some advice on how to write a killer press release in just 4 steps.

Choose the right topic for your press release

You need to choose the topic before you start writing. The topic needs to have a newsworthy angle. This means that the topic should be relevant and current.

Examples of common press release topics include:

• New store opening
• New business launch
• New product or software release
• Major update or development

Always ask yourself if the topic is something that you’d read about in a newspaper or in a blog. Searching for press releases will provide examples to give you a better sense of common topics and writing style.

Introduce the newsworthy information

Write two to three paragraphs discussing the topic of your press release. Don’t worry about an introduction. Just jump right in and start writing about the details of the news release.

Remember to write in the third-person (he, she, her, him, they, and them).

These paragraphs are the main body of your press release. This discusses the newsworthy topic in a straightforward manner.

Don’t use any hype. Stick to the facts.

You need to address the following details with your press release:

• Who will be interested in this topic or who is it about?
• What is the subject of the press release?
• Where can people find more information?
• When will this event or product release occur?
• How does this benefit the reader?

Answering these questions will help you stay on track. You have limited space.

The press release will typically be between 300 and 700 words. This doesn’t provide an endless word count to go into great detail.

Write the Introduction and Conclusion

After you’ve written the main body of the press release, you can write the introduction and conclusion. The intro paragraph should summarize the body in several lines. It introduces the topic and your business or personal brand.

The conclusion offers a short bio for your business or brand. You can discuss your area of expertise and provide some background information.

At the end of the conclusion, you’ll typically have a spot to provide contact information, such as your email address, web URL, and phone number.

Create an attention-grabbing headline

The headline should be the last thing that you write. You’ve already written the body of your press release, so you already know the exact message or story that you’re promoting.

Summarise the main message of your press release in a single sentence. Press release headlines are often longer than a typical blog headline. Make sure that it fully explains the topic.

You may also have the option to include a sub-headline. The sub-headline should provide further information about the topic of your press release.

It’s an extension of the headline. Don’t repeat what you’ve already stated in the headline.

Before submitting your press release for publication, make sure that you check it for spelling and grammar errors.

You should proof read it by reading each line aloud. This is the best way to catch errors and also to find ways to improve your content.

Writing an effective press release isn’t difficult. Take it one step at a time. If you’d like more internet marketing tips and suggestions, and a method for generating conversion-ready internet traffic, click here to learn about my done-for-you system.

4 Tips to Dramatically Improve the Quality of Your Content

One of the biggest obstacles that every entrepreneur faces is generating fresh content. You can only go so far with paid ads and a strong social media presence. You also need to drive traffic to your website.

The best way to gain traffic, build backlinks, and increase your search rankings is to regularly publish new content to your site.

But, if you don’t have good content, you won’t get the traffic that you want.

For this reason, a lot of entrepreneurs rely on outsourced content. They pay writers to create articles. The problem with this is that it’s hard to find writers that can emulate your style and tone. It’s hard to get them to create content that perfectly matches your brand.

You don’t need to be a professional writer to create high-quality content for your site. Writing content for blogs, ads, web pages, and sales copy is a skill that you can develop.

With these 4 tips, you can learn how to dramatically improve the quality of your writing and drive reader engagement.

#1 Make a List of the Topics That You’ll Cover

Before you start writing your article, you should make a list of the main topics, tips, or ideas that you want to discuss. Use this list to create your subheaders.

This same rule applies whether you’re writing a blog post, website copy, a product review, or sales copy. For example, with sales copy, you’d make a list of the features that you want to discuss. These would then become individual paragraphs with their own subheader.

The subheaders break up the content and make it easier to read. This also helps you stay on track and remain focused on the initial purpose of your content.

#2 Present the Main Problem at the Beginning of Your Content

Always start your content with the main problem that you’re about to address. For example, at the beginning of this article, I mentioned that the biggest obstacle is generating fresh content. These tips help you learn how to overcome this problem by creating your own content.

Address the problem early, possibly identify a few pain points of your readers, and then mention how this article will help solve the problem.

That is the overall structure of your opening paragraphs. You’re getting the reader’s attention by identifying a problem and then you’re telling them how you’ll solve it.

#3 Use Short Paragraphs to Improve Readability

There are several factors that determine readability. First, you need to think about the structure of your content. As mentioned, including subheaders can help break up the content. Adding images and graphics can also help with this.

But, there are a few other ways to improve readability and they all have to do with your writing. You need to use short words, sentences, and paragraphs. Though, the paragraphs are the biggest concern.

Typically, you will want an average paragraph length of 2 to 3 sentences. Preferably, the sentence length should be less than 12 words. You can also replace long words with shorter synonyms.

Don’t make the mistake of over-explaining a topic. By using short paragraphs, you’ll find it easier to remain focused on the main points that you want to address.

#4 Don’t Edit Your Content Until You’re Done Writing

Hold off on editing your content until you’ve finished your initial draft. If you start editing as you write, you’ll find that it takes much longer to finish writing.

After you’ve finished writing, remember to proofread. Use the spell checker in your word processor and then read the entire content line by line. This will help you catch any grammatical errors that weren’t found by the spell checker.

You now have a few tips that can help you generate better content. It’s not difficult, but it will require practice. Along with these suggestions, you can get even more powerful internet marketing tips, and a solution for gaining conversion-ready prospects each month, by clicking here to learn about my done-for-you system.

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