5 Strategies for Breathing New Life into Your Internet Marketing

It’s easy to let your internet marketing strategies get away from you. As your business expands and you get busy with various tasks, you might begin to pay less attention to your specific strategies. After a while, you’re just going through the motions of marketing to your customers.

When this happens, you’ll likely notice a decrease the effectiveness of your internet marketing strategies. You might see a decline in conversion rates, an increase in bounce rates on your site, and less revenue coming in.

If your internet marketing strategies no longer seem to have the same effect they previously had, you don’t need to start over from scratch. There are ways to breathe new life into your marketing campaigns. Here are 5 strategies for refreshing your existing internet marketing campaigns.

Review Your Past Strategies

The first step in refreshing your internet marketing is to look at what worked in the past. Review your old strategies and consider the strategies that were most effective. It may turn out that all you need to do is implement a couple of key strategies that you’ve recently overlooked.

How do you review old strategies? This depends on what you are reviewing. You can start by looking at your website traffic using Google Analytics. Go back to a date when you still received a lot of traffic. Compare this date against your blog posts, social media posts, email marketing campaigns, and any other strategies that you have used in the past.

Rethink Your Social Media Networks

The next step is to rethink the social media networks that you use. Perhaps you’ve spent too much time posting to LinkedIn instead of focusing on Facebook—or vice versa. Look at the number of followers that you have on each social media network where you are active.

Also, look at the amount of inbound traffic coming from these sites. If one of the networks isn’t contributing to your website traffic, then drop the website. Stop using it and focus your attention on your other social media profiles.

Review Your Most Popular Content

Take a look at your most popular content, such as blog posts or social media posts. If you need help, again, use Google Analytics, in order to find out which posts were most popular. Perhaps you’ve lost some of your focus or haven’t been putting out quality articles lately.

Carefully review your most popular content. Write down the top reasons why you think these posts were so popular. Then, compare these notes to your most recent content. Are you still living up to the standard that you previously set? If not, you may have found the reason for your drop in sales.

Find Ways to Reuse Existing Content

As you review your most popular content, you may find ways to reuse this content. For example, you could convert popular blog posts into animated videos or slides. You could update existing content and re-release it. This will save you some time and money.

Consider the Frequency of Your Marketing Efforts

A final way to breathe new life into your existing marketing campaigns is to consider the frequency of your marketing efforts. You could be posting blog articles or sending emails too frequently or not frequently enough. If you’re losing subscribers or followers, you’re likely posting too frequently. If your numbers stay the same, but you’re not gaining new followers, you might not be posting enough.

Put these tips to use and begin refreshing your existing internet marketing campaigns. Along with these useful tips, you can gain additional help by clicking on the following link to learn more about my done-for-you system.

Creating an Effective Social Media Posting Schedule

The frequency of your social media posts can directly impact the number of followers that you get and keep.

If you post too infrequently or frequently, you’ll lose followers. You’ll also have trouble getting people to take notice of your social media accounts. For this reason, you need to come up with a schedule.

A social media posting schedule takes into consideration the following factors:

• The best time of the day to post
• The best day of the week
• The topics you should post about
• The percentage of promotional content

Determine the Best Time of the Day and Best Day of the Week

The best time of the day to post will vary, depending on the social media platform that you use. Also, your target audience may have different internet preferences.

Don’t forget to take the time difference into consideration. 80% of the US population are in the Eastern or Central time zones. If you’re in California and want to target the largest audience, you’ll want to plan your posts based on EST time.

Engagement tends to peak at the following times during the weekdays:

• 9 AM EST – overall engagement
• 1 PM EST – most shares
• 3 PM EST – most clicks

Next, consider the best day of the week to post. Monday through Wednesday, people are less active on social media. The majority of the population is too busy getting into the work week.

By Thursday, people are looking forward to the weekend and are more likely to spend time browsing on social media.

User engagement peaks on the weekends. This goes against previous studies that showed higher engagement during the weekdays. But, trends change over time.

The bottom line is that you should post between Thursday and Sunday to increase engagement. You should also plan at least one post for 9 AM, and subsequent posts around 1 and 3 PM.

Find Topics That Your Target Audience Will Enjoy

Along with considering the time of the day and the days of the week to post, you need to consider the topics of your posts. Find topics that your target audience will enjoy.

The first place to start is with the platform that you’re using. Facebook makes it easy to share just about anything, but Instagram and Pinterest are more image-centric. This means that content with a compelling image included in the post will be more effective on these platforms.

The topics should also be related to your niche and provide real value to your readers. This could include:

• News
• Tips and tutorials
• Advice and suggestions

Essentially, it needs to contain beneficial information.

You can explore the most popular topics by performing searches through each social media platform. Each of these networks, including Twitter, Facebook, and Instagram, includes a search box.

Type a keyword into the search box and look at the top results. View the profiles of the original posters of the top posts. Look for posters that tend to share content related to your niche and see what topics receive the most likes, shares, and retweets.

Balance Your Promotional Content

Along with your schedule and topics, you need to balance the use of promotional content. It’s a perfectly acceptable business practice to use self-promotional posts on social media. But, if you use too many promotional posts, you’ll lose followers.

20% appears to be the median where engagement increases or decreases based on the frequency of promotional posts. This means you should plan one promotional post out of every five posts.

If you post once per day, this is one promotional post per week. If you post several times per day, you’ll share a promotional post every other day.

Start using a social media posting schedule to increase the effectiveness of your social media marketing efforts. Along with these suggestions, you can get more internet marketing tips and a system for generating more internet prospects by clicking here to learn about my done-for-you system.