5 Strategies for Breathing New Life into Your Internet Marketing

It’s easy to let your internet marketing strategies get away from you. As your business expands and you get busy with various tasks, you might begin to pay less attention to your specific strategies. After a while, you’re just going through the motions of marketing to your customers.

When this happens, you’ll likely notice a decrease the effectiveness of your internet marketing strategies. You might see a decline in conversion rates, an increase in bounce rates on your site, and less revenue coming in.

If your internet marketing strategies no longer seem to have the same effect they previously had, you don’t need to start over from scratch. There are ways to breathe new life into your marketing campaigns. Here are 5 strategies for refreshing your existing internet marketing campaigns.

Review Your Past Strategies

The first step in refreshing your internet marketing is to look at what worked in the past. Review your old strategies and consider the strategies that were most effective. It may turn out that all you need to do is implement a couple of key strategies that you’ve recently overlooked.

How do you review old strategies? This depends on what you are reviewing. You can start by looking at your website traffic using Google Analytics. Go back to a date when you still received a lot of traffic. Compare this date against your blog posts, social media posts, email marketing campaigns, and any other strategies that you have used in the past.

Rethink Your Social Media Networks

The next step is to rethink the social media networks that you use. Perhaps you’ve spent too much time posting to LinkedIn instead of focusing on Facebook—or vice versa. Look at the number of followers that you have on each social media network where you are active.

Also, look at the amount of inbound traffic coming from these sites. If one of the networks isn’t contributing to your website traffic, then drop the website. Stop using it and focus your attention on your other social media profiles.

Review Your Most Popular Content

Take a look at your most popular content, such as blog posts or social media posts. If you need help, again, use Google Analytics, in order to find out which posts were most popular. Perhaps you’ve lost some of your focus or haven’t been putting out quality articles lately.

Carefully review your most popular content. Write down the top reasons why you think these posts were so popular. Then, compare these notes to your most recent content. Are you still living up to the standard that you previously set? If not, you may have found the reason for your drop in sales.

Find Ways to Reuse Existing Content

As you review your most popular content, you may find ways to reuse this content. For example, you could convert popular blog posts into animated videos or slides. You could update existing content and re-release it. This will save you some time and money.

Consider the Frequency of Your Marketing Efforts

A final way to breathe new life into your existing marketing campaigns is to consider the frequency of your marketing efforts. You could be posting blog articles or sending emails too frequently or not frequently enough. If you’re losing subscribers or followers, you’re likely posting too frequently. If your numbers stay the same, but you’re not gaining new followers, you might not be posting enough.

Put these tips to use and begin refreshing your existing internet marketing campaigns. Along with these useful tips, you can gain additional help by clicking on the following link to learn more about my done-for-you system.

How to Monetize Your Site and Increase Your Influence Using Sponsored Posts

Several years ago, if you could receive thousands of visitors each month, you could make decent money thanks to your on-page ads. But, people have become blind to the ads.

It’s more difficult to monetize a site with the use of advertising. So, it’s time to start looking at alternative ways to make money from your internet traffic.

At the same time, adopting a new approach for monetization can help increase the user experience provided by your website and your overall influence.

The approach that you should think about using is the use of sponsored posts.

What are Sponsored Posts?

Sponsored posts are blog articles that businesses pay you to publish on your website. This includes articles that you write or that they submit. They can also cover any format, including reviews, informative posts, and videos.

The main idea is that these posts help the business obtain backlinks and increase their online presence. Meanwhile, you benefit by getting paid to add more content to your site.

But, in order to get paid for these posts, you first need to find businesses that are willing to pay for this service.

Finding Businesses That Need Sponsored Posts

Reach out to businesses related to your niche market. Send them an email with your pitch. You should mention that you’re opening up the chance for businesses to have their articles published on your website. Include the fee that you charge for publication.

Obviously, some businesses will turn you down. Though, as with anything, you’ll get a few bites.

Once you start publishing these sponsored posts, you’ll be able to track the stats related to each published post. Keep track of the number of visitors that the article receives and the number of social media shares that it gets.

You can then use these details in future pitches to other businesses. Basically, the more of these posts you publish, the easier it will become to find new businesses.

 Make Sure That the Sponsored Posts Match Your Brand

You shouldn’t publish any posts that don’t correlate with the brand image that you’re trying to promote. While you can disclose that you don’t necessarily agree with the views or opinions of the author, you’re publishing their post on your website.

So, any negative response that the post receives will also be directed to your website.

When you start publishing sponsored posts, you’ll need to create a standard agreement for your customer to sign. This should include a stipulation that all articles must receive final approval before publishing and that you can choose to deny and refund any post that you don’t want to publish.

Don’t Forget to Continue Releasing Your Own Content

You can’t fill your website with sponsored content. After a while, your regular readers will stop showing up. You should use this sponsored content as a source of additional income and supplement your own content.

Using a calendar can help you avoid publishing too many sponsored posts. For example, if you stick to a blogging schedule of one new blog each week, you could take on one sponsored post each month.

Sticking to around 75% original content and 25% sponsored content should be sufficient to keep your readers happy.

If you’re careful with the use of sponsored posts, this can also help increase your influence. Your site can become a go-to source of beneficial information related to your niche. You just need to be a little selective with the quality of the content that you publish.

Sponsored posts provide a simple alternative to ad placement for monetizing your site. If you’d like even more marketing tips and suggestions and a way to generate high-converting traffic, then click here to learn about my done-for-you system.