This video narrows down on content, particularly old content which can be used to create new content. This content will be easier to get ranked, has a longer history and will be easier to create. It’s also easier to spruce up and/or recycle into a new format, or compile into an ebook or a guide. Bottomline, however old a content is, it can still be recycled to create more useful content that will still be loved by followers.
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